Creating an Active Users Report - Airbridge Help Center

The Active Users Report allows you to monitor the DAU, WAU, MAU, and also other revenue related indicators such as Paying Users, ARPU, ARPPU in a chart and table.

Active Users in Airbridge

Airbridge determines an active user as a unique user that performed one or more app or web event within the set date range. A unique user is a user that is identified to be unique by the identifier Airbridge uses for attribution.

Unique UsersThe number of unique users is different from the number of events. Even though an event occurred 10 times during the set date range, the number of unique users is counted as 1 if all 10 events were performed by a single user. For more details on the identifiers used for determining unique users by reports, refer to this article.

From the Calculated by selector, you can set the identifier you want to use for determining unique users for aggregating active users.

Configuring a Report View

The configuration box offers options for configuring the granularity, date range, metrics, GroupBy, and filter to create a customized report view that suits your needs.

Granularity and date range

Configure the granularity and date range to create a report view.

Granularity

The Active Users Report shows data by the set granularity. The granularity options include Daily, Weekly, and Monthly.

Daily: 24 hours based on the configured Airbridge App timezone
Weekly: Maximum 7 days based on the set start of week
Monthly: Maximum 1 month

Data display by granularity

Let’s say the date range was set as follows.

Date range: From January 30 (Fri) to February 10 (Tue)

The data will be displayed in different ranges in the dashboard depending on the set granularity. Refer to the table below.

Granularity	Range	No. of ranges in the dashboard
Daily	Daily data from 1/30 (Fri) to 2/10 (Tue)	12 ranges, from Day 0 to Day 11
Weekly (Start of the week: Monday)	- From 1/30 (Fri) to 2/1(Sun) - From 2/2(Mon) to 2/8(Sun) - From 2/9 (Mon) to 2/10 (Tue)	3 ranges, from Week 0 to Week 2
Weekly (Start of the week: Friday)	- From 1/30 (Fri) to 2/5 (Thu) - From 2/6 (Fri) to 2/10 (Tue)	2 ranges, from Week 0 to Week 1
Monthly	- From 1/30 to 1/31 (January) - From 2/1 to 2/10 (February)	2 ranges, from Month 0 ~ Month 1

Data display examples for Weekly and Monthly view

Refer to the examples below to understand how data is displayed when selecting Weekly or Monthly for granularity.

Weekly

Let’s say the report settings have been configured as follows.

Granularity: Weekly
Start of the week: Monday
Date range: From 2024-07-02 (Tue) to 2024-07-11 (Thu)

The first range is from 2024-07-02 (Tue) to 2024-07-07 (Sun), which are 6 days. The second range is from 2024-07-08 (Mon) to 2024-07-11 (Thu), which are 4 days.

Monthly

Granularity: Monthly
Date range: From 2024-06-27 (Thu) to 2024-07-09 (Tue)

The first range is displayed as June, which is from 2024-06-27 (Thu) to 2024-06-30 (Sun). The second range is displayed as July, which ais from 2024-07-01 (Mon) to 2024-07-09 (Tue).

Available metrics differ depending on the granularity settings

Depending on the granularity settings, you can select the DAU, WAU, or MAU as a metric. For example, when setting the granularity to Monthly, you can select the MAU as a metric to create a report view.

Date range

Set the date range to create a report view that shows the metric data of the user who performed any event within a specific time period. Up to 175 days can be selected, including today. Depending on the set granularity, the maximum date range you can configure differs.

Daily: Select up to 31 days.
Weekly: Select up to 12 weeks.
Monthly: Select up to 3 months.

For more details about the date range settings, refer to the information below.

Date range settings

The date range can be set using the following conditions.

Condition	Date Range
Between	From start date to end date
Since	From start date to today
Last	Last n days/weeks/months until yesterday

When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.

Metrics and Calculated by

The following metrics are available in the Active Users Report. Both app and web metrics can be visualized in the report at the same time.

Metrics available in the Active Users Report

Both app and web metrics are available in the Active Users Report. App metrics are suffixed with (App) and web metrics are suffixed with (Web).The DAU, WAU, and MAU are available as a metric depending on the selected granularity. For example, if the granularity is set to Daily, DAU is available as a metric. If the granularity is set to Monthly, MAU is available as a metric.

Metrics	Description
DAU, WAU, MAU	Number of unique users who performed at least 1 event during the set date range. Only 1 available depending on the set granularity.
Paying Users	Number of users who performed revenue-related events (Order Cimplete, Subscribe, Ad Impression, Ad Click)
Revenue	Sum of the revenue generated by revenue-related events (Order Cimplete, Subscribe, Ad Impression, Ad Click)
ARPU	Average Revenue per Active User
ARPPU	Average Revenue per Paying User

Users that are not aggregated as Active UsersThe following users are not aggregated as Active Users, and are not included in the DAU, WAU, and MAU metric data.

