Cost Integration - Meta Ads
Written by Jeongwon Kim,Airbridge supports cost integration with Meta to import Meta ads campaign cost data to Airbridge.
Attention
Make sure channel integration with Meta ads is completed before enabling cost integration.
Note
Your Meta ads performance data is available as "facebook.business" channel data in Airbridge.
1. Navigate to [Integration]>[Ad Channel]>[Facebook Business], select the [Cost Integration] tab, and switch on the cost integration toggle.
2. Click Facebook Login and log in to your account. The account must have a recent history of campaign operation. In the login process, allow Airbridge to access your account.
3. Select the ad accounts you want to connect with Airbridge from the ad account list. The ad accounts must have a recent history of campaign operation. Ad accounts already connected won’t show.
Attention
When selecting the ad accounts, select the ones you want to connect with Airbridge for ad spend data integration.
4. When you complete the steps above, you will see the ad accounts in the list.
To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.
The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.
To remove an ad account from the integrated account list, click the […] icon and click Delete. If you want to reconnect with a removed account, repeat the cost integration setup process from the start.
You can view the current status of your connections in the status column. Even if you have completed the cost integration, the status will show "Waiting" until the ad spend data is actually imported to Airbridge.
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
Data pulled: Cost data from the past 7 days, from D-0 to D-6
The last data update time is found under “Last Updated” in the integrated account list.
The integration status shows your cost integration and data update status at a glance.
Status | Description |
|---|---|
Waiting | The ad account is successfully added, but no data has been pulled yet. This status may remain for up to 4 hours. |
Success | The data is being pulled and updated regularly. The last update time is displayed. |
No data | No data has been pulled as the campaign has not run for the past 7 days. |
Failed | The data can’t be pulled due to an error. Some of the most common causes are: |
The cost data imported from Meta ads via cost integration can be viewed in the Actuals Report and Trend Report at the campaign level or ad group level. The following metrics and GroupBys can be used for report configuration.
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks measured by the ad channel |
Impressions (Channel) | The number of impressions measured by the ad channel |
Cost (Channel) | The ad spend spent on the ad channel |
Difference between Clicks and Clicks (Channel) metrics
The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.
Clicks: Data collected through Airbridge tracking links
Clicks (Channel): Data provided by Integrated Channels
All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.
GroupBy | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Ad Creative | The name of the ad creative of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Ad Creative ID | The unique ID assigned to the ad creative of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
GroupBy | Description |
|---|---|
Country | The country code for the mobile device |
OS Name | The operating system installed on the mobile device |
GroupBy | Description |
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
Following Meta’s privacy policy, from the Meta ads campaign data imported into Airbridge through channel integration and cost integration, fewer than 1,000 Meta ads impressions or fewer than 100 installs attributed to Meta will be masked and displayed as the following instead.
Display | Description |
|---|---|
Privacy Block | All data is masked; only "Privacy Block" will be displayed |
+α, ±α | Data is partially masked |
The Touchpoint Generation Type of the Meta ads campaign data imported into Airbridge through channel integration and cost integration is displayed as Self-attributing Network in the Airbridge reports.
The masked data are not added up in the Airbridge reports. Below are some approaches you may try if you want the masked data to be added up in the Airbridge reports.
Change or extend the data range of the report.
Change GroupBys and filters or remove some of them.
Unmasked Meta ads campaign data
The Meta ads campaign data collected through other means, such as the Meta Install Referrer and Google Install Referrer, is not masked. You can use the Touchpoint Generation Type GroupBy in the Actuals Report to view data by how it was collected.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and the ad channel, depending on the time of reporting.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.
To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.
Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
Channel
Campaign
Ad Group
Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
It is advised not to modify the following items once the cost integration is enabled, as an error in data import may occur.
Campaign name
Ad group
Ad creative name
Attention
If the ad account name has not been entered, the Ad Account Name field will remain empty.
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