Channel Integration - Google Ads

Airbridge supports integration with Google Ads. With the integration, you can track and measure the performance of your Google Ads campaigns in Airbrdige.

Integration Setup

To implement channel integration, you need to create a Google Ads Link ID and submit it to Airbridge. Then, the Airbridge events must be imported to Google Ads and set as conversion actions. Follow the instructions below for the integration setup.

 

1. Log in to your Google Ads account and navigate to [Tools]>[Data manager].

2. Find Third-party app analytics and click Manage & link.

3. Click the [plus] icon to create a new link ID.

 4. In the modal window, select Airbridge as the app analytics provider.

5. Select your mobile app's platform.

6. Select your app under [Look up your app], and click Create link ID to get your link ID. You need to create a link ID for each platform if you have apps on different platforms.

7. Apps connected to Airbridge can be found in the [Tools]>[Data manager] under "Third-party app analytics." Click Manage & link, and click the [plus] icon to create a new link ID for an app.

 

Once you have copied the Google Ads link ID, log in to your Airbridge account, navigate to [Integrations]>[Ad Channel Integration], select Google Ads, and paste it into the corresponding link ID field. Make sure you paste the link ID into the correct field, as the link IDs for Android and iOS apps are different.

 

Create Conversion Actions in Google Ads

To measure conversions in Google Ads and view the data in Airbridge, you need to create conversion actions based on Airbridge events in Google Ads. Make sure to complete all steps below.

1. Log in to your Google Ads account and navigate to [Goals]>[Conversions]>[Summary].

2. Click + Create conversion action.

3. [전환 추적 시작]에서 '앱에서 발생한 액션 추적'을 클릭합니다.

4. Click Edit in the "Conversions on an app."

 5. Select Third party app analytics and click Done. When the drawer closes, click Continue.

6. Select the conversion category you want to add conversion actions.

You can create a conversion action for a specific category of edit the set up.

Note

The first_open event must be selected. Click Add conversion actions and select the first_open event.

Some Airbridge events are premapped with Google Ads events. Refer to the table below for the preset mapping.

 

Troubleshooting

If you can’t see the conversion actions in the conversion actions table or if the Google Ads campaign data is not visible in Airbridge, follow the instructions below for troubleshooting.

 

Enable auto-tagging

Google has introduced GCLID and gBraid to measure ad performance while protecting user privacy. gBraid is used for devices that have opted out of tracking.

To use GCLID and gBraid for attribution, you must enable the auto-tagging feature in your Google Ads dashboard. Navigate to [Settings]>[Account Settings] and check the checkbox to enable auto-tagging.

Note

For Android 12 and later devices that have opted out of personalized ads, identifiers such as GCLID or the Google Play Install Referrer are used due to the absence of GAID.

In line with the enhanced privacy protection policy, gBraid is used to measure campaign performance for devices that have opted out of app tracking. The gBraid parameter provides anonymized and aggregated conversion data to advertisers, allowing for privacy-preserving attribution.

GCLID is also used to optimize Google Ads web campaigns. For more information, refer to the information below.

 

Attribution rule settings

In the [Attribution Rules] tab, you can view the attribution rules for Google Ads. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the attribution rules.

To learn about the detailed instructions on how to set the attribution rules, follow this article.

How to View Google Ads Campaign Data in Airbridge

Google Ads provides different data sets for different campaigns. The scope of data available is subject to change depending on Google Ads’ data policy. If you can’t view some of the data sets, check your campaign type and the scope of data available. For more details, read this Google Ads article.

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