Airbridge Plans, Pricing, and Payment
At Airbridge, you can select a plan for your organization and determine the pricing unit, bucket, volume, and data points through consultation with sales.
Airbridge offers the Growth Plan and DeepLink Plan.
The Growth Plan is the all-inclusive plan ideal for organizations that run multiple campaigns and need accurate attribution and ad performance tracking. Growth Plan users can collect data through tracking links and integrations with ad channels and third parties, visualize ad performance data in various Airbridge reports, export raw data, and configure attribution rules.
To learn about feature details supported by the Growth Plan, go to this page.
The DeepLink Plan is the essential plan ideal for organizations that need deep linking for frictionless user journeys. DeepLink Plan users can create tracking links with deep linking capabilities, customize tracking links for consistent branding, and view the tracking link results in real-time reports.
To learn about feature details supported by the DeepLink Plan, go to this page.
Below is a quick comparison table between the Growth Plan and the DeepLink Plan.
Feature | Growth Plan | DeepLink Plan |
|---|---|---|
Tracking link generation and management | O | O |
Attribution | O | X |
Reporting | All types of Airbridge reports are available | Only the Actuals Report and Trend Report are available |
Raw data export | O | X |
Ad channel integration | O | X |
Audience management | O | X |
After choosing a plan that suits your purpose, you will consult with sales to determine the pricing unit, bucket, and volume.
Airbridge offers the Monthly Active User (MAU) and the Attributed Install as pricing units. Read on to learn how they are used to measure your Airbridge usage.
When selecting MAU as the pricing unit, the number of unique users who have engaged with your app during each calendar month (UTC) is used to measure your Airbridge usage. Users who uninstall the app are not counted. MAU can be selected as the pricing unit for both the Growth Plan and DeepLink Plan.
Airbridge Device ID
Airbridge Device ID is a Universally Unique ID used to identify devices. As a default, GAID for Android and IDFA for iOS are used. If GAID or IDFA is unavailable due to LAT (Limited Ad Tracking) or ATT (App Tracking Transparency), IDFV or a randomly generated value is used instead.
The MAU is aggregated as follows:
Aggregation period: From the first day to the last day of each month (UTC)
Aggregated data: The total number of unique users who launched the app
When selecting Attributed Install as the pricing unit, the number of app installs attributed to an ad channel or confirmed by SKAN during each calendar month (UTC) is used to measure your Airbridge usage. The specific aggregation method varies depending on the SKAN version and settings used.
When using the Attribution Overlap for SKAN 4.0, the Attributed Installs are aggregated as follows:
Aggregated data: Attributed Install (App) + SKAN Dedup Install (App)
Let's say your report shows the following.
Attributed Install (App) | SKAN Dedup Install (App) | |
|---|---|---|
Ad Channel X | 700 | 100 |
Ad Channel Y | 200 | 0 |
In this case, for Ad Channel X, the Attributed Install (App) measured by Airbridge is 700. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 100. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel X is 800 (700+100).
For Ad Channel Y, the Attributed Install (App) measured by Airbridge is 200. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 0. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel Y is 200 (200+0).
As a result, the Attributed Installs used for measuring Airbridge usage for all ad channels is 1,000 (800+200).
If you are NOT using the "Attribution Overlap" feature in Airbridge for SKAN 4.0 or if you are using Airbridge for SKAN 3.0, the number of Attributed Installs is aggregated as follows:
Aggregated data: The larger value between Attributed Installs (App) and SKAN Installs (App) is determined for each ad channel, and the larger values of each channel are summed.
Let's say your report shows the following.
Attributed Install (App) | SKAN Install (App) | |
|---|---|---|
Ad Channel X | 200 | 15 |
Ad Channel Y | 110 | 300 |
By using the larger values for the Airbridge usage calculation, the Attributed Installs are 500 (200 + 300).
The pricing bucket is the time unit used to measure the Airbridge usage within the contract period. For the Growth Plan, it can be selected either a month or a year. For the DeepLink Plan, it is fixed to a month. It is different from the actual contract period during which you use Airbridge. For example, you can agree on a 1-year contract period while setting the pricing bucket to 1 month.
The pricing volume is the maximum pricing unit allowed per pricing bucket under the contract. It is calculated by adding all MAU or Attributed Installs from all apps within your organization registered with Airbridge.
The table below shows the pricing unit, bucket, and volume options available per plan.
Growth Plan | DeepLink Plan | |
|---|---|---|
Pricing Unit | Monthly Active User, Attributed Install | Monthly Active User |
Pricing Bucket | A month or a year | A month |
Pricing Volume | To be negotiated with sales (e.g., 100,000 MAU) | To be negotiated with sales (e.g., 10,000 MAU) |
After selecting the pricing unit, bucket, and volume, you will consult with sales to determine the data points. Data points are used to determine the maximum number of app events to be collected within the contract period. When 1 app event is collected, 1 data point is consumed. The available data points are calculated by multiplying the contracted data points per pricing unit by the contracted pricing volume. Note that the available data points apply to all apps within your organization registered with Airbridge.
Airbridge offers 100, 200, 300, 400, 500, or 600 data points per Monthly Active User. The available data points within the contract period are calculated as follows.
Available data points = (Contracted data points per Monthly Active User) * (Contracted pricing volume)
Airbridge offers 1,000, 2,000, 3,000, or 4,000 data points per Attributed Install. The available data points within the contract period are calculated as follows.
Available data points = (Contracted data points per Attributed Install) * (Contracted pricing volume)
Below are sample cases to help you understand how Airbridge usage and available data points are calculated per the Airbridge plan.
Let’s say your organization's plan details are as follows.
Product Plan: Growth Plan
Contract Period: Jan 01, 2025 to Dec 31, 2026
Pricing Unit: Attributed Install
Usage Limit: 100,000/year
Data points per usage unit: 2,000 per Attributed Install
Number of Apps Added to Airbridge: 2 apps
How the Airbridge usage is measured
The usage is measured by the sum of the Attributed Installs that occur for the 2 apps added to Airbridge. The usage limit is 100,000 Attributed Installs for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
How the available data points are calculated
The available data points for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026, are calculated as follows.
Available data points: 100,000 * 2,000 = 200,000,000
This means that the number of app events collected from the 2 apps cannot exceed 200,000,000 events for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
Let’s say your organization’s plan details are as follows.
Product Plan: DeepLink Plan
Contract Period: Jan 01, 2025 to Dec 31, 2026
Pricing Unit: MAU
Usage Limit: 10,000/month
Data points per usage unit: 200 per MAU
Number of Apps Added to Airbridge: 3 apps
How the Airbridge usage is measured
The usage is measured by the sum of the Monthly Active Users (MAUs) that occur for the 3 apps added to Airbridge. The usage limit is 10,000 MAUs for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
How the available data points are calculated
The available data points for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026, are calculated as follows.
Available data points: 10,000 * 200 = 2,000,000
This means that the number of app events collected from the 3 apps cannot exceed 2,000,000 events for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
Note
Only Airbridge users with the Admin or Manager organization role can access the [Plan & Usage] menu.
Your organization’s current Airbridge plan and usage data can be found on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.
On the [Organization]>[Plan & Usage] page in the Airbridge dashboard, you can view the details of the current Airbridge plan in the [Current Plan] tab under the “Plan Details” section.
The following information can be found under “Plan Details.”
Item | Description | Example |
|---|---|---|
Contract ID | The contract ID is displayed next to “Plan Details,” as stated in the current Airbridge usage contract. | ABR-000000 |
Airbridge Plan | This is the Airbridge plan the organization is currently using. | Growth Plan or DeepLink Plan |
Pricing Unit | The contracted pricing unit is used to measure the Airbridge usage. | MAU or Attributed Install |
Usage Limit | The contracted usage limit per month or year is consulted with sales. | 30K/month, 1M/year |
Support Plan | This is the support plan the organization is currently using. | Standard or Professional |
Contract Period | The start and end date of the current contract. | Nov 24, 2024 - Nov 23, 2025 |
Contract Period Progress Bar | The progress bar displays how much of the contract period has passed (%). | 10% of the contract period has passed |
The usage data is visualized in the chart and table below the “Plan Details” section in the [Current Plan] tab on the [Organization]> [Plan & Usage] page in the Airbridge dashboard.
Note
The data in the usage chart and table are not updated in real-time. For accurate reporting, the usage data is updated after adjustments that may take up to 8 days, and the updated data is applied to the dashboard at 3:00 PM (UTC) daily.
The contracted pricing unit, the MAU or Attributed Install, is used to measure your organization’s Airbridge usage. If your usage is measured using units other than MAU or Attributed Install, contact sales or the Help Center for inquiries about your Airbridge usage.
Click Total Usage to view the total Airbridge usage or click Usage by App to view the usage by app added to Airbridge.
The monthly usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar will show the usage and any overages measured in the contracted pricing unit.
The monthly usage is shown in bars, while the cumulative usage data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured in the contracted pricing unit.
In the usage table, you can find detailed usage data, including monthly usage, usage limit, and any overages. Clicking on the monthly period will show the monthly usage measured per app added to Airbridge. The overage data will appear in red.
Note
Only contracts that started after February 1, 2023, will be displayed in the [Usage History] tab.
The details of the contracts that started after February 1, 2023, and the usage history can be found in the [Usage History] tab on the [Organization]>[Plan & Usage] page in the Airbridge dashboard. The contract details include the Airbridge plan, pricing unit, usage limit, and contract ID.
The contract status is displayed as follows.
Contract Status | Description |
|---|---|
Current | Active contract. |
Upcoming | Contract yet to begin. Will start after the current contract. |
Terminated | Contract past its end date. |
For “Current” and “Terminated” contracts, you can find the usage data measured by the contracted pricing unit when clicking on the contract period. The overages appear in red. For “Upcoming” contracts, you can only find the usage limit information.
Clicking Details of each contract will open a side panel that lists the contract details in full, including the contract ID, contract status, contract period, Airbridge plan, pricing unit, usage limit, and support plan details.
For detailed information on pricing, payment dates, and payment methods, contact sales.
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