At Airbridge, organizations select a plan based on their needs. Each plan offers a different set of features, usage limits, and pricing.
Airbridge offers 2 plans. Each plan provides a different set of features to match your organization's needs.
Airbridge uses pricing units to measure your organization's usage. The available pricing units depend on your plan.
MAU counts unique users who launched your app at least once during a calendar month (UTC). The same user launching the app multiple times counts as 1. Users who only uninstalled the app without any other activity are excluded. Unique users are identified by the Airbridge Device ID.
Attributed Install counts app installs attributed to ad channels plus installs confirmed by SKAN (SKAdNetwork) during each calendar month (UTC). The exact calculation depends on your SKAN version and settings.
When using the Attribution Overlap for SKAN 4.0, the Attributed Installs are aggregated as follows:
Aggregated data: Attributed Install (App) + SKAN Dedup Install (App)
Let's say your report shows the following.
In this case, for Ad Channel X, the Attributed Install (App) measured by Airbridge is 700. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 100. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel X is 800 (700+100).
For Ad Channel Y, the Attributed Install (App) measured by Airbridge is 200. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 0. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel Y is 200 (200+0).
As a result, the Attributed Installs used for measuring Airbridge usage for all ad channels is 1,000 (800+200).
If you are NOT using the "Attribution Overlap" feature in Airbridge for SKAN 4.0 or if you are using Airbridge for SKAN 3.0, the number of Attributed Installs is aggregated as follows:
Aggregated data: The larger value between Attributed Installs (App) and SKAN Installs (App) is determined for each ad channel, and the larger values of each channel are summed.
Let's say your report shows the following.
By using the larger values for the Airbridge usage calculation, the Attributed Installs are 500 (200 + 300).
Data points determine the maximum number of app events you can collect across all apps within the contract period. One event consumes one data point.
For the Growth Plan, total data points are calculated as:
Data points = (Usage limit) × (Data points per pricing unit)
For the Core Plan, 500,000 data points are included each month with the $40 monthly subscription. Each additional data point is billed at $0.0001.
The Growth Plan gives you access to all Airbridge features. Measure ad performance and optimize campaigns using reports, raw data exports, ad channel integrations, tracking links, and attribution rules. Best for organizations running multiple campaigns or working with large volumes of data.
Your plan limits are set during your contract with Airbridge. Limits are based on the total usage across all apps registered in your organization.
Let’s say your organization's plan details are as follows.
Product Plan: Growth Plan
Contract Period: Jan 01, 2025 to Dec 31, 2026
Pricing Bucket: 1 year
Pricing Unit: Attributed Install
Usage Limit: 1M/year
Data points per usage unit: 100 per Attributed Install
Number of Apps Added to Airbridge: 2 apps
How the Airbridge usage is measured
The usage is measured by the sum of the Attributed Installs that occur for the 2 apps registered within your organization in Airbridge. The usage limit is 1M Attributed Installs for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
How total data points are calculated
The data points for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026, are calculated as follows.
Data points: 1,000,000 * 100 = 100,000,000
This means that the number of app events collected from the 2 apps cannot exceed 100,000,000 events for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
For detailed information on pricing, payment dates, and payment methods, contact sales.
To view plan and usage data for the Growth Plan, see guide.
The Core Plan provides access to attribution for major ad channels and key reports. With the Core Plan, you can integrate Meta Ads, Google Ads, Apple Ads, and TikTok for Business, and measure ad performance using tracking links, attribution rules, and reports. This plan is ideal for organizations starting paid campaigns or looking to quickly monitor performance across major channels.
Note
The Core Plan only supports app campaigns on the available ad channels. Web campaigns are not supported.
When you sign up for the Core Plan and create an organization, a 30-day free trial period begins from the date of organization creation. During the trial, you can use the Core Plan with no usage limit, at no charge.
After the 30-day free trial ends, the Core Plan becomes a paid subscription of $40 per month, which includes 500,000 data points per billing period. Each data point beyond 500,000 is billed at $0.0001 as overage.
