Airbridge supports 'Click Attribution' and 'View-through Attribution' for TikTok For Business. Please follow the below instruction to set up both Click and View-through attributions in Airbridge Dashboard and TikTok Ads Manager. 

 

Airbridge Dashboard Setup

  1. Search and select 'TikTok' from [ Tracking Link > Create Tracking Link > Integrated Channels ].
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  2. Click [ Create Link ] without modifying any preset macro values in Campaign Optimization Parameters. 
    * The preset macros are defined by Airbridge and TikTok for Business in advance. These are to check the attribution result with the same value on the Airbridge dashboard by receiving the values entered when creating ad campaign in TikTok Ads Manager. While it is possible to modify the macros in Airbridge Dashboard, we recommend not editing these present macros should you wish to receive them from TikTok Ads Manager.

  3. You do not require to set up a redirection path for TikTok for Business in the Airbridge Dashboard as it will be handled by TikTok directly. 

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  4. Once you create both Click and View tracking links, copy and paste them in TikTok Ads Manager following the below instruction.

 

TikTok Ads Manager Setup

  1. Log in to TikTok Ads Manager.
  2. In the top menu, go to [ Asset > Event ]  and click 'Manage'. 

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  3. Click 'Create New App' mceclip1.png

  4. Enter your app's Download URL per OS (App Store / Google Play URL) and click 'Next'.mceclip4.png

  5. [Tracking Settings] Select 'Airbridge' from the Mobile Measurement Partner list. Place Click and View(Impression) tracking link copied from Airbridge Dashboard into the 'Click Tracking URL' and 'Default Impression Tracking URL' respectively. Then click 'Confirm'.
    * TikTok highly recommends using view-through attribution, which will help improve your ad performance.

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  6. [App Event Settings] You can find a list of TikTok's standard events based on the App information entered in the 'Download URL Settings'. Once you confirm with the list of events, click 'Done' to complete the setting. These events will be tracked by Airbridge and then sent to TikTok via Postback(S2S). Please feel free to reach out to your designated CSM or Platform Team for any questions about Postback.blobid0.png

 

Setting up TikTok for Business Integration

How to Register a TikTok App ID

The TikTok App ID(TTAID) is a unique code that's generated in TikTok Ads Manager. You can register TTAID into Airbridge Dashboard in order to receive the verification of your app and unlock TikTok advertising features. Please refer to the below instruction to register TTAID.

Instruction

  1. Go to TikTok Ads Manager > Event Manager to generate and copy the TikTok App ID.
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  2. Paste the TikTok App ID into the Airbridge Dashboard [ Integrated Ad Channels > TikTok > Postback Setting > Integration Info ]. TikTok App ID is unique per OS.
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  3. Once an event is sent to TikTok via Postback with TikTok App ID, you should see the Verified label appears on your app page in TikTok Events Manager.

 

Product benefits of TikTok App ID

TikTok App ID will ensure that advertisers have control over their data while also giving access to additional products including:

  • Ability to use non-attributed events for DMP / Audiences without having to get whitelisted (including retargeting). This will result in more options for audience lists and increased optimization signals to improve performance.
  • Get early access from your TikTok sales rep for the following app ad products:
    • App Event Optimization
    • Value Optimization
    • Retargeting
  • See statistics of non-attributed events in Events Manager
  • For some advertisers, verification via TikTok App ID will be required before you can make iOS 14 dedicated campaigns. If you fall into this bucket, you will see an in-product notification guiding you through the process in TikTok Ads Manager.

 

TikTok Postback Settings

Please refer to the below guide in order to set up postbacks for TikTok.

 

Postback-supported Event List for TikTok for Business

You can find the events in the table below in which Airbridge supports postback for TikTok for Business. Each event name in the Postback URLs will be replaced and forwarded in numerical ID value defined in advance by TikTok.

Airbridge Event Name

Tiktok Event Name

TikTok Event Mapping Value

Install (App) Install 0
Open (App) Launch App 129
Deeplink Open (App) Launch App 129
Order Complete (App) Purchase 2
Add To Cart (App) Add to Cart 22
Product View (App) View Content 29
Search Results (App) Search 140
Sign-in (App) Login 114
Sign-up (App) Registration 1
Add Payment Info (App) Add Payment Info 127
Add to Wishlist (App) Add to Wishlist 128
Start Trial (App) Start Trial 142
Subscribe (App) Subscribe 143
Unlock Achievement (App) Unlock Achievement 144
Complete Tutorial (App) Complete Tutorial 131
Achieve Level (App) Achieve Level 40
Rate (App) Rate 138
Spend Credits (App) Spend Credits 141

 

How to Create Ad Campaigns for TikTok

  1. Log in to TikTok Ads Manager and click 'Create' in the [Campaign] page.
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  2. Select Advertising Object and then set up the rest of Ad Group, Ad, and etc to create the campaign. Please refer to the TikTok For Business Help Center for further instruction. 

 

TikTok App Event Optimization (AEO)

App Event Optimization(AEO) is a tool that helps advertisers more efficiently acquire high-value users who have a greater chance of conducting specific in-app events. You may want to use "All Postback” setting inside the Airbridge dashboard to maximize event volume.

 

AEO Category and Unlock condition

Shallow Funnel Event: These events are shallow and the volume of potential users is relatively large, which is easier to obtain more of these events. For example, 'login', 'register', 'Add to Cart', etc falls into this category.

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  • Under any account, you must have accumulated at least 50 corresponding events within the past 30 days in your app.
    • Please note that even after it has been unlocked, this feature can be locked again if you fall below the threshold.

Deep Funnel Event: These events are expected to have a smaller volume of potential users and more difficult to acquire such as 'Purchase' event.Untitled__1_.png

  • Under any account, accumulate at least 50 corresponding deep events within the past 7 days in your app.
    • Please note that even after it has been unlocked, this feature can be locked again if you fall below the threshold.
  • Advertisers are required to set up event postback for TikTok Ads Manager before accumulating event conversions in order to unlock the respective features.

Please read on for detailed setup guidelines for AEO.

 

Cost Integration

Connect your TikTok account to view and measure cost, click, and impression data from TikTok within the Airbridge dashboard.

Once successfully connected, the below data is available at the campaign and ad group level.

  • Metric
    • Impressions (Channel)
    • Clicks (Channel)
    • Cost (Channel)
  • Groupby
    • Event Datetime fields
      • Event Date, Event Year, Event Month, Event Week, Event Day of the month, Event Day of the week, Event Hour
    • Campaign Parameters
      • Channel, Campaign, Ad Group, Ad creative, Campaign ID, Ad Group ID, Ad creative ID, Ad Account ID

 

How to Setup

1. Go to [ Integrated Ad Channels > TikTok > Cost Integration ] and turn on the toggle. Then, click 'Login with TikTok'_en__Tiktok_Cost_dashboard.png

2. When prompted, log in with your active account and grant reporting permission to Airbridge
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_Tiktok_Cost_permissions.png

3. Select the ad account you'd like to connect to and click 'Complete'  
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4. After the setup, Airbridge shows the status of cost integration, and the last time Airbridge synced to pull matching cost data.
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💡 Tip! When you change settings on the dashboard, the update date and the account information will be displayed respectively. You can also click the arrow icon to quickly jump to the Activity History page filtered by TikTok' to see more details.

⚠️ Please be noted that the currently linked TikTok campaign groups are not displayed in the accessible campaign group list.

 

Stopping TikTok Cost Integration

  • Turning off 'TikTok Cost Integration' toggle will stop pulling TikTok cost data from all linked campaign groups. You may re-activate the toggle without an additional login.
  • The previously linked campaign groups will remain deactivated until it gets deleted.
  • Once the toggle is turned off, Airbridge stops getting the cost immediately. Stopping the sync does not have any impact on historical data. 

 

Deleting the TikTok Account Connection 

To delete the linked campaign groups, click [Action > more_horiz_black_24dp.svgicon > Delete] on the right side of the table. 

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Adding an additional campaign groups

You can add another TikTok campaign group for the same app by clicking 'Login with TikTok' button. The rest of the process is the same as the above.

 

 

Note

Cost Data Update Cycle

  • Data sync is not real-time supported but syncs every 4 hours(12AM, 4AM, 8PM, 12PM, 4PM, & 8PM). This may cause data discrepancies between the Apple Search Ads dashboard and the Airbridge dashboard. 
  • Airbridge pulls the cost data 7 days retroactively including today's date

 

Cost Data Sync Status

  • Waiting: New campaign group is added and is now waiting for the cost data to be updated. Cost data updates every 4 hours(12AM, 4AM, 8AM, 12PM, 4PM, and 8PM).
  • Active: The integration is up and running. The last time Airbridge successfully updated cost data is displayed.
  • Error: Cost data can't be updated if one of the following happens.
    • Invalid Credential: Login error. Login info changes such as password changes may cause this type of error. To resolve this issue, delete the account and re-register it again.
    • TikTok API is not responding: In the latest update, TikTok API is not responding to Airbridge.
  • Warning: API returned with no matching data due to no active campaigns in the last 7 days.  
  • Expired: Cost data will not be updated if one of the following happens.
    • TikTok Token is expired.
    • The user deletes access to the Airbridge dashboard app within TikTok.
    • The linked campaign group is deactivated.

 

Cost Data in Reports

To view your TikTok cost data, add the below metrics in the Actuals report.

  • Touchpoint
    • Impressions (Channel)
    • Clicks (Channel)
  • Cost
    • Cost (Channel)

      https://help.airbridge.io/hc/article_attachments/4407497457689/mceclip0.png

💡  'Impressions' and 'Clicks' metrics are touchpoint data collected via Airbridge tracking link, and 'Impressions(Channel)' and 'Clicks(Channel)' metrics are touchpoint data directly received from ad-network(TikTok).

 

Limitations

Please be aware of the below limitations when viewing TikTok Cost data. 

  • Cost Data Discrepancy 
    • TikTok cost data updates every four hours, and indexing takes a couple of days for the cost and campaign parameters which may cause discrepancies compared with the data on the TikTok dashboard. 
    • TikTok cost data may be changed over time. In other words, for instance, the cost data of Sep 8, 2021, which you viewed on Sep 9, 2021, may differ from when you viewed it on Sep 10, 2021. Airbridge pulls the most recent data.
  • Changing Campaign Parameters
    • Airbridge highly recommends you NOT to modify 'Campaign', 'Adgroup', and 'Ad'. 
    • It may cause an issue with the conversion data mapping if you change those names after integrating cost data.
  • Currency
    • It is recommended to set the same currency for TikTok and Airbridge.
    • The Cost (Channel) metric shows the currency you set for TikTok.
  • Available GroupBy for Cost Data
    • Cost data is available with Campaign and Adgroup groupby only. Please refer to the below examples.
      • Cost(Channel) data is available with the Campaign ID
        TT_cost.png
      • Cost(Channel) data is not available with Event Category
        TT_cost2.png

 

Data Sharing Policy

  • User-level data is purged after 6 months of original attribution. After 6 months, users attributed to TikTok are recorded as "Unattributed" in the Raw data export in Airbridge. Aggregated Reports have no restrictions.
  • As of July 1st, 2022, in accordance with TikTok's guidline's for Mobile Measurement Partners(MMPs), post-view impression data will be restricted and view-through attribution (VTA) device IDs will only be shared at the network level. Daily aggregated VTA data in the aggregated reports are available.

 

Please don't hesitate to contact your CSM or Platform Team should you have any questions in setting up or managing TikTok for Business ad.

 

TikTok for Business Ad