Sending Audiences to Ad Channels

Create audiences first

Before you send audiences to ad channels, create the audience you want to send. For details, see the Create Audiences in Airbridge guide.

Airbridge sends audiences, updated once a day, to ad channels through connections. An audience that updates regularly can serve as the target for new ad campaigns.

Airbridge sends audiences to the following 14 ad channels.

• Meta Ads

• Google Ads

• TikTok for Business

• Naver

• Kakao

• Criteo

• RTB House

• Appier

• Remerge

• Cauly

• Persona.ly

• Daangn

• Adikteev

• Adison Offerwall

The estimated audience size tells you whether an audience is large enough before you send it. It is calculated by sampling 10% of the users that match the audience conditions, so the actual size may differ from the estimate. To recalculate the estimate, go to [Audience Manager] in the Airbridge dashboard, open the […] menu to the right of the audience, and select Recalculate.

The recommended audience size for each ad channel is as follows.

Attention

If the audience you send is smaller than the recommended size, it may not be delivered properly.

To send an audience to an ad channel, create a connection, add the connection to the audience, and configure the delivery settings.

1. In the Airbridge dashboard, go to [Audience]>[Audience Manager]>[Connection] and click Create a connection.

2. Select the ad channel to send to and authenticate it. For each channel's authentication method, see the relevant channel integration guide.

3. Go to the [Audience] tab and click Add connection in the [Audience Delivery] column.

4. Configure the following:

   • Platform: required for some ad channels. The selected platform determines which audience identifier is sent.

   • Audience name: the name shown in the ad channel. The default has an abr- prefix.

   • Audience identifier: the identifier sent to the ad channel. The advertising IDs GAID and IDFA are the defaults.

   • Delivery cycle: Airbridge updates and sends the audience daily at 1 AM KST (Korea Standard Time).

When is the audience sent?

Airbridge starts sending an audience as soon as you first add a connection to it, then sends the updated audience once a day. The time Airbridge sends an audience and the time the ad channel can use it may differ, because the ad channel further selects which users to target from the audience it receives.

Ad channels use one of two authentication methods to create a connection. The authentication method and the information to prepare for each channel are as follows.

Meta Ads, Google Ads, TikTok for Business, Kakao, Criteo, and Adikteev create a connection by signing in with an authorized account that has access to the ad account. The ad account is the business account run on the ad channel, and the authorized account is the individual account granted access to the ad account.

• Meta Ads: Sign in with the authorized account, click Continue, select Opt in to current business only, Airbridge, and Opt in to all current and future Pages, then click Save and Confirm. Select the ad account and click Create.

• Google Ads: Sign in with the authorized account, click Allow, then select the ad account and click Create. The authorized account's access level must be Standard or Admin.

• TikTok for Business: Sign in with the authorized account, click Confirm, then select the ad account and click Create.

• Kakao: Sign in with the authorized account, click Agree, then select the ad account and click Create.

• Criteo: Sign in with an authorized account that has Administrator permission, click Approve, then select the ad account and click Create.

• Adikteev: Enter your email and password and click Create, then select the ad account and click Create.

Note

For Kakao, it can take up to 6 hours after you create the connection for the audience to be created in Kakao Moment.

Naver, RTB House, Appier, Remerge, Cauly, Persona.ly, Daangn, and Adison Offerwall create a connection by entering connection credentials.

• Naver: Enter the Account ID and API Key. Find both values in the Naver GFA platform.

• RTB House: Enter the Account ID and API Key. Request both values from RTB House.

• Appier: Enter the API Key. Request the API Key from Appier.

• Remerge: Enter the Client Path, S3 Access Key ID, and S3 Secret Access Key.

• Cauly: Enter the Android dutCd and iOS dutCd.

• Persona.ly: Enter the Android API Key and iOS API Key. You can create a connection even if you enter credentials for only one operating system.

• Daangn: Enter the Account ID and API Key.

• Adison Offerwall: Enter the API Key.

Attention

For Remerge, send the Final Path that appears after you enter all credentials to your Remerge account manager.

For Cauly, one dutCd sends only one audience. To send multiple audiences, issue multiple dutCds.

Check the delivery status of each audience and connection through status messages. In the Airbridge dashboard, go to the [Audience] tab to check the status per connection for each audience, and the [Connection] tab to check the delivery status of each connection. For a status that needs action, see Resolve delivery issues.

The audience-level status messages are as follows.

The connection-level status messages are as follows.

The cause and resolution for each status message are as follows.

No users may match the audience conditions at the time of delivery. In the Airbridge dashboard, go to [Audience], check the estimated audience size, and change the audience conditions if it is 0. Because Airbridge sends audiences daily at 1 AM KST, setting the period to count only the current day may send only the users counted between midnight and 1 AM.

An error occurred with the authorized account or the connection credentials. In the Airbridge dashboard, go to [Connection]>[Action]>[Re-authenticate] to update the credentials.

• Meta Ads: In the Meta Ads dashboard, check that the audience that failed to send does not violate Meta Ads audience operation policy.

• Google Ads: In the Google Ads dashboard, go to [Admin]>[Access and security] and check that two-step verification is set up and the access level is Standard or Admin.

The ad channel cannot find valid audience information. In the Airbridge dashboard and the ad channel, delete the audience and the connection, then create them again to reconnect. If the audience name sent to Kakao or Criteo is duplicated, delete and recreate them the same way.

A required setting was not completed in the ad channel.

• Meta Ads: In Meta Ads Business Manager, accept the Customer List Custom Audiences terms.

• Naver: In the Naver GFA platform, go to [Tools]>[Audience Management]>[My Data Targets]>[Customer Files] and delete unnecessary customer files. You can register up to 30 customer files.

• Kakao: In Kakao Moment, delete unnecessary audiences and customer files. You can register up to 50 audiences and 50 customer files.

Fewer users were delivered to the ad channel than Airbridge sent. Open the […] menu in the connection's audience delivery list and click Send again to resend manually.

The audience was not sent due to an ad channel error or another error. Airbridge automatically resends it within 24 hours without any action from you. To resend immediately, open the […] menu in the connection's audience delivery list and click Send again.

• Google Ads: Check whether the audience can be used under Google Ads policy. If it cannot, contact Google Ads directly.

• TikTok for Business: After you send an audience, TikTok for Business can take up to 48 hours to finish updating it. Until then, the delivery status shows Send again in Airbridge.

When an audience fails to send, Airbridge sends a notification email. The email goes to the account that created or most recently authenticated the connection, the account that added the audience to the connection, and the app's Owner account.