Airbridge supports measuring Connected TV (CTV) campaigns. With Airbridge, you can track the impact of CTV campaigns on your mobile app performance and gain a more detailed understanding of the user journey leading up to the conversion in your app.

Create tracking links to measure the performance of CTV campaigns in Airbridge. The ad channels supported by Airbridge for measuring CTV campaigns are listed below. They are all Integrated Channels.

Attention

CTV tracking links should only be used to track CTV campaigns. Using them to track app or web campaigns may cause errors in the measurement process.

To create a tracking link to apply to your CTV ad, navigate to [Tracking Link]>[Link Generation] and select the channel that will carry the CTV ad in the [Channel] field.

When creating a tracking link, abr_crossplatform=1 will be appended for CTV tracking links. No additional configurations are required.

For more details on how to create tracking links, refer to thisarticle.

To view the CTV campaign data, set the GroupBy as the CTV channel that carries your CTV campaign in the Airbridge report.

Read on to learn how Airbridge measures CTV campaigns.