DeepLink - Tracking Link Parameters - Airbridge Help Center

Tracking link parameters

Parameters are key-value pairs where the key serves as the parameter name. In tracking links, parameters appear as parameter_name={parameter_value}. When users click ads or content, {parameter_value} is filled with touchpoint data and delivered to Airbridge.

Parameter type	Key parameters
Campaign parameter	campaign, ad_group, ad_creative, content, term, sub_id

See the complete list of campaign parameters below.

Campaign parameters

Campaign parameters deliver information about the campaigns you run on ad channels.

Parameter name	Description	Example
campaign	Campaign name. Entered by the advertiser or provided by the ad channel.	campaign=spring_festival
ad_group	Ad group. Entered by the advertiser or provided by the ad channel.	ad_group=retargeting
ad_creative	Ad creative. Entered by the advertiser or provided by the ad channel.	ad_creative=Jean
content	Ad content. Entered by the advertiser or provided by the ad channel.	content=buy_today
term	Search ad keyword. Entered by the advertiser or provided by the ad channel.	term=%EC%95%88%EA%B2%BD
sub_id	ID for identifying a sub-network or affiliate ad channel associated with the main ad channel.	sub_id=356234234

​Tracking link parameters

Tracking link parameters