Airbridge supports integration with Kwai For Business. With the integration, you can track and measure the performance of Kwai campaigns in Airbridge.

Attention

Your Airbridge Custom Events must be mapped to the Kwai Standard Events when sending postbacks. Otherwise, postbacks are not received properly. For more details, refer to this section of this article.

Navigate to [Integrations]>[Ad Channel Integration] and select Kwai For Business. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Kwai campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Postback configuration required

To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.

If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Kwai campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

Refer to this article for detailed instructions on configuring the lookback window and attribution window.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this article.

The table below shows how Airbridge Standard Events are mapped to Kwai Standard Events.

Note that your Airbridge Custom Events must be mapped to the Kwai Standard Events to send postbacks. Refer to the list of Kwai For Business Standard Events below that can be mapped to your Airbridge Custom Events.