Creating an Active Users Report
Does the Active Users Report also show web event data?
Does the Active Users Report also show web event data?
Yes, you can query both app and web data in the Active Users Report by selecting app metrics and web metrics when creating a report view.
How does Airbridge determine unique users for calculating metrics such as DAU, WAU, MAU, and Paying Users?
How does Airbridge determine unique users for calculating metrics such as DAU, WAU, MAU, and Paying Users?
In the Active Users Report, a unique user is determined by the identifier used for the Calculated by. For more details on the identifiers, refer to this article.
The sum of the DAU for a month is different from the MAU for the same date range. Why is it so?
The sum of the DAU for a month is different from the MAU for the same date range. Why is it so?
The Active Users Report aggregates unique users based on the set granularity, and therefore, the sum of the DAU for a month is different from the MAU for the same date range.For example, let’s say a user launched your app every day for 30 days. The Active User count is aggregated based on the set granularity.
- Daily: Airbridge aggregates daily unique users. Therefore, the DAU is 1 for each day is 1, and the sum of the DAU is 30.
- Monthly: Airbridge aggregates monthly unique users. Therefore, the MAU is 1.
If the MAU is 1, does it mean that 1 user was active for a day during a month?
If the MAU is 1, does it mean that 1 user was active for a day during a month?
The Active Users Report aggregates unique users based on the set granularity. When the granularity is set to
Monthly, the Active User Report shows the number of unique users who performed at least 1 app event within a month.Therefore, if the MAU is 1, it means 1 unique user performed at least 1 app event within a month. However, you cannot determine whether this user used your app every day or just 1 day during a month.The following users are counted as 1 monthly active user (MAU).- A user who launched the app only once within a month
- A user who launched the app once every other day within a month
- A user who launched the app once every day within a month
The sum of the items is different before and after applying the GroupBys. Why is it so?
The sum of the items is different before and after applying the GroupBys. Why is it so?
Upon configuring GroupBys in the Active Users Report, the unique user count is reaggregated based on the set GroupBys. As a result, the sum of the items after applying the GroupBys may be larger than before.For example, let’s say a user engaged with an ad from channel A and channel B. When selecting
Channel as a GroupBy, the user is counted as 1 active user for each channel. This may appear as 2 active users as a sum. However, when removing Channel as a GroupBy, only 1 user will be counted as an active user.