By configuring deep linking features to Airbridge tracking links, you can send users to specific in-app locations. Continue reading to learn about the essential functions of deep links and the deep link types supported by Airbridge.
Deep links send users to specific in-app locations when the user has already installed the app. Users who don't have installed the app at the time of the ad click are sent to the app store page. Once this user installs the app and launches the app for the first time, the user sees the app home.
Deferred deep links also send users to specific in-app locations when the user has already installed the app. Users who don't have the app installed on their devices at the time of the ad click are sent to the app store page first. Once this user installs the app and launches the app for the first time, the user is sent to the specific in-app location.
Here are user journey samples to help your understanding.
The table below lists the user journeys of users who click on Airbridge tracking links.
Airbridge Tracking Link |
When the user didn't install the app at the time of ad click |
When the user has already installed the app at the time of ad click |
|---|---|---|
Deep linking configured | 1. The user clicks the ad. 2. The user is redirected to the app store page. 3. The user installs the app. 4. The user lands on the app home. | 1. The user clicks the ad. 2. The app is launched. 3. The user lands on the app home. |
Deferred deep linking configured | 1. The user clicks the ad. 2. The user is redirected to the app store page. 3. The user installs the app. 4. The user lands on the intended app location. | 1. The user clicks the ad. 2. The app is launched. 3. The user lands on the intended app location. |
Airbridge supports the following types of deep links.
Type |
Platform |
Description |
Basic Structure |
|---|---|---|---|
App Link | Android | Deep link for Android supported by Google. |
|
Universal Link | iOS | Deep link for iOS supported by Apple. |
|
URI Scheme | Android iOS | Deep link using the app's URI scheme. Different apps may use the same scheme. On Android apps, the user is asked which app to launch, but on iOS apps, the user is not given the option. |
|
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