Each billing period is one calendar month from your subscription start date. The $40 fee is charged in advance at the start of each billing period. Any overage is billed the day after the billing period ends. Both charges go to your registered payment method.
To view your current usage, go to [Organization]>[Plan & Usage] in the Airbridge dashboard. Usage data for the previous day is updated in a single batch every day around 04:00 UTC.
Let's say your organization signed up for the Core Plan as follows.
Product Plan: Core Plan
Sign-up date: Jan 14, 2026
Organization creation date: Jan 15, 2026
Free trial: Jan 15, 2026 to Feb 13, 2026 (30 days)
Subscription start: Feb 14, 2026
Apps: 2
Your free trial lasts 30 days from the organization creation date, from Jan 15, 2026 to Feb 13, 2026. During the trial, you can use the Core Plan with no usage limit, at no charge.
When the free trial ends, your subscription begins on Feb 14, 2026, and the first billing period runs for a calendar month from Feb 14 to Mar 13, 2026. If your organization collects 700,000 data points during this period:
Monthly fee: $40, charged in advance on Feb 14, 2026
Overage charge: (700,000 − 500,000) × $0.0001 = $20
Overage billed: Mar 14, 2026 (the day after the billing period ends)
For the Core Plan, go to [Organization]>[Plan & Usage]>[Current Plan] in the Airbridge dashboard.
Under [Free Usage], you can track your monthly data point usage against the 500,000 included data points with a progress bar. Usage data for the previous day is updated in a single batch every day around 04:00 UTC.
Note
Only Airbridge users with the Admin or Manager organization role can access the [Plan & Usage] menu.
For the Growth Plan, your organization’s current Airbridge plan and usage data can be found on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.
On the [Organization]>[Plan & Usage] page in the Airbridge dashboard, you can view the details of the current Airbridge plan in the [Current Plan] tab under the “Plan Details” section.
The following information is available for the Growth Plan.
The following information is available for the Core Plan.
For the Core Plan, you can check the monthly data point usage against the 500,000 included data points under [Free Usage] in [Plan Details]. The current usage, free allowance, and usage rate for each item are displayed with a progress bar.
The usage data is visualized in the chart and table below the “Plan Details” section in the [Current Plan] tab on the [Organization]> [Plan & Usage] page in the Airbridge dashboard.
Note
The data in the usage chart and table are not updated in real time. For accurate reporting, the usage data is updated after adjustments that may take up to 8 days. The updated data is applied to the dashboard at 3:00 PM (UTC) daily.
The contracted pricing unit, the MAU or Attributed Install, is used to measure your organization’s Airbridge usage. If your usage is measured using units other than MAU or Attributed Install, contact sales or the Help Center for inquiries about your Airbridge usage.
If your contract includes a data point limit, you will see under "Airbridge Usage" 2 tabs: 1 tab that shows your Airbridge usage based on the pricing unit, and 1 tab that shows your data point usage.
Click Total Usage to view the total Airbridge usage or click Usage by App to view the usage by app registered within your organization in Airbridge.
The monthly usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar will show the usage and any overages measured in the contracted pricing unit.
The monthly usage is shown in bars, while the cumulative usage data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured in the contracted pricing unit.
The monthly data point usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar shows the usage and any overages measured.
The monthly data point usage is shown in bars, while the cumulative data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured.
In the usage table, you can find the detailed usage data, including monthly usage, usage limit, and any overages. Clicking on the monthly period will show the monthly usage measured per app added to Airbridge. The overage data will appear in red.
Note
Only contracts that started after February 1, 2023, will be displayed in the [Usage History] tab.
The details of the contracts that started after February 1, 2023, and the usage history can be found in the [Usage History] tab on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.
The contract status is displayed as follows.
For “Current” and “Terminated” contracts, you can find the usage data measured by the contracted pricing unit when clicking on the contract period. The overages appear in red. For “Upcoming” contracts, you can only find the usage limit information.
