DeepLink - Report Metrics - Airbridge Help Center

Touchpoint

Metric	Description
Clicks	The number of clicks collected by Airbridge

App Event

Metric	Description
Events (App)	The number of app events
Unique Users (App)	The number of unique users who performed any app event
Installs (App)	The number of installs driven organically or by advertising
Install Users (App)	The number of unique users who installed the App
Deeplink Opens (App)	The number of opens that occurred through a deep link
Deeplink Open Users (App)	The number of unique users who performed the Deeplink Open (App) event
Deeplink Pageview (App)	The number of pageviews after opening the App through a deep link
Deeplink Pageview Users (App)	The number of unique users who performed the Deeplink Pageview (App) event