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Airbridge supports integration with Mintegral. With the integration, you can track and measure the performance of your Mintegral campaigns in Airbridge. Navigate to [Integrations]>[Ad Channel Integration] and select Mintegral. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Mintegral campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
AttentionSet up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

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Attribution Rules

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Mintegral campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules. For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

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Cost Integration Setup

Airbridge supports cost integration with Mintegral. You can send Airbridge data to Mintegral to optimize campaigns, or receive ad spend data from Mintegral to analyze performance in Airbridge.

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Get credentials from Mintegral

You need the following 2 credentials from the Mintegral dashboard.
  • Access Key
  • API Key
Follow the steps below to find them. If you have multiple apps to track, find the credentials for each app.
  1. Log in to the Mintegral dashboard.
  2. Go to [Account]>[Basic Information] tab. You will find your Access Key and API Key there.
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Provide the credentials to Airbridge

Follow the steps below to enter your Mintegral account credentials in the Airbridge dashboard.
  1. In the Airbridge dashboard, go to [Integration]>[Ad Channel Integration] and select Mintegral.
  2. Open the [Cost Integration] tab, toggle on [Mintegral Cost Integration], and click Add account.
  3. Enter the Access Key and API Key found in Mintegral into the corresponding fields, then click Integrate.
  4. The integrated Mintegral account will appear in the Airbridge dashboard. For up to 4 hours, the account status will show as “Pending”. Once cost data starts syncing to Airbridge, the status will change to “Success”.

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Integration management

Refer to the following instructions to edit or delete your integration details.
Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.Any data collected before the pause remains available in Airbridge reports.Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.

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Integration status

After registering the credentials, you can check if integration is successfully enabled. Even when the account is successfully added, the status may remain “Pending” until Airbridge actually receives the first data. For more details on the integration status and data import schedule, refer to the below information.
  • Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
  • Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
  • Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.

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Cost Data in Airbridge Reports

The cost data received from Mintegral can be viewed in Airbridge reports using the metrics and GroupBys below.
Difference between Clicks and Clicks (Channel)Both Clicks and Clicks (Channel) show click count, but the data source differs:
  • Clicks: Collected through Airbridge tracking links
  • Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
NoteUse the groupBys below to break down cost data in Airbridge reports. Available groupBys vary by ad channel.
TouchpointEvent Datetime

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Postback Settings

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

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Measuring Target ROAS campaigns

The following conditions must be met to measure Target ROAS campaigns supported by Mintegral in Airbridge.
  • All events required to measure the performance of Target ROAS campaigns must be sent as postbacks to Mintegral, regardless of whether they are attributed or the first events per device ID. For detailed instructions on how to send all events as postbacks, refer to this article.
  • More than 10 revenue-related events, such as Order Complete (App) and Ad Impression (App) events, must be sent as postbacks to Mintegral within 7 days.
NoteAirbridge sends the Order Complete (App) event and Ad Impression (App) event as postbacks to Mintegral by default. To send other events as postbacks, you need to add postback URLs. For detailed instructions on how to add postback URLs, refer to this article. If you want to use such events to measure the Target ROAS campaign, all events, regardless of whether they are attributed or first events per device ID, should be sent as postbacks to Mintegral.
If the Airbridge events are not automatically mapped with the Mintegral events, you can manually map them in your Mintegral dashboard, as shown in the mapping table below.
If you want to use events other than revenue-related events for Target ROAS campaign measurement or want to modify the event mapping, you can make the necessary configuration in your Mintegral dashboard.

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Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your Mintegral campaign data.