Moloco
Airbridge supports integration with Moloco, including cost integration and agency settings. Owner and In-house Marketer users and authorized Agency users can access Moloco campaign data in the Airbridge dashboard.
Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard and select “MOLOCO.” In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Moloco campaigns.
For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Postback configuration required
To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.
If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Moloco. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
Refer to this article for detailed instructions on configuring the lookback window and attribution window.
Follow the steps below to enable cost integration with Moloco.
Attention
Complete cost integration before you run campaigns on ad channels. Airbridge can start receiving cost data only after the integration is complete. Any ad spend data generated before cost integration won’t be imported to Airbridge.
To enable cost integration with Moloco, find the following account information from your Moloco dashboard and submit it to Airbridge.
Ad account ID
Token ID
Connecting with multiple Moloco ad accounts
In case you have multiple Moloco ad accounts, make sure to provide all ad account IDs of the ad accounts that are active.
To add multiple Moloco ad accounts, click + Add an account in the Airbridge dashboard.
1. Sign in to Moloco Cloud DSP.
2. From the Ad account drop-down list, select the ad account you want to connect with Airbridge. Copy the ad account ID.
1. Navigate to [Settings]>[Ad account settings] in the upper right corner of your Moloco dashboard.
2. From the Ad account drop-down list, select the ad account you want to connect with Airbridge. Select the [Report Partner Integration] tab and click Create.
3. Select the Integration Level to “App” or "Ad account". Refer to Moloco guide.
App: All campaign results from the selected ad account will be transferred to Airbridge.
Ad account: All campaign results from the selected app will be transferred to Airbridge.
And select the Integration Partner to “Airbridge.” Click Create.
Attention
Note that when selecting Ad account as the integration level, Airbridge may display data of multiple apps connected to the selected ad account.
4. A Token ID will be generated on the list in the [Report Partner Integration] tab. Copy the generated token ID and paste it into the Airbridge dashboard.
Submit your Moloco account information to Airbridge and enable cost integration.
1. Navigate to [Integrations]>[Ad Channel Integration] in your Airbridge dashboard. Select “MOLOCO.”
2. Select the [Cost Integration] tab. Switch on the Moloco Cost Integration toggle and click + Add an account.
3. Enter your Moloco ad account ID and token ID. Click Done.
4. Once the account information is submitted correctly, the Moloco account is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Success” when data is pulled for the first time.
To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.
The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.
Click the […] icon and click Delete to delete an ad account from the integrated ad account list.
If you want to reconnect the deleted ad account, you need to add the ad account and set up the connection from the beginning.
Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.
For more details on the integration status and data import schedule, refer to the below information.
Attention
Complete cost integration before you run campaigns on ad channels. Airbridge can start receiving cost data only after the integration is complete. Any ad spend data generated before cost integration won’t be imported to Airbridge.
The integration status shows your cost integration and data update status at a glance.
Status | Description |
|---|---|
Waiting | The ad account is successfully added, but no data has been pulled yet. This status may remain for up to 4 hours. |
Success | The data is being pulled and updated regularly. The last update time is displayed. |
No data | No data has been pulled as the campaign has not run for the past 7 days. |
Failed | The data can’t be pulled due to an error. Some of the most common causes are: |
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
Data pulled: Cost data from the past 7 days, from D-1 to D-7
The last data update time is found under “Last Updated” in the integrated account list.
The cost data pulled from Moloco can be viewed in Airbridge reports using the metrics and GroupBys below.
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks measured by the ad channel |
Impressions (Channel) | The number of impressions measured by the ad channel |
Cost (Channel) | The ad spend spent on the ad channel |
Difference between Clicks and Clicks (Channel) metrics
The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.
Clicks: Data collected through Airbridge tracking links
Clicks (Channel): Data provided by Integrated Channels
All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.
The cost data pulled from Moloco can be viewed in Airbridge reports using the GroupBys below. Different GroupBys are supported for each ad channel.
Name | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Ad Creative | The name of the ad creative of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Ad Creative ID | The unique ID assigned to the ad creative of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
Sub Sub Publisher 3 | The name of the creative group of the winning touchpoint |
How to view your Moloco creative group data in Airbridge
Moloco, by default, shares information about creative groups via cost integration. However, Airbridge has consulted with Moloco to provide it using the “Sub Sub Publisher 3” GroupBy.
Name | Description |
|---|---|
Country | The country where the campaign is running |
OS Name | The operating system installed on the mobile device |
Name | Description |
|---|---|
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.
For more details on postback settings, refer to this article.
Read the following information before enabling cost integration with Moloco.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and the ad channel, depending on the time of inquiry.
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.
Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
Channel
Campaign
Ad Group
Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.
To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.
Once the cost integration is enabled, the following campaign details are advised not to be edited to avoid any error in pulling data into Airbridge.
Campaign name
Ad group name
Ad creative name
Airbridge can start receiving cost data only after the integration is complete. Any ad spend data generated before cost integration won’t be imported to Airbridge.
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