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NoteThis guide is for media partners (ad channels). If you’re an Airbridge user who would like to integrate an ad channel you’re currently using with Airbridge, you can submit a request by navigating to [Integrations]>[Ad Channel Integration] and clicking Request integration in the top right corner.
If you’re a media partner of an ad channel looking to integrate with Airbridge, complete and submit the request form below. The media partner request consists of 4 steps: Basic Information, Tracking Link Template, Postback URL, and Final Review.
Cannot access the Integration Request for Media Partners form online?In case you are unable to access the form online, click the link below to download the PDF version. After filling out the form, submit it to integration@airbridge.io.

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Basic Information

Enter the required details and click Next.
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Configure the tracking link template for Integrated Channel tracking links.

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Ad Channel ID

AttentionThe Ad Channel ID cannot be changed afterward.
The Ad Channel ID is a unique value used to identify the ad channel when a tracking link is called. The Ad Channel ID is also included in the URL of the tracking link used for the ad channel. Only lowercase letters, numbers, periods, and underscores can be entered. The Ad Channel ID cannot be changed later. Multiple options can be selected. However, note that only 1 option between Click or S2S Click can be selected.

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Parameters

Configure the parameters for the tracking links. Click + Add to add parameters and enter the corresponding macro values used by the ad channel. Airbridge supports the following parameters
Campaign (Custom) parameters contain detailed information about ad channels.
Campaign parameters contain detailed information about ad campaigns.
Airbridge parameters store information to enable Airbridge tracking link capabilities, such as touchpoint collection, user redirection, and deep linking.The following parameters are managed by Airbridge and are not available in the Media Partner Registration Form.
You can add custom parameters if necessary. The data sent using the custom parameter is only used as postbacks and cannot be viewed in the Airbridge reports.Follow the steps below to add a custom parameter.
  1. Click Add.
  2. Enter the custom parameter name and click the name.
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  1. Enter the macro value.
Click Quick setup to automatically apply the configuration settings recommended by Airbridge.
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Postback URL

Airbridge sends the events and attribution data to the ad channel using a postback URL. Choose a data transmission method and configure the appropriate postback URL for each method.

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How the postback URL works

Airbridge sends the ad performance data to the postback URLs of the integrated ad channels after attributing the conversions following the Airbridge attribution model.
The postback URL consists of macros.
  • https://api.example-ad-channel.com/postback/airbridge?touchpoint_id={attributionResult.attributedClickID}&ad_channel={attributionResult.attributedChannel}&event_timestamp={eventTimestamp}&customID={@trackingLink.custom_param}
Airbridge sends the data to ad channels through macros such as {attributionResult.attributedClickID},{attributionResult.attributedChannel}, {eventTimestamp}, {@trackingLink.custom_param}.
  • https://api.example-ad-channel.com/postback/airbridge?touchpoint_id=e7580180-7f04-11e6-bdf4-0800200c9a66&ad_channel=sample_channel&event_timestamp=1479186394000&customID=4093721

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Data transmission method

Choose a data transmission method.
  • Send through URL parameters (Get method): Recommended method. Configuring the postback URLs by event is required.
  • Send through request body (Post method): Requires additional coordination.
  • Other methods: Requires additional coordination.
Contact the Airbridge integration team (integration@airbridge.io) if you want to choose the Send through request body method or other methods.
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All data transmission methods allow you to choose whether or not to use advertiser credentials for authentication. If you assign credentials to advertisers, check the box and enter the credential names. Advertisers will need to enter those credentials when configuring postbacks in the Airbridge dashboard to implement the integration.
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Configuring postback URLs by event

When choosing Send through URL parameters as the data transmission method, you need to configure the postback URLs by event. The postback URL for installs must be added to proceed.
To configure a postback URL for an event, click Add postback URL to open a side panel.
  1. In the side panel, Click Add event and select a Standard Event. Multiple events can be selected. When selecting multiple events, those events will be sent through the same parameter.
You can edit the event name sent to ad channels.
  1. Enter the endpoint. Enter the URL without the parameters.
  2. Configure the parameters. Enter the parameter name used by the ad channel and select the corresponding macro.
The Event Timestamp and Device Identifier must be configured. Refer to this section of the article.
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You can configure more parameters if needed. The postback URL parameters supported by Airbridge can be found in the Airbridge Data Spec sheet.Refer to this section of the article to add postback.jsonData for sending multiple product data.
  1. Review the postback URL preview on the right and click Add if everything is in order.
Click a postback URL or click Action to edit the configuration or delete the postback URL.The postback URL for installs cannot be deleted.
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Only Airbridge Standard Events can be added for postback URL configuration. If Custom Events need to be added, consult with the advertiser and contact the Airbridge integration team (integration@airbridge.io).
NoteThe Order Cancel event (airbridge.ecommerce.order.canceled) cannot be added to the postback URL.
The event category is the identifier used when forwarding events to ad channels or third-party platforms. Each destination displays it under its own mapped name.

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Review and Submit

Once you have completed the integration request form, click Submit. After reviewing the information, the Airbridge integration team (integration@airbridge.io) will contact you within 5 business days. Additional coordination and testing for postbacks will follow.

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Attention

When selecting S2S click, the ad channel redirects the users who click the ad. The Airbridge server is not involved in the data collection, and therefore, the ad channel must send the click data to Airbridge.Refer to the table below.

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Postback URL

The app install event must be included in the postback URL. The integration with Airbridge is not possible if the app install event is absent in the postback URL.
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The parameters for event occurrence time and device ID must be configured when adding events to the postback URL.
Event Timestamp
Device Identifier
The {device.deviceUUID} parameter or {device.gaid} and {device.ifa} parameters must be configured.When adding the {device.deviceUUID} parameter, 4 different types of device IDs can be collected. Therefore, it is recommended to configure the {device.DeviceUUIDType} parameter as well.Refer to this article for more details about device IDs.
The postback.jsonData can be added using the postback URL. The postback.jsonData is a postback URL that allows you to send multiple product data in JSON format. By adding postback.jsonData as Others, you can view a JSON format that allows you to input product ID, product quantity, product price, and product name in a loop format.
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The name, grammar, and other elements in the JSON can be modified as necessary for the ad channel.
Since web event postbacks cannot be configured through the Integration Request for Media Partners form, contact our integration team (integration@airbridge.io). Before you do, here’s what you need to know:
  • You can use your existing app event postback URLs for sending web events. Note that only parameters with a value of 1 in the Web column are provided in web event postbