The Agency Data Transparency (ADT) allows agencies to share all attribution data with the advertiser in a transparent manner or to hide the channel name from the attribution data in Airbridge upon mutual agreement with the advertiser.
When the ADT is disabled, the channel names are masked and displayed as the agency name in the aggregate and raw data, as well as in the third-party solutions where Airbridge data is passed. Nonetheless, postbacks will be sent to the channel that contributed to the conversion.
The ADT is enabled by default, which means that advertisers can view the details of traffic generated by the agency-run campaigns. The agency and advertiser may agree to disable the ADT and mask the channel names from the attribution data of the campaigns run by the agency. To disable the ADT, contact your CSM.
When an agency account’s ADT is disabled and the agency user creates a tracking link for an integrated channel in the advertiser’s app dashboard, the channel name is replaced with the agency name regardless of the channel set for the tracking link.
However, the macro for receiving the touchpoint data from ad channels remains unchanged allowing for the collection of all campaign data and sub-publisher related data.
Here is an example of a tracking link that tracks the campaign data from Moloco.
https://abr.ge/@ablog/moloco?ad_creative={{creative.title}}&ad_group={{adgroup.title}}&ad_id={{device.ifa}}&campaign={{campaign.title}}&campaign_id={{campaign.id}}&click_id={{request.id}}&routing_short_id=ab3z1k&source={{mtid}}&sub_id={{request.exchange}}&sub_id_1={{publisher.bundle}}&sub_id_2={{request.inventory_type}}&tracking_template_id=5d1b97fb8da30ad5f17e30d354a3689d&ad_type=click
If the agency account’s ADT is disabled, the same tracking link created from this agency account would look as the following.
https://abr.ge/@ablog/agencyName?ad_creative={{creative.title}}&ad_group={{adgroup.title}}&ad_id={{device.ifa}}&campaign={{campaign.title}}&campaign_id={{campaign.id}}&click_id={{request.id}}&routing_short_id=ab3z1k&source={{mtid}}&sub_id={{request.exchange}}&sub_id_1={{publisher.bundle}}&sub_id_2={{request.inventory_type}}&tracking_template_id=5d1b97fb8da30ad5f17e30d354a3689d&ad_type=click
From this agency account, the original channel information can be found in the tracking link information detail section from the page where the tracking links are created and from the [Link Management] page.
The channel names in the non-transparent campaign data are replaced with the agency name that run the campaigns in the reports, raw data, and third-party solutions.
When the ADT is disabled, the agency account user can set the postback details using a separate Google Sheets. Contact your CSM for the separate Google Sheets.
Even though the channel name in the tracking links are replaced with the agency name, the postback is sent to the channel that has contributed to the conversion.
When the ADT is disabled, the channel name will be masked in the tracking link, whereas all other campaign parameters (e.g., Campaign, Ag Group, Ad Creative) and cost integration data will be exposed without masking.
The channel name can be masked for campaign data collected via tracking links for integrated channels only. For SKAN data and campaign data from SANs (e.g., Facebook, Google Ads, Apple Searchads) the channel name cannot be masked even is the ADT is disabled.
When the ADT is disabled, all conversions collected from the tracking link created by the agency are attributed to the agency name and therefore ad channels cannot view the campaign data even if they are granted the Media Partner role.
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