Airbridge is a mobile measurement partner that streamlines marketing attribution, from data collection to performance measurement, within a single unified dashboard.
Through an integrated approach encompassing last-touch attribution, multi-touch attribution, and marketing mix modeling, Airbridge provides a complete picture of the user journey across apps and websites. Features such as deep linking, audience management, fraud validation, and raw data exports empower you to achieve mobile growth.
Let's begin your Airbridge journey!
Airbridge is accessible through a web browser. Try using the demo app to explore the capabilities of Airbridge without any setup.
Follow the steps below to begin your Airbridge journey. The actual onboarding process may vary depending on the nature of your business.
Step |
Description |
Relevant Articles |
---|---|---|
1. App registration and configuration | Register your app with Airbridge and set the app time zone, app standard currency, etc. | |
2. SDK integration | Integrate the Airbridge SDK into your apps and websites to use Airbridge features. | - Getting Started with the Airbridge SDK - iOS SDK |
3. Attribution setup | Customize the attribution rules to align with your marketing objectives. | |
4. Integration and tracking link generation | Connect with your media partners or embed Airbridge tracking links in your ads to measure performance. | |
5. Additional configuration | Proceed with any necessary setup, such as enabling deep linking on tracking links or connecting cloud storages and other third-party platforms with Airbridge. | |
6. Data collection | Allow Airbridge 24 to 48 hours to collect a substantial amount of data. | |
7. Performance measurement | Access your data via Airbridge's extensive reporting options and raw data exports. |
Refer to the table below to make the most out of the Airbridge User Guide.
Category |
Description |
Key Articles |
---|---|---|
Getting Started | Begin your Airbridge journey by configuring your apps and attribution rules. | - Understanding Events in Airbridge |
Tracking Link | Tracking links serve as an essential tool for data collection. Make sure to read about Integrated Channels and Custom Channels before creating tracking links. You can use social share previews and custom domains to improve user experiences. | |
Reporting | Enhance the depth of your insights with Airbridge's extensive reporting options. The Overview Dashboard and Actuals Report enable you to track performance in real-time. The Retention Report, Revenue Report, Funnel Report, and Active Users Report highlight key metrics such as retention rates, revenue, conversion rates, DAU, and MAU. For a more comprehensive analysis, you can upload your own data and access them in Airbridge reports. To accurately understand your iOS campaign performance, set up SKAdNetwork in Airbridge. | |
Integration | Airbridge supports integration with numerous ad channels, including Google Ads, Meta, Apple Search Ads, and TikTok. You can also connect with your cloud storages and other third-party platforms to extract the most value from your data. By building audience segments and sharing them with your ad channels, you can tailor your campaigns. | - Meta Ads |
Airbridge Playbooks | Discover best practices and recommended actions for various scenarios to optimize your Airbridge experience. | - How To Boost Conversion Rates With Web Redirection Using Airbridge Tracking Links |
Glossary | Explore the metric and GroupBy options available in Airbridge reports, as well as essential mobile marketing terms. | |
MMM Studio | The MMM Studio offers an all-in-one marketing mix modeling solution from modeling to performance assessment and budget optimization without the need for user-level data. |
Was this page helpful?