DeepLink - Report GroupBy - Airbridge Help Center

The following tables list the GroupBys available in the Airbridge report. The metric keys can be found in the data spec sheet.

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Event

GroupBy	Description
Event Category	The name of the event the user triggered. e.g. Install (App)

Event Datetime

Name	Description
Event Date	Event Date (YYYY-MM-DD)
Event Year	The year that the event happened
Event Month	The month that the event happened
Event Week	Week number that an event occurred. Week 01 refers to the week with the first Thursday. e.g. 02
Event Day of the month	Day of the month that the event happened
Event Day of the week	Day of the week that the event happened
Event Hour	The hour that the event happened

Event Property

GroupBy	Description
Event Source	The data source from which the event was collected. - App - Web - Tracking Link - SMS Link
Event Type	The parent group of the user-generated event e.g. In-App Event
Event Name	The event the user has triggered
Browser Referrer Host	Web browser referrer host e.g. blog.ab180.co
App Market Identifier	App Market ID from which user downloaded the app (Android Only) - playStore - oneStore - huaweiStore

Touchpoint

GroupBy	Description
Channel	Channel that generated touchpoints and conversions
Campaign	Campaign that generated touchpoints and conversions (The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)
Ad Group	Ad Group that generated touchpoints and conversions (The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)
Ad Creative	Ad Creative that generated touchpoints and conversions (The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)
Content	Content that generated touchpoints and conversions (The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) e.g. Ad copy, slogan, promotion name
Term	Term that generated touchpoints and conversions, and also refers to ad search keyword. (The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.)
Sub Publisher	Sub publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.)

Tracking Link

GroupBy	Description
Campaign Short Link ID	The short ID of the tracking link with the Attributed Touchpoint. (Unique value generated automatically by Airbridge System

Device

GroupBy	Description
Client IP Subdivision	Subdivision by IP Address e.g. California, Seoul
Client IP City	City by IP Address e.g. Los Angeles, Gangnam-Gu

App

Name	Description
App Version	Users’ App version
App Version Code	App version code for releases or updates on Google Play Store.

SDK

Name	Description
Airbridge SDK Version	Airbridge SDK Version (Platform_OS_Version)