SAN Integration - TikTok For Business
Airbridge supports the integration with TikTok For Business.
Note
Select "Sub-Publisher" as GroupBy or filter to view the performance of Pangle ads in the Airbridge reports.
Airbridge supports advanced SAN integration with TikTok For Business. With this integration, you can use the SAN API and Airbridge tracking links to measure your TikTok campaigns. Deferred deep links are also supported.
Using the SAN API: Collect data and measure campaign performance based on the users who agreed to provide user identifiers on the advertiser's and ad channel's apps.
Using Airbridge tracking links: Collect data and measure campaign performance based on the users who did not agree to provide user identifiers.
Set up GroupBy as Touchpoint Generation Type and the filter as Channel is TikTok to create a report view that shows the TikTok campaign data by how it has been collected and measured.
Follow the steps below to set up the integration between Airbridge and TikTok For Business.
If you have already created an app, you can skip this section and continue with the next step.
1. Sign in to your TikTok For Business account.
2. Navigate to [Tools]>[Events] and click Manage under “App Event.”
3. If you haven’t created an app, click Create New App. Select the OS and enter the app store URL of your app. When the URL is verified, the App Icon, App Name, and App ID will be displayed. Click Next when the displayed app information is correct.
If you have both iOS and Android apps, you need to register with the TikTok Ads Manager separately.
4. Select Airbridge as the Mobile Measurement Partner from the drop-down list. Insert the Airbridge tracking links you have created for TikTok For Business on the [Tracking Link]>[Link Creation] page in the Airbridge dashboard.
5. Click Confirm, and your app will be created. You will see the TikTok Ad ID and the in-app event list. To see all in-app events, select All App Events from the drop-down list. Click Done to complete the process and view the app info.
6. If you want to change the app store URL or the tracking links, click Edit. If you have an Android app and an iOS app, you have to create an app respectively for both apps.
The TikTok App ID is a unique ID generated in the TikTok Ads Manager. When you register your TikTok App ID with Airbridge and Airbridge sends a postback to TikTok For Business, your ownership of the app will be confirmed, and the “Verified” badge will appear next to the app name in your TikTok Ads Manager.
1. Navigate to [Tools]>[Events] and click Manage under “App Event.” Select your app from the app list.
2. Click Copy TikTok App ID. If you have both an Android app and an iOS app, you need to copy the TikTok App ID of both apps.
3. In the Airbridge dashboard, navigate to [Integrations]>[Ad Channel Integration] and select TikTok.
4. On the [Channel Integration] page, switch on the [Enable channel integration] toggle.
5. Paste the TikTok App IDs into the respective fields and click Submit. Click Add if you want to add more than 1 TikTok App ID for a single OS. Once the IDs are verified, Airbridge will be connected with the apps that are linked with the TikTok App ID added.
Configure the postback settings in the [Channel Integration] tab to send Airbridge events to TikTok For Business. The Airbridge events sent to TikTok Ads Manager are reported as TikTok events in the TikTok Ads Manager as per mapping configured in the TikTok event mapping list. Through postbacks, you can enrich your data in TikTok Ads Manager and drive insights to optimize your campaigns and create new target audiences.
When switching on the In-app Postback toggle on the [Channel Integration] page, the event mapping table between Airbridge and TikTok event will appear. Click Edit to add, modify, or delete events.
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. Some of such TikTok events can be used for app event optimization.
The following table shows the preset event mapping table between Airbridge events and TikTok events and whether the TikTok event is used for app event optimization (AEO).
Airbridge Event | TikTok Event | Used for AEO |
|---|---|---|
Achieve Level (App) | achieve_level | O |
Ad Impression (App) | inapp_ad_impr | |
Add Payment Info (App) | add_payment_info | O |
Add To Cart (App) | add_to_cart | O |
Add To Wishlist (App) | add_to_wishlist | |
Open (App) | launch_app | |
Order Complete (App) | purchase | O |
Product View (App) | view_content | O |
Rate (App) | rate | |
Search Results (App) | search | O |
Sign-in (App) | login | O |
Sign-up (App) | registration | O |
Spend Credits (App) | spend+credits | |
Start Trial (App) | start_trial | O |
Subscribe (App) | subscribe | O |
Unlock Achievement (App) | unlock_achievement |
The following table shows the TikTok events not mapped with Airbridge events and whether the event is used for app event optimization (AEO).
TikTok event | Used for AEO |
|---|---|
create_group | |
join_group | O |
loan_approval | |
loan_application | O |
loan_disbursal | |
generate_lead | |
inapp_ad_click | |
create_role | |
checkout | O |
complete_tutorial | O |
Click Edit to change the event mapping configuration. Click Add event to select an Airbridge event regardless of the "Preset" badge. You can replace the existing events with other events by clicking on the events or delete an event pair by clicking the [delete] icon.
When replacing the TikTok event that is automatically mapped with an Airbridge event with the [Preset] tag, the [Preset] tag changes to the [Preset Off] tag. By clicking Preset, the event mapping is reset, and the [Preset] tag appears again.
When editing event mapping
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. We advise you not to change the preset mapping.
More than 2 Airbridge events can be mapped with 1 TikTok event. For example, when the event mapping table is configured as shown in the image below, the 3 Airbridge events are recorded as the achieve level event in TikTok.
The postback settings in the [Postback] tab is the same as the postback settings in the [Channel Integration] tab. The postbacks are used for Advanced SAN integration of TikTok For Business.
Select the [Attribution Rules] tab to configure the attribution rules, including the lookback window and attribution window. Click Go to edit page to edit the settings.
Refer to this article to learn about the attribution window in Airbridge.
If you want to run retargeting campaigns on TikTok Ads Manager and measure the campaign performance with Airbridge, contact your TikTok For Business Manager and Airbridge CSM.
To measure your TikTok campaigns through SKAN, first, you need to set up the SKAN conversion value and then map the TikTok events to the Airbridge events that were used to configure the conversion values. If you skip the event mapping, the SKAN data won't be available in TikTok Ads Manager.
For SKAN event mapping, Airbridge uses the event mapping table in the In-app Event Postback section on the [Ad Channel Integration]>[TikTok For Business]>[Channel Integration] page. Therefore, map the TikTok events to the Airbridge events that were used to configure the conversion values. If the SKAN conversion values are set up using the Airbridge events already mapped to TikTok events, no additional actions are required.
If you use an Airbridge event that is not in the event mapping table to configure the SKAN conversion values, the Airbridge event will appear in the event mapping table, like in the image below. In such as case, click Edit and select a TikTok event to map with the Airbridge event.
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