Clicking Details of each contract will open a side panel that lists the contract details in full.
Feature | Growth Plan | Core Plan |
|---|---|---|
Tracking links | O | O |
Attribution | O | O |
Reporting | O | Partial |
Raw data export | O | X |
Ad channel integration | O | Partial |
Audience management | O | Partial |
Growth Plan | Core Plan | |
|---|---|---|
Pricing Bucket | Monthly or Yearly | Monthly |
Pricing Unit | MAU (App) or Attributed Install | Data Point |
Usage Limit | Negotiable during contract | $40/month subscription |
Data Point | Negotiable during contract | 500,000 included per month |
Plan Limit | Measured by pricing unit and data points | Monthly subscription with usage-based overage billing |
Attributed Install (App) | SKAN Dedup Install (App) | |
|---|---|---|
Ad Channel X | 700 | 100 |
Ad Channel Y | 200 | 0 |
Attributed Install (App) | SKAN Install (App) | |
|---|---|---|
Ad Channel X | 200 | 15 |
Ad Channel Y | 110 | 300 |
Pricing unit | Available data points per unit |
|---|---|
MAU | 100, 200, 300, 400, 500, 600 |
Attributed Install | 1,000, 2,000, 3,000, 4,000 |
Item | Description |
|---|---|
Pricing bucket | Monthly or yearly. The time period used to measure your usage. |
Pricing unit | MAU or Attributed Install. The unit used to measure your usage. |
Usage limit | The maximum amount of your pricing unit allowed per pricing bucket. |
Data points | The maximum number of app events you can collect. Calculated as: usage limit × data points per pricing unit. |
Billing unit | Price | Included |
|---|---|---|
Monthly subscription | $40 | 500,000 data points |
Additional data point | $0.0001 | — |
Field | Description |
|---|---|
Contract ID | Your contract ID (Example: ABR-PAYG-000000) |
Airbridge Plan | Core |
Status | Free trial, Subscription |
Trial start date | The date your free trial started |
Payment method | Your registered payment method, or '+ Add card' if not registered |
Item | Description | Example |
|---|---|---|
Contract ID | The contract ID is displayed next to “Plan Details,” as stated in the current Airbridge usage contract. | ABR-000000 |
Airbridge Plan | This is the Airbridge plan the organization is currently using. | · Growth Plan |
Support Plan | The contracted pricing unit is used to measure the Airbridge usage. This is the support plan the organization is currently using. | · MAU · Standard |
Pricing Bucket | The time unit used to measure the Airbridge usage is consulted with sales. | · Monthly |
Pricing Unit and Usage Limit | The contracted usage limit per month or year is consulted with sales. | · MAU 5M |
Data Point | The maximum number of app events allowed to be collected is consulted with sales. Data points = (Contracted data points per pricing unit) * (Contracted usage limit) | 10M |
Contract Period | The start and end date of the current contract. | Nov 24, 2024 - Nov 23, 2025 |
Contract Period Progress Bar | The progress bar displays how much of the contract period has passed (%). | 10% of the contract period has passed |
Name | Description | Example |
|---|---|---|
Contract ID | The ID of the current active contract. | ABR-PAYG-000000 |
Airbridge Plan | The type of Airbridge plan the organization is using. | Core |
Pricing Unit and Usage Limit | The unit used to measure usage and the maximum free usage provided to the organization. | Data Point 500K |
Status | The current status of the plan. | · Free trial |
Trial start date | The date the Core Plan free trial started. | Feb 2, 2026 |
Payment method | The registered payment method. If not registered, the '+ Add card' button is displayed. | Add card |
Name | Description | Example |
|---|---|---|
Data Point | The number of events collected against the monthly included data points. | 320,000/500K (64%) |
Contract Status | Description |
|---|---|
Current | Active contract. |
Upcoming | Contract yet to begin. Will start after the current contract. |
Terminated | Contract past its end date. |
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