Create audiences in Airbridge and export them as CSV files or send them to ad channels by adding connections.
Navigate to [Audience]>[Audience Manager] in the Airbridge dashboard. Only Owner and In-house Marketer users have access to the [Audience Manager] page.
Click + Create an audience in the [Audience] or [Request History] tab to start creating a new audience.
Audiences can be defined by event, event property, event frequency, and date range.
To define an audience, click + performed event or + didn’t perform event and select an event to sort out users who have or haven’t performed the event.
You can add conditions by event properties, event frequency, and date range. To select event properties, you must first click + had Property.
Note
Starting February 4, 2025, the Overview Dashboard, Actuals Report, Trend Report, Retention Report, Revenue Report, Active Users Report, and Audience Manager will only display events and metrics measurable using the collected data.
The following conditions are available.
As you define the audience, you can see the estimated audience size on the right. For more details on the conditions you can set, refer to the below.
Click + performed Event or + didn’t perform Event and select an event.
The following conditions are available.
Click +had Property and select the event property and the property conditions.
The following conditions are available. X is the event property, and Y is the property condition.
Select a condition and enter a number to filter users by event occurrence.
The following conditions are available.
Set the date range and enter a number to filter users by event timestamp.
The following conditions are available. The date range can’t exceed 175 days, including today.
An audience may consist of multiple user segments, each defined by a single event. In this case, you must also set a condition defining the relationship between the user segments.
The following conditions are available.
Note
Identifier types selected during audience creation are only used when the audience is requested to be exported as a CSV file. For sending audiences to ad channels, only GAID and IDFA are used regardless of the selection.
You can select identifier types for the defined audience.
Make sure you note the following.
Identifier types selected during audience creation are only used when the audience is requested to be exported as a CSV file. For sending audiences to ad channels, only GAID and IDFA are used regardless of the selection. For example, even if you selected User ID and IDFV as identifier types during audience creation, GAID and IDFA will be used when you add connections to send the audience to ad channels.
You can’t change the identifier types of a created audience.
When you export audiences as CSV files, you can view all selected identifier types of each user, if available. Each row shows one user's identifier types, and empty cells indicate unavailable identifier types.
For example, suppose you selected Airbridge Device ID, GAID, IDFV, User ID, and Hashed User ID as identifier types and the identifiers were exported as shown below. The first row's user has all identifier types, while each user from the second row to the last row has only some identifier types, with empty cells for unavailable identifier types.
Once you have finished defining the audience, click Next to set the saving option. You can select “Save audience” and enter an audience name to save the audience in Airbridge. By selecting “Export CSV,” the audience will be exported as a CSV file, which you can download from the [Request History] tab.
When you request to export a saved audience, Airbridge sorts out users based on the date of the export request.
Let’s say the date range for the audience is set to “during the last 31 days, not including today.” If the export is requested on Feb 1, the audience will include users who meet all the set conditions throughout the entire month of January.
To download an audience as a CSV file, you first need to request an export. The process may take longer if there is a larger number of users meeting the set conditions. Once the export is complete, you will receive a confirmation email at the address associated with your Airbridge account.
You can request the audience export using the following methods:
Navigate to [Audience]>[Audience Manager] and select the [Audience] tab. Find the audience you want to export from the list and click Export.
Navigate to [Audience]>[Audience Manager] and select the [Audience] tab. Find the audience you want to export from the list, click on it to open the side panel, and click Request export on the top right.
After you define a new audience, select “Export CSV” and click Request export.
Once you have received the confirmation email, navigate to the [Request History] tab. If the Status·Download column shows the CSV file size, click on it to download the file. If the column shows “Failed” or “Canceled,” it signifies that the request has been interrupted before the audience could be exported. If the export continues to fail, contact your Airbridge CSM.
The CSV files can be downloaded within 180 days after export. If the download link expires, request the audience export again.
In the [Audience] tab, you can find features essential for managing your saved audiences.
When you set a date range to define an audience, Airbridge assumes that each day starts at 12:00 AM. If you opt for “Include Today,” the date range is applied up to the time of export.
For instance, if you exported an audience at 6:00 PM on Jan 4, 2023, the date range is applied as shown in the table below.
In compliance with the updated Google EU user consent policy, audiences to be sent to Google Ads will only include end users meeting the following conditions:
The user is not based in a region where the Digital Markets Act applies
The user is based in the region where the Digital Markets Act applies, but gave consent to use their data for Google’s ad personalization and to send their data to Google for ad-related purposes
This explains why the actual audience size shown in the Google Ads dashboard may be smaller than the estimated audience size shown in the Airbridge dashboard.
