Airbridge supports integration with Adikteev. With the integration, you can track and measure the performance of your Adikteev campaigns in Airbridge.
Navigate to [Integrations]>[Ad Channel Integration] and select Adikteev. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Adikteev campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Attention
Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Adikteev campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to the article below.
Follow the steps below to enable cost integration with Adikteev.
Note
Request the cost integration setup to your Airbridge CSM. If you don’t have a designated CSM, contact the Airbridge Help Center.
To enable cost integration, request an Adikteev account directly from Adikteev to obtain the credentials needed for integration. Username refers to the email address used to create the account.
Username
Password
Follow the steps below to enter your Adikteev account credentials in the Airbridge dashboard.
In the Airbridge dashboard, go to [Integration]>[Ad Channel Integration] and select Adikteev.
Open the [Cost Integration] tab, toggle on [Adikteev Cost Integration], and click Add account.
Enter your Username and Password into the corresponding fields, then click Integrate.
The integrated Adikteev account will appear in the Airbridge dashboard. For up to 4 hours, the account status will show as “Pending”. Once cost data starts syncing to Airbridge, the status will change to “Success”.
Refer to the following instructions to edit or delete your integration details.
Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.
Any data collected before the pause remains available in Airbridge reports.
Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account.
To re-integrate the account after deletion, set up the integration from the beginning.
After registering the credentials, you can check if integration is successfully enabled. Even when the account is successfully added, the status may remain “Pending” until Airbridge actually receives the first data.
For more details on the integration status and data import schedule, refer to the below information.
Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.
The cost data received from Adikteev can be viewed in Airbridge reports using the metrics and GroupBys below.
Difference between Clicks and Clicks (Channel)
Both Clicks and Clicks (Channel) show click count, but the data source differs:
Clicks: Collected through Airbridge tracking links
Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.
Manage the access permissions of the agencies and have control over which agency has access to your campaign data.
Status | Description |
|---|---|
Waiting | Integration set up successfully. Pending data import. This may take up to 4 hours. |
Success | Import complete. New data received from the ad channel. The [Last Updated] timestamp reflects the latest import. |
No new data | Import complete, but no new data was available from the ad channel. Check again at the next import. |
Failed | Import failed. Possible causes: · The ad channel API is not responding. · The ad account details are incorrect. · The ad channel permissions are not configured correctly. |
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks provided by the ad channel |
Impressions (Channel) | The number of impressions provided by the ad channel |
Cost (Channel) | The ad spend provided by the ad channel |
Name | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Ad Creative | The name of the ad creative of the winning touchpoint |
Ad Creative ID | The unique ID assigned to the ad creative of the winning touchpoint |
Currency | The 3-digit currency code of the ad spend data |
Name | Description |
|---|---|
Country | The country code of the device |
OS Name | The operating system of the device |
Name | Description |
|---|---|
Event Date | The date the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred |
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