Learn what parameters are available in your tracking links so you can use them effectively.
Parameters are key-value pairs where the key serves as the parameter name. In tracking links, parameters appear as parameter_name={parameter_value}. When users click ads or content, {parameter_value} is filled with touchpoint data and delivered to Airbridge.
See the complete list of campaign parameters below.
Campaign parameters deliver information about the campaigns you run on ad channels.
Parameter type | Key parameters |
|---|---|
Campaign parameter | campaign, ad_group, ad_creative, content, term, sub_id |
Parameter name |
Description |
Example |
|---|---|---|
campaign | Campaign name. Entered by the advertiser or provided by the ad channel. | campaign=spring_festival |
ad_group | Ad group. Entered by the advertiser or provided by the ad channel. | ad_group=retargeting |
ad_creative | Ad creative. Entered by the advertiser or provided by the ad channel. | ad_creative=Jean |
content | Ad content. Entered by the advertiser or provided by the ad channel. | content=buy_today |
term | Search ad keyword. Entered by the advertiser or provided by the ad channel. | term=%EC%95%88%EA%B2%BD |
sub_id | ID for identifying a sub-network or affiliate ad channel associated with the main ad channel. | sub_id=356234234 |
Was this helpful?