Airbridge Updates

    Discover the latest updates in Airbridge.

    Updates in 2025

    Airbridge updates in 2025 at a glance. For more information, refer to the articles listed under Resources.

    May Update

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    Ad Channel Integration

    The integration method for Google Ads web campaigns has been improved.

    Web Campaign Tracking - Google Ads

    Ad Channel Integration

    Google's ICM attribution data can be accessed in Airbridge.

    ICM attribution data - Google Ads

    Ad Channel Integration

    Data support for Meta Ads postback has been extended.

    Channel Integration - Meta Ads

    Ad Channel Integration

    Integrate with Meta Ads Conversions API.

    Conversions API Integration - Meta Ads

    Ad Channel Integration

    Newly added Integrated Channel:

    - Kakao Golf, Conet, Alwayz

    Ad Channels Integrated with Airbridge

    Others

    Newly added mediation platform:
    - Yandex Mobile Ads

    Yandex Mobile Ads

    April Update

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    Ad Channel Integration

    The [Postback Settings] menu has been revamped for easier setup and editing. Note that some channels use the previous version.

    Postback Settings

    Ad Channel Integration

    Newly added channel for cost integration:

    - Liftoff

    Liftoff

    Ad Channel Integration

    Newly added Integrated Channel:

    - ACCESSTRADE VIETNAM, AdAction, Pointpub

    Ad Channels Integrated with Airbridge

    Others

    Airbridge has been listed in AWS Marketplace.

    March Update

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    Audience Manager

    Newly added channels for audience integration:

    - Naver

    Ad channels that can receive audiences from Airbridge

    Third-party Platform Integration

    Newly added Third-party Platform:

    - Hive Analytics

    Hive Analytics

    Ad Channel Integration

    Newly added channel for cost integration:

    - Mistplay

    Mistplay

    Ad Channel Integration

    Newly added Integrated Channel:

    - ACCESSTRADE, ADsphire, UNICORN

    Ad Channels Integrated with Airbridge

    February 2025

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    Tracking Links

    Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning.

    Airbridge Deep Linking Test for Marketers

    Tracking Links

    Create redirection-only tracking links. Data collected through them is not used for attribution.

    How to Create Tracking Links for Custom Channels

    Reporting

    Create cohort metrics to visualize revenue and retention data for targeted cohort analysis.

    Creating Cohort Metrics

    Audience Manager

    Newly added channels for audience integration:

    - Adikteev

    Ad channels that can receive audiences from Airbridge

    Ad Channel Integration

    Newly added Integrated Channel:

    - SK Telecom

    Ad Channels Integrated with Airbridge

    Others

    Google accounts can be used to sign up for and sign in to Airbridge.

    January 2025

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    Onboarding Airbridge

    The current Airbridge plan and usage data can be found in the dashboard.

    Airbridge Plans, Pricing, and Payment

    Reporting

    When creating Day N metrics, up to 180 days can be configured.

    Creating Day N Metrics

    Third-party Integration

    Newly added third-party solution:

    -Search Ads Optimization

    Search Ads Optimization

    Others

    Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge.

    Updates in 2024

    Airbridge updates in 2024 at a glance. For more information, refer to the articles listed under Resources.

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