Integration

Added Apple Search Ads placement data support.

Channel Integration - Apple Search Ads

Integration

Added Adikteev cost integration.

Adikteev

Reporting

Extended cohort metric date range to 184 days.

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Others

· Added Open (App) as a Start Event in the Retention report.

· Added support for app mode changes by Owner accounts.

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Integration

Added TikTok for Business Value-based Optimization for both purchase value and ad revenue value.

Channel Integration - TikTok For Business

Integration

Added Digital Turbine cost integration.

Digital Turbine

Reporting

· Added totals and averages display in Overview Dashboard charts and tables.
· Added support for displaying up to 30 items at once in Overview Dashboard.

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Tracking

· Added bulk delete function for tracking links created in development mode.
· Enabled short link ID reuse.

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Others

Improved SAN channel integration dashboard.

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Integration

Apple App Store pre-order campaign measurement is now supported.

Channel Integration - Apple Search Ads

Reporting

Date range of Actuals report and Trend report has been extended to 400 days.

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Integration

The following ad channels are now integrated:
· CityAds
· InMobi DSP
· Rocket A

Ad Channels Integrated with Airbridge

Reporting

You can now save multiple Overview Dashboards and share each with your organization.

Overview Dashboard

Integration

The following third-party platform is now integrated:

· Xsolla

Xsolla

Integration

The following ad channels are now integrated:

· A8.net
· Globale Media
· tvScientific

Ad Channels Integrated with Airbridge

Others

· Official integration with RevenueCat is now available.
· Dashboard menu is now more stable and polished.

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Integration

You can now send Airbridge data to your endpoints via postback

Advertiser Postback Settings

Integration

Mintegral cost integration is now available directly in the dashboard

Mintegral

Integration

The following ad channels are now integrated:
· Adgama Digital
· Sauce

Ad Channels Integrated with Airbridge

Others

Retention report now supports Subscribe event as a Start event

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Ad Channel Integration

The Integration Overview page has been revamped

Integration Status

Reporting & Others

Metrics such as PUR, ARPU, and ARPPU are now available directly in reports

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Ad Channel Integration

Cost integration with ironSource is now supported

ironSource

Ad Channel Integration

New ad channels have been integrated. Key additions include:

· ALLOUND

· Septeni

Ad Channels Integrated with Airbridge

Others

· On the [Ad Channel Integration] page, you can now view the integration types each channel supports
· On the [Third-party Integration] page, you can go directly to setup guides or specific third-party pages

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Audience Integration

The number of identifier types available for audience export has increased to nine, including Airbridge Device ID, GAID, IDFA, User ID, and Email

Ad Channels that can receive audiences from Airbridge

Reporting & Others

· The maximum date range for Actuals and Trend reports is now 6 months (184 days)

· App real-time logs now include SDK version, Airbridge device ID type, action, and label

· The List Tracking Links API is upgraded to support up to 1,000 links at once

List Tracking Links API

Ad Channel Integration

Newly added integrated channel:

· Pinterest Ads

Ad Channels Integrated with Airbridge

Ad Channel Integration

Newly added channel that supports audience sync:

· AdiSON Offerwall

Ad Channels that can receive audiences from Airbridge

Ad Channel Integration

View Meta Ads raw conversion data in reports by agreeing to the AMM terms.

Learn more about Meta's latest privacy policy update.

Ad Channel Integration

Newly added third-party platform:

· MoEngage

MoEngage

Ad Channel Integration

When sending events and properties to third-party platforms, you can choose to add [Airbridge] to the event or property name.

· Amplitude

· Mixpanel

Reporting

The tracking period for cohort metrics (Day N) is extended to 365 days.

Creating Cohort Metrics to Measure Revenue and Retention of a Targeted Cohort

Others

· Automatic deep link encoding is now supported when creating tracking links from the dashboard.

· If your desired ad channel is not yet supported, you can request integration directly from the dashboard.

Reporting

The attribution window can be set to up to 730 days (2 years) from the dashboard.

Lookback and Attribution Window Setup

Reporting

Up to 40 steps can be set in a Funnel Report.

Creating a Funnel Report

Ad Channel Integration

Newly added Integrated Channel:

- Rakuten, TyrAds

Ad Channels Integrated with Airbridge

Others

The dashboard UI has been updated.

Ad Channel Integration

The integration method for Google Ads web campaigns has been improved.

Web Campaign Tracking - Google Ads

Ad Channel Integration

Google's ICM attribution data can be accessed in Airbridge.

ICM attribution data - Google Ads

Ad Channel Integration

Data support for Meta Ads postback has been extended.

Channel Integration - Meta Ads

Ad Channel Integration

Integrate with Meta Ads Conversions API.

Conversions API Integration - Meta Ads

Ad Channel Integration

Newly added Integrated Channel:

- Kakao Golf, Conet, Alwayz

Ad Channels Integrated with Airbridge

Others

Newly added mediation platform:
- Yandex Mobile Ads

Yandex Mobile Ads

Ad Channel Integration

The [Postback Settings] menu has been revamped for easier setup and editing. Note that some channels use the previous version.

Postback Settings

Ad Channel Integration

Newly added channel for cost integration:

- Liftoff

Liftoff

Ad Channel Integration

Newly added Integrated Channel:

- ACCESSTRADE VIETNAM, AdAction, Pointpub

Ad Channels Integrated with Airbridge

Others

Airbridge has been listed in AWS Marketplace.

Audience Manager

Newly added channels for audience integration:

- Naver

Ad channels that can receive audiences from Airbridge

Third-party Platform Integration

Newly added Third-party Platform:

- Hive Analytics

Hive Analytics

Ad Channel Integration

Newly added channel for cost integration:

- Mistplay

Mistplay

Ad Channel Integration

Newly added Integrated Channel:

- ACCESSTRADE, ADsphire, UNICORN

Ad Channels Integrated with Airbridge

Tracking Links

Test if the deep links work as intended using the Airbridge dashboard. Tests can be run easily through QR code scanning.

Airbridge Deep Linking Test for Marketers

Tracking Links

Create redirection-only tracking links. Data collected through them is not used for attribution.

How to Create Tracking Links for Custom Channels

Reporting

Create cohort metrics to visualize revenue and retention data for targeted cohort analysis.

Creating Cohort Metrics

Audience Manager

Newly added channels for audience integration:

- Adikteev

Ad channels that can receive audiences from Airbridge

Ad Channel Integration

Newly added Integrated Channel:

- SK Telecom

Ad Channels Integrated with Airbridge

Others

Google accounts can be used to sign up for and sign in to Airbridge.

Onboarding Airbridge

The current Airbridge plan and usage data can be found in the dashboard.

Airbridge Plans, Pricing, and Payment

Reporting

When creating Day N metrics, up to 180 days can be configured.

Creating Day N Metrics

Third-party Integration

Newly added third-party solution:

- AppStance Optimize

AppStance Optimize

Others

Upon creating a new Airbridge account, users can select the Airbridge plan that best fits their purpose of using Airbridge.

Audience Manager

Newly added channels for audience integration:

- Daangn

Ad channels that can receive audiences from Airbridge

Ad Channel Integration

Newly added Integrated Channels:

- Microsoft Advertising

Ad Channels Integrated with Airbridge

Reporting

The Overview Dashboard, Actuals Report, and Trend Report only display metrics measurable using the collected data.

Activating Metrics

Ad Channel Integration

More access to Apple Search Ads Integration for Agency users added.

Integration Management

Others

Newly added Integration Channels in the [Integration Overview] menu, under the "Data Sending Status" column:

- Snapchat, Petal Ads, X Ads, and Naver Performance DA

Audience Manager

Newly added channels for audience integration:

- Kakao

Ad channels that can receive audiences from Airbridge

Reporting

Up to 62 days can be selected in the calendar filter to aggregate data for a single report view.

- Actuals Report for Day N metrics, Trend Report, Retention Report, Revenue Report

Actuals Report for Day N metrics

Trend Report

Retention Report

Revenue Report

Reporting

The Report button has been added that allows users to move to the Actuals Report and view the tracking link data.

See in Actuals

Ad Channel Integration

Newly added Integrated Channels:

- ayeT Network
- Hypertap

Ad Channels Integrated with Airbridge

SAN Integration

Deferred deep linking is supported for the app URL entered into the Google Ads dashboard.

FAQ - Google Ads

Getting Started

Use Ask Airbridge to find quick answers to your questions regarding Airbridge.

Ask Airbridge

Getting Started

Configure the fraud validation rules to prevent click injection.

Injection Prevention

Reporting

Select a retention type to create your Retention Report. The "Return On or After" option and the "Return on" option is provided.

Creating a Retention Report

Integration

Meta's AEM attribution data is available in your Airbridge reports in real time.

Channel Integration - Meta Ads

Integration

Use the "Sending Install Attribution Data" toggle in the [Delivery Rules] tab of an Amplitude connection to configure the data-sending rules.

Amplitude

Reporting

Newly added parameter for Sharelink customization:
- useViewFormat: Sets the data display format for values that include special characters

Sharing Ad Performance Data in Real-time Using Sharelinks

Audience Manager

Newly added channels for audience integration:

- Cauly
- Persona.ly

Sending Audiences to Ad Channels

Ad Channel Integration

Newly added Integrated Channels:

- Kwai
- Adjoe
- Digital Turbine

Ad Channels Integrated with Airbridge

Reporting

Create new Day N metrics to visualize Day N retention and revenue in the Actuals and Trend Report.

Creating Day N Metrics

Reporting

Understand the trend of abnormal installs using the AI Assistant.

Abnormal Installs Analysis Powered by the AI Assistant

Ad Channel Integration

Newly added Integrated Channels:
-Everytime
- Audiomob

Ad Channels Integrated with Airbridge

Others

Move to the same menu page in a different App registered with Airbridge with just a click.

Select My Apps on the top menu bar and click the [new page] icon of the desired Airbridge App in the drop-down list.

Getting Started

Manage Agency's App access settings from the Airbridge dashboard.

Agency App Access Settings

Cross-platform measurement

Track CTV campaigns with Airbridge tracking links.

CTV Campaign Tracking

Reporting

Use Sharelinks to share your Retention Report, Revenue Report, and Funnel Report.

Sharing Retention Data in Real-Time Using Sharelinks

Sharing Revenue Data in Real-Time Using Sharelinks

Sharing Funnel Analysis Data in Real-Time Using Sharelinks

Reporting

Add event property filters to the funnel steps.

Creating a Funnel Report

Ad Channel Integration

Newly added Integrated Channels:
- The Zooom
- AVOW
- Mobupps
- PieMobitech
- Valueleaf

Ad Channels Integrated with Airbridge