Campaign Tracking via Install Referrer - Meta Ads

Note

Your Meta ads performance data is available as "facebook.business" channel data in Airbridge.

The Google Play Install Referrer and the Meta install referrer provide you with a more complete picture of your Meta Android Campaign performance.

About Install Referrer Data

Attention

The Airbridge Android SDK must be installed in your app in advance to use the Google Play Install Referrer and the Meta install referrer.

To collect the meta install referrer data, the Airbridge Android SDK must be properly configured by your developer before entering the decryption key.

Airbridge will read the install referrer data using the Install Referrer Decryption Key. There will be no duplicate data between the Meta install referrer and Google Play Install Referrer.

  • Meta install referrer: Meta's Android-specific measurement solution designed to help attribute views and clicks to the correlating app download

  • Google Play Install Referrer: Google Play's measurement solution designed to help attribute clicks to the correlating app download from Google Play

How to find the Decryption Key

1. Sign in to your Meta for Developers account, navigate to [My App], and select your app.

2. Navigate to [Basic]>[Settings] and scroll down to the Android section. Copy the Install Referrer Decryption Key. If you don't see the Android section, click Add Platform and select Google Play.

How to provide the Decryption Key to Airbridge

To use the Google Play Install Referrer and the Meta install referrer, provide the Install Referrer Decryption Key to Airbridge by following this article.

Campaign data available via Install Referrer

How to View the Install Referrer Data in Airbridge

Meta install referrer data

Google Play Install Referrer data

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