Persona.ly

    Airbridge supports integration with Persona.ly, including cost integration.

    Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “Pesona.ly.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Persona.ly campaigns.

    For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

    Attention

    Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

    Attribution rules

    In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Persona.ly. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

    Refer to this article for detailed instructions on configuring the lookback window and attribution window.

    Cost Integration Setup

    Follow the steps below to enable cost integration with Persona.ly.

    Submit account information to Airbridge

    Submit your Persona.ly information to Airbridge and enable cost integration.

    1. Request the Persona.ly Advertiser ID and API Key from Persona.ly.

    2. Select the [Cost Integration] tab. Switch on the Persona.ly Cost Integration toggle and click + Add an account.

    3. Enter your Persona.ly Advertiser ID and API Key. Click Done.

    4. Once the account information is submitted correctly, the Persona.ly account is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.

    Integration management

    To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.

    The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.

    Click the […] icon and click Delete to delete an ad account from the integrated ad account list.

    If you want to reconnect the deleted ad account, you need to add the ad account and set up the connection from the beginning.

    Integration status

    Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

    For more details on the integration status and data import schedule, refer to the below information.

    To ensure accuracy, Airbridge pulls the cost data several times throughout the day.

    • Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)

    • Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)

    • Data pulled: Cost data from the past 7 days, from D-1 to D-7

    The last data update time is found under “Last Updated” in the integrated account list.

    The integration status shows your cost integration and data update status at a glance.

    Cost data in Airbridge Reports

    The cost data pulled from Persona.ly can be viewed in Airbridge reports using the metrics and GroupBys below.

    Difference between Clicks and Clicks (Channel) metrics

    The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.

    • Clicks: Data collected through Airbridge tracking links

    • Clicks (Channel): Data provided by Integrated Channels

    All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.

    Touchpoint

    Device

    Event Datetime

    Postback Settings

    In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

    For more details on postback settings, refer to this article.

    Attention

    Cost Integration Setup

    Read the following information before enabling cost integration with Persona.ly.

    Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and Persona.ly, depending on the time of reporting.

    In addition, Persona.ly calibrates some data that has been collected in the last 4 to 5 days. This may also result in data discrepancies between Airbridge and Persona.ly, depending on the time of reporting.

    Contact your Persona.ly representative regarding data discrepancies in the following metrics:

    • Clicks(Channel)

    • Impressions(Channel)

    The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.

    Below are the GroupBys that can be used in the Actuals Report to view data with the metric:

    • Channel

    • Campaign

    • Ad Creative

    Depending on the data reported, the metric may not display any value even if you use the GroupBys above.

    The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.

    To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.