Users who didn’t launch the app
Users who deleted the app

For example, when the granularity is set to Daily, the user who launched your app on January 1 is aggregated as an Active User and is included in the DAU. If this user does not launch the app on the next day and deletes the app, the user won’t be included in the DAU of January 2.

The Calculated by selector allows you to use different identifiers for determining unique web users. The query result may vary depending on the selected identifier.

Identifier used to aggregate unique app users

Airbridge Device ID (User Count) is used to determine unique app users. Airbridge Device ID (User Count) is the most suitable of GAID and App Set ID on Android, or IDFA and IDFV on iOS. When none is available, Airbridge uses a randomly generated ID.

Identifier used to aggregate unique web users

Cookie IDs or user IDs are used to determine unque users who performed web events. Cookie ID is a type of device IDs.

Cookie ID: Airbridge aggregates all users who entered the service regardless of whether the user logged in to your service or not
User ID: Airbridge aggregates unique users based on the login information of your service. The user.externalUserIDattribute must be set in the Airbridge Web SDK to send User IDs to Airbridge. For more details, refer to the developer guide.

AttentionThe Revenue (Web) data aggregated based on the unique users determined by User IDs in the Active Users Report may be different from the Revenue (Web) data in the Actuals Report and Trend Report. This is because the Active Users Report does not aggregate the revenue generated by users who are not identifiable by User IDs.

GroupBy and filter

AttentionThe GroupBy and filter settings apply to the charts and table as follows.

GroupBy settings: Applies to the table only
Filter settings: Applies to both the charts and table

GroupBys are used to split the metric data into groups. Up to 4 GroupBys can be selected. You can rearrange the order of the GroupBys in the table by dragging the GroupBy chips.

Filters can be configured to display specific data in the chart and table. To configure a filter, select the filter option, operator, and value.

Understanding the Active Users Report

The Active Users Report visualizes the metric data at the chosen granularity in 2 charts and a table.

NoteStarting February 4, 2025, the Overview Dashboard, Actuals Report, Trend Report, Retention Report, Revenue Report, Active Users Report, and Audience Manager will only display events and metrics measurable using the collected data.

Chart

The Active Users Report provides a bar chart and a line chart to display different metrics. Hover over the chart to view the data points in numbers.

DAU, WAU, MAU, Paying Users, Revenue: Bar chart
ARPU, ARPPU: Line chart

Click App or Web to view only 1 type of data. Click the metric items to hide or show specific items. The scale will be automatically adjusted when adding or removing certain metrics.

Table

The table shows the metric data by the set granularity. Both App data and Web data are displayed. In the first column, the average figure of each metric is displayed.

The width of the columns is adjustable. To set the column width to default settings, click the [vertical ellipsis] icon and click Reset column width.

Supported features

Airbridge reports support various features, from saving reports to sharing them with others.

General features

The table shows the general features supported by Airbridge reports. Some features are not available in certain reports.

Feature	Description
Refresh	Reload data with the existing report configuration. The time passed since the time the data was loaded appears next to the Refresh button or Copy Table button.
Wide controls	Configure the report on a wider panel.
Search	Search the report by keywords.
Expand/Collapse	Expand or collapse the configuration box.
Report naming	Name the report and save it for later use.

Refer to the table below to learn how to share your report with others.

Feature	Description
Report Library	When you save a report with your settings, other users with access can see it with your settings applied. Saved reports appear under [Report Library].
Copy Config	Click Copy Config to share the report with other Airbridge users regardless of their app roles and access settings.
Share Report URL	The Report URL is the URL assigned to each Airbridge report. By sharing the report URL with other Airbridge users with the same access level as yours, you can share the same report view.
Grant App Access	Invite users to the Airbridge App and assign app roles. The data users can access depends on their app roles. Users invited to the Airbridge App can access other features. Invite users after careful consideration.
Copy Table	Click Copy Table and paste the table into a spreadsheet or a messenger.
Export CSV	Export the report as a CSV file or a Google Spreadsheet file.

Attention

Supported features and limitations of the Active Users Report

The table below outlines the features and limitations of the Active Users Report.

Supported features and limitations	Description
No. of metrics configured	10
No. of GroupBys configured	4
Self-serve Metrics, Custom Metrics, Custom GroupBys	Not supported
Timezone	The configured Airbridge App timezone
Currency	The configured Airbridge App standard currency
Data visualized in	Tables, charts
Data refresh cycle	1 hour
Aggregated data	App event data, web event data
Custom events	Not supported
Data available of	6 months (From D-174 to D-0)
Maximum date range configurable for a single report view	90 days

​Active Users in Airbridge

​Configuring a Report View

​Granularity and date range

​Granularity

Weekly

Monthly

​Date range

​Metrics and Calculated by

​GroupBy and filter

​Understanding the Active Users Report

​Chart

​Table

​Supported features

​Attention

Active Users in Airbridge

Configuring a Report View

Granularity and date range

Granularity

Date range

Metrics and Calculated by

GroupBy and filter

Understanding the Active Users Report

Chart

Table

Supported features

Attention