Connect with your media partners in Airbridge. If you want to run campaigns with an ad channel that is not yet integrated with Airbridge, ask the media partner to submit the media partner integration request form.

Most ad channels integrated with Airbridge support tracking links for attribution. Make sure to configure the attribution rules and postback settings before you begin collecting data via tracking links.

For ad channels that require specific credentials or setup process, refer to the article for the respective ad channel.

In the [Tracking Link] tab, you can create and manage tracking links necessary for measuring ad performance. For more information, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

Attention

Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for each ad channel. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

• Lookback and Attribution Window Setup

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

• Postback settings

Admins and Managers can view the agencies that can access the campaign data on the [Agency Settings] page.

• Agency Settings

Admins and Managers must configure agencies' app access settings on the [Organization]>[Agency] page so that agencies can access the campaign data and integration settings.

• Agency App Access Settings