Cost Integration - Meta Ads
Airbridge supports cost integration with Meta to import Meta ads campaign cost data to Airbridge.
Attention
Make sure channel integration with Meta ads is completed before enabling cost integration.
Note
Your Meta ads performance data is available as "facebook.business" channel data in Airbridge.
1. Navigate to [Integration]>[Ad Channel]>[Facebook Business], select the [Cost Integration] tab, and switch on the Cost integration toggle.
2. Click Add an account and log in to your account. The account must have a recent history of campaign operation. In the login process, allow Airbridge to access your account.
3. Select the ad accounts you want to connect with Airbridge from the ad account list. The ad accounts must have a recent history of campaign operation. Ad accounts already connected won’t show.
Attention
When selecting the ad accounts, select the ones you want to connect with Airbridge for ad spend data integration.
4. When you complete the steps above, you will see the ad accounts in the list.
To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.
The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.
Select the ad account you wish to delete from the integrated ad account list and click Delete to delete it.
If you want to reconnect the deleted ad account, you need to add the ad account and set up the connection from the beginning.
You can view the current status of your connections in the status column. Even if you have completed the cost integration, the status will show "Waiting" until the ad spend data is actually imported to Airbridge.
To ensure accuracy, Airbridge pulls the cost data several times throughout the day.
Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)
Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)
Data pulled: Cost data from the past 7 days, from D-0 to D-6
The last data update time is found under “Last Updated” in the integrated account list.
The integration status shows your cost integration and data update status at a glance.
Status | Description |
|---|---|
Waiting | The ad account is successfully added, but no data has been pulled yet. This status may remain for up to 4 hours. |
Success | The data is being pulled and updated regularly. The last update time is displayed. |
No data | No data has been pulled as the campaign has not run for the past 7 days. |
Failed | The data can’t be pulled due to an error. Some of the most common causes are: |
The cost data imported from Meta ads via cost integration can be viewed in the Actuals Report and Trend Report at the campaign level or ad group level. The following metrics and GroupBys can be used for report configuration.
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks measured by the ad channel |
Impressions (Channel) | The number of impressions measured by the ad channel |
Cost (Channel) | The ad spend spent on the ad channel |
Difference between Clicks and Clicks (Channel) metrics
The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.
Clicks: Data collected through Airbridge tracking links
Clicks (Channel): Data provided by Integrated Channels
All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.
GroupBy | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Term | The term, or the search keyword, of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Term ID | The unique ID assigned to the term, or the search keyword, of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
GroupBy | Description |
|---|---|
Country | The country code for the mobile device |
OS Name | The operating system installed on the mobile device |
GroupBy | Description |
|---|---|
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
If the connected ad account has active campaigns running for multiple apps, provide the Facebook App ID in the [Channel Integration] tab. The cost data is integrated with Airbridge by individual apps only when the Facebook App ID is provided in the Airbridge dashboard.
Following Meta’s privacy policy, Meta ads campaign data that meet both conditions below for the set date range is masked in Airbridge:
If the sum of impressions and engaged views from Meta ads campaigns is smaller than 1,000
If the meta ads campaign data is imported to Airbridge through channel integration and cost integration
The masked data will be displayed as follows instead:
Display | Description |
|---|---|
Privacy Block | All data is masked; only "Privacy Block" will be displayed |
+α, ±α | Data is partially masked |
Below are some approaches you may try if you want the masked data to be made visible in the Airbridge reports.
Change or extend the data range of the report.
Change GroupBys and filters or remove some of them.
Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and the ad channel, depending on the time of reporting.
The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.
To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.
The Cost (Channel) metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.
Below are the GroupBys that can be used in the Actuals Report to view data with the metric:
Channel
Campaign
Ad Group
Ad Creative
Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
It is advised not to modify the following items once the cost integration is enabled, as an error in data import may occur.
Campaign name
Ad group
Ad creative name
Attention
If the ad account name has not been entered, the Ad Account Name field will remain empty.
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