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App Campaign Attribution (MMP Integration) Facebook MMP Integration Track and measure Facebook mobile Ads, and forward your events to Facebook to optimize your ad campaigns or u...
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Airbridge
Introduction Airbridge is a people-based attribution and incrementality measurement platform that helps marketers optimize their campaigns by correctly accounting for the source...
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Attribution Models
What is an Attribution Model? Users are exposed to numerous advertisements prior to installing an app or making an in-app purchase (conversion). Throughout this user journey, th...
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Tracking Link Generation
About Airbridge Tracking Links An Airbridge tracking link is an all-in-one link that serves as both a linking tool to redirect users and a tracking tool for attribution. When th...
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Actuals
Actuals Report provides customization features for the metrics and data you intend to analyze. Using the various data fields provided by Airbridge, you can customize the report ...
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Revenue
The Revenue Report allows you to view the revenue generated by users who installed the app or opened a deep link during the analysis period. Various revenue metrics and filters ...
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