Creating a New GroupBy

With Airbridge, you can create your own custom GroupBys to monitor the health and performance of your service.

Note

New GroupBys cannot be created on the Airbridge dashboard. Contact your CSM if you want to create new GroupBys.

 

 

Custom GroupBy

Note

This feature is available across all apps registered within the organization.

You can define a new custom GroupBy and use it to group the data in the Overview Dashboard, Actuals Report, and Trend Report according to your needs. The custom GroupBys are visible in the CSV files that can be downloaded when exporting Airbridge reports and in the Google Spreadsheet file shared through Sharelinks.

The custom GroupBys can also be configured as filters in the Overview Dashboard, Actuals Report, and Trend Report. You can find them in the filter list. Not that the custom GroupBys are not supported in the raw data files.

 

Defining a Custom GroupBy

The following items must be defined to create a custom GroupBy.

  • Custom GroupBy name

  • New groups of the custom GroupBy

Refer to the table below for the detailed conditions that apply to defining a new group of the custom GroupBy.

 

Use Cases

Refer to the following use cases to understand how to create and use custom GroupBys.

You can create a custom GroupBy to visualize the SAN campaign and non-SAN campaign performance results in the Airbridge reports easily. The GroupBy name and groups could be defined as follows.

  • Custom GroupBy name: Self-Attribution

  • Newly defined groups: SAN, non-SAN

You can define a new group using existing groups. Define the group SAN to include SAN channels such as Meta ads, Google Ads, TikTok For Business, etc. Define the group non-SAN to include all other remaining channels.

Now you can use the GroupBy Self-Attribution in your Actuals Report to view the data grouped by SAN and non-SAN groups. The SAN column will show the sum data of all SAN channels.

You can create a custom GroupBy to visualize specific campaign data in the Airbridge reports by using special characters. The GroupBy name and groups could be defined as follows.

  • Custom GroupBy name: AdSeries

  • Newly defined groups: ad1, ad2, OtherAds (total 3 groups)

  • Condition: Second part of the string with - as divider

Following the above configurations, data of the campaign campaign-ad1-winter is defined as group ad1. If the campaign name is campaignAd1winter, it will be defined as group OtherAds.

You can create a custom GroupBy using keywords to visualize specific campaign data in the Airbridge reports. The GroupBy name and groups could be defined as follows.

  • Custom GroupBy name: Airbridge Group

  • Newly defined groups: season1, season2, others (total 3 groups)

  • Condition: winter (priority 1), fall (priority 2)

Following the above configurations, data of the campaigns whose campaign names include winter are grouped as group winter, and data of the campaigns whose campaign names include fall are grouped as group fall. Data of the campaigns whose campaign names don’t include both winter and fall all are grouped as group others.

The campaign campaign-ad1-winter-fall, which includes both winter and fall in its name, is defined as group winter following the priority rule. If the campaign name is campaign-ad1-spring, it will be defined as group OtherAds because none of the keywords are present in the campaign name.