Note

Register all deep link information to ensure users are reliably sent to the intended app pages in various situations. Airbridge supports URL scheme deep links, App Links, and Universal Links, automatically selecting the most appropriate method based on the operating system, browser, app installation status, and more, when the app opens.

Register the following deep link information in [Tracking Link]>[Deep Links] for Android deep linking.

Attention

Make sure that you have correctly entered [Android Package Name] and [sha256_cert_fingerprints] of the app where you want deep linking to work, instead of information from another app.

Note

Register all deep link information to ensure users are reliably sent to the intended app pages in various situations. Airbridge supports URL scheme deep links, App Links, and Universal Links, automatically selecting the most appropriate method based on the operating system, browser, app installation status, and more, when the app opens.

Register the following deep link information in [Tracking Link]>[Deep Links] for iOS deep linking.

Deferred deep linking works for 1 hour after users click ads or content with tracking links. This means users without the app must install and open it within 1 hour for deferred deep linking to work. See the scenario below.

• 9 AM: A user without the app clicks an ad with a tracking link.

• Before 10 AM: When the user installs and opens the app for the first time, they are sent to the specific app page set as the deep link destination.

• After 10 AM: The deferred deep linking time limit has expired. When the user installs and opens the app for the first time, they are sent to the app’s default page, such as the home page.

1. Go to [Tracking Link]>[Link Generation]>[Redirection], and select App (Deep Link) as [Destination].

2. In [Deep Link], enter a deep link that contains Airbridge macros ({ }) at the desired positions. For example, if the deep link is differentiated by product ID, you can enter the deep link as shown in the image below. You can add Airbridge macros to deep links in several ways:

• appscheme://path?product={product_id}

• appscheme://path/{product_id}

Attention

• You can enter only URL scheme deep links in [Deep Link]. Enter a specific app page URL that starts with the URL scheme you’ve registered in Airbridge.

• You must encode any characters other than letters, numbers, and the special characters = ? & #

3. Click Create tracking link on the right to create a tracking link applied with the deep link you just entered. If you created a custom channel tracking link, you need to manually add parameters containing Airbridge macros to the short link. For example, if you added product={product_id} in the deep link, copy and paste the short link into a text editor, then manually add ?product={product_id} at the end of the short link.

4. Provide your tracking links to ad channels or developers, and ask them to enable dynamic filling of Airbridge macro values. If the link is an integrated channel tracking link, send it to the ad channel contact. If it’s a custom channel tracking link, send it to your developers. For integrated channel tracking links, you may also need to share information on the values to be filled into the macros with your contact, or enter that information directly in the ad channel’s dashboard during campaign setup.

Values filled into Airbridge macros ({ }) in tracking links are delivered to the deep link through the following process.

1. Add Airbridge macros to the deep link entered as the tracking link’s destination when creating the tracking link.

• Deep link example

  appscheme://path?{airbridge_macro}

2. Below is an example tracking link with the above deep link applied. You can see the tracking link contains the Airbridge macro from the deep link.

• Tracking link example

  https://abr.ge/@app_name/channel_name?[...]&airbridge_macro={airbridge_macro}

3. When users click ads or content, Airbridge macros in the tracking link are filled with values. These values are then delivered to the corresponding Airbridge macros in the deep link, completing the deep link address that gets delivered to the app.

• Tracking link when ad for Product 1234 is clicked

  https://abr.ge/@app_name/channel_name?[...]&airbridge_macro=1234&[...]

• Deep link address delivered to the app when ad for Product 1234 is clicked

  appscheme://path?airbridge_macro=1234

• Tracking link when ad for Product 5678 is clicked https://abr.ge/@app_name/channel_name?[...]&airbridge_macro=5678&[...]

• Deep link address delivered to the app when ad for Product 5678 is clicked

  appscheme://path?airbridge_macro=5678

4. The app sends users to the specific app page that corresponds to the above deep link.