Condition | Description |
|---|---|
performed or didn’t perform | Event |
where | Event property |
with | Event frequency |
when | Date range |
Condition | Description |
|---|---|
performed | The audience should include users who performed Event X. |
didn’t perform | The audience should include users who didn’t perform Event X. |
Condition | Application | Description |
|---|---|---|
is | X is Y | The audience should include users who performed the event of which the event property X is Y. |
is not | X is not Y | The audience should include users who performed the event of which the event property X is not Y. |
contains | X contains Y | The audience should include users who performed the event of which the event property X contains Y. |
does not contain | X does not contain Y | The audience should include users who performed the event of which the event property X does not contain Y. |
exists | X exists | The audience should include users who performed the event with the event property X. |
does not exist | X does not exist | The audience should include users who performed the event without the event property X. |
Condition | Application | Description |
|---|---|---|
equals | equals N time(s) | The audience should include users who performed the event N time(s). |
more than or equals | more than or equals N time(s) | The audience should include users who performed the event N time(s) or more than N time(s). |
more than | more than N time(s) | The audience should include users who performed the event more than N time(s). |
less than or equals | less than or equals N time(s) | The audience should include users who performed the event N time(s) or less than N time(s). |
less than | less than N time(s) | The audience should include users who performed the event less than N time(s). |
Condition | Application | Description |
|---|---|---|
during last | during last N day(s) | The audience should include users who performed the event during the last N day(s). |
between | between yyyy-mm-dd ~ yyyy-mm-dd | The audience should include users who performed the event during the set date range. |
since | since yyyy-mm-dd | The audience should include users who performed the event since the set date. |
Condition | Application | Description |
|---|---|---|
or | X or Y | The audience should include users who belong to either user segment X or user segment Y. |
and also | X and also Y | The audience should include users who belong to both user segments X and Y. |
and not also | X and not also Y | The audience should include users who belong to user segment X but not user segment Y. |
Identifier type | Description |
|---|---|
Airbridge Device ID | User identifier determined by Airbridge based on device. Ad channels can use it for optimizing targeted campaigns. Refer to this article for more details. |
GAID | Unique identifier provided by Android for each device. |
App Set ID | Identifier provided by Android for each developer account. The same identifier is provided for different apps if they were developed by the same developer. |
IDFA | Unique identifier provided by iOS for each device. Starting from iOS 14.5, users must consent to data collection in the ATT (App Tracking Transparency) prompt for this identifier to be provided. |
IDFV | Identifier provided by iOS for each developer account. The same identifier is provided for different apps if they were developed by the same developer. |
User ID | User identifier obtained from sign-up or sign-in data in your service. You can use it for CRM campaigns. |
Hashed User ID | SHA-256 encrypted User ID. You can use it when you need additional identifiers beyond the regular ones. |
Hashed User Email | SHA-256 encrypted email. You can use it when you need additional identifiers beyond the regular ones. |
Hashed User Phone | SHA-256 encrypted phone number. You can use it when you need additional identifiers beyond the regular ones. |
Airbridge Device ID | GAID | IDFV | User ID | Hashed User ID |
|---|---|---|---|---|
ADID 1 | GAID 1 | IDFV 1 | UID 1 | HUID 1 |
ADID 2 | GAID 2 | UID 2 | ||
ADID 3 | IDFV 2 | UID 3 | ||
ADID 4 | GAID 3 | UID 4 | ||
ADID 5 | IDFV 3 | HUID 2 |
Feature | Description |
|---|---|
Re-estimate | Click the […] icon and select Re-estimate to re-estimate the size of the audience. |
Duplicate | Click the […] icon and select Duplicate to duplicate the audience. |
Delete | Click the […] icon and select Delete to delete the audience. |
Change conditions | Click the audience to open the side panel and select the [Definition] tab to change the conditions defining the audience. |
Change audience name | Click the audience to open the side panel and select the [Audience Info] tab to change the audience name. |
Condition | Input Value | Date Range | Description |
|---|---|---|---|
during last | 3 days, not including today | 2023-01-01 00:00:00 ~ 2023-01-04 00:00:00 | The audience should include users who met the conditions from 1 to 3 days before Jan 4. |
during last | 3 days, including today | 2023-01-02 00:00:00 ~ 2023-01-04 18:00:00 | The audience should include users who met the conditions from 0 to 2 days before Jan 4. |
between | 2023-01-01 ~ 2023-01-02 | 2023-01-01 00:00:00 ~ 2023-01-03 00:00:00 | The audience should include users who met the conditions from Jan 1 to Jan 2. |
since | 2023-01-03 | 2023-01-03 00:00:00 ~ 2023-01-04 18:00:00 | The audience should include users who met the conditions from Jan 3 to 6:00 PM on Jan 4. |
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