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NoteTo create tracking links for ad channels integrated with Airbridge, upgrade your Airbridge plan. Click Book a demo to contact our sales team.
Follow the steps below to create tracking links for owned and earned media for content publishing or customer engagement like push notifications, and ad channels not integrated with Airbridge. First, go to [Tracking Link]>[Link Generation]>[Custom Channels] in the Airbridge dashboard.

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Campaign Optimization Parameters

  1. Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is a required field. When you enter a new channel name, it’s added automatically. Channel names must be unique and can only include lowercase letters, numbers, and the special characters . - _
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  2. Enter the information you want to collect when ads or content with the tracking link are viewed or clicked. Use fields such as [Campaign], [Ad Group], and [Ad Creative] under [Advertiser], or [Sub-Publisher] under [Publisher], as needed. The field names become parameter names, and the information you enter becomes parameter values in your tracking link. For example, if you enter “spring_campaign” in [Campaign] as shown in the image below, they appear in your tracking link as “campaign=spring_campaign”. When you collect data with this tracking link, you’ll see “spring_campaign” in Airbridge reports when you select Campaign as a GroupBy.

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Redirection

[Redirection] is where you set the destination for users who click the tracking link.
NoteTo set [App Store] as the [Destination], go to [Settings]>[App Settings]>[App Info]>[Platform] and either search and select your app name or directly enter the app store URL.
If you select [App Store] as the [Destination], users are sent to the appropriate app store or [Web URL] based on their platform. See the table below for the available options for each platform.
NoteIf you don’t add UTM parameters to a web URL, Airbridge adds them automatically during redirection. If you added UTM parameters, only those remain in the redirected URL. For details, see this article.
If you select [Website] as the [Destination], users are sent to the appropriate [Web URL] based on their platform.
NoteIf you don’t add UTM parameters to a web URL, Airbridge adds them automatically during redirection. If you added UTM parameters, only those remain in the redirected URL. For details, see this article.
When you click Create tracking link, both the standard tracking link and short link, its shortened version, are created. A social share preview and a QR code are created as well. Check the details of the created tracking links.

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Customization Options

The following customization options are supported for custom channel tracking links:

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Custom domain

Replace the default abr.ge domain in short links with your own custom domain. Add your custom domain following this article. Customize the text that appears after the domain in your short link. Include brand keywords to add a branding element. For example, if you enter “appname” as the short link ID, your short link will be “https://custom_domain/appname”.
NoteIf you haven’t added a custom domain, the Short link ID field doesn’t appear.

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Social share preview

Customize the image, title, and description that appear when ads or content with a custom channel tracking link are shared on social media. For more details, see this article.

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Airpage

You can use Airpage as the [Desktop] fallback path when you select [App (Deep Link)] or [App Store] as the destination for custom channel tracking links. To use Airpage, go to [Settings]>[App Settings]>[App Info]>[Airpage] and enter the URL. For more details, see this article.