Note
To create tracking links for ad channels integrated with Airbridge, upgrade your Airbridge plan. Click Book a demo to contact our sales team.
Follow the steps below to create tracking links for owned and earned media for content publishing or customer engagement like push notifications, and ad channels not integrated with Airbridge.
First, go to [Tracking Link]>[Link Generation]>[Custom Channels] in the Airbridge dashboard.
Go to [Campaign Optimization Parameters]>[Advertiser] and select [Channel]. [Channel] is a required field. When you enter a new channel name, it’s added automatically. Channel names must be unique and can only include lowercase letters, numbers, and the special characters . - _
Enter the information you want to collect when ads or content with the tracking link are viewed or clicked. Use fields such as [Campaign], [Ad Group], and [Ad Creative] under [Advertiser], or [Sub-Publisher] under [Publisher], as needed. The field names become parameter names, and the information you enter becomes parameter values in your tracking link.
For example, if you enter “spring_campaign” in [Campaign] as shown in the image below, they appear in your tracking link as “campaign=spring_campaign”. When you collect data with this tracking link, you'll see “spring_campaign” in Airbridge reports when you select Campaign as a GroupBy.
[Redirection] is where you set the destination for users who click the tracking link.
Note
To set [App (Deep Link)] as the [Destination], register deep link information in the Airbridge dashboard [Tracking Link]>[Deep Links]. For instructions, see this article.
If you select [App (Deep Link)] as the [Destination], users who have the app are sent to a specific app page. In [Deep Link], enter the URL of the app page where you want to send users. For instructions, see this article.
Attention
Only URL scheme deep links can be entered in [Deep Link]. Enter a specific app page URL that starts with the URL scheme registered in Airbridge.
Encode any characters other than letters, numbers, and the special characters = ? & #
You can add a stopover Airpage to cover edge cases on iOS non-Safari browsers. See this article for details.
Use [Fallback Path] to set where users without the app are sent when they click the tracking link applied with deep linking. You can send users to app stores to encourage app installation or to a web URL to show them specific content. The available options depend on the platform.
Note
If no UTM parameters are added to a web URL, Airbridge automatically adds them during user redirection. If you added UTM parameters to a web URL, only those parameters will remain in the redirected web URL. See this article for more details.
Note
To set [App Store] as the [Destination], go to [Settings]>[App Settings]>[App Info]>[Platform] and either search and select your app name or directly enter the app store URL.
If you select [App Store] as the [Destination], users are sent to the appropriate app store or [Web URL] based on their platform. See the table below for the available options for each platform.
Note
If no UTM parameters are added to a web URL, Airbridge automatically adds them during user redirection. If you added UTM parameters to a web URL, only those parameters will remain in the redirected web URL. See this article for more details.
If you select [Website] as the [Destination], users are sent to the appropriate [Web URL] based on their platform.
Note
If no UTM parameters are added to a web URL, Airbridge automatically adds them during user redirection. If you added UTM parameters to a web URL, only those parameters will remain in the redirected web URL. See this article for more details.
When you click Create tracking link, both the standard tracking link and short link, its shortened version, are created. A social share preview and a QR code are created as well. Check the details of the created tracking links.
The following customization options are supported for custom channel tracking links:
Replace the default abr.ge domain in short links with your own custom domain. Add your custom domain following this article.
Customize the text that appears after the domain in your short link. Include brand keywords to add a branding element. For example, if you enter “appname” as the short link ID, your short link will be “https://custom_domain/appname”.
Note
To use a short link ID, add your custom domain first.
Customize the image, title, and description that appear when ads or content with a custom channel tracking link are shared on social media. For more details, see this article.
You can use Airpage as the [Desktop] fallback path when you select [App (Deep Link)] or [App Store] as the destination for custom channel tracking links. To use Airpage, go to [Settings]>[App Settings]>[App Info]>[Airpage] and enter the URL. For more details, see this article.
Platform |
Available options |
Notes |
|---|---|---|
Android | · Google Play Store: Default store listing · Google Play Store: Custom store listing · Web URL | You can create up to 50 custom store listing pages. See Google Play Store guide for more details. |
iOS | · Apple App Store: Default product page · Apple App Store: Custom product page · Web URL | You can create up to 35 custom product pages. See Apple App Store guide for more details. |
Desktop | · Web URL · Google Play Store · Airpage | · Web URL: You can enter either a web URL or a Google Play Store custom store listing URL. · Google Play Store: You can enter only the default Google Play Store listing URL. · Airpage: You can show users QR codes that send them to an app store to encourage app installation. |
Platform |
Available options |
Notes |
|---|---|---|
Android | · Google Play Store: Default store listing · Google Play Store: Custom store listing · Web URL | You can create up to 50 custom store listing pages. See Google Play Store guide for more details. |
iOS | · Apple App Store: Default product page · Apple App Store: Custom product page · Web URL | You can create up to 35 custom product pages. See Apple App Store guide for more details. |
Desktop | · Web URL · Google Play Store · Airpage | · Web URL: You can enter either a web URL or a Google Play Store custom store listing URL. · Google Play Store: You can enter only the default Google Play Store listing URL. · Airpage: You can show users QR codes that send them to an app store to encourage app installation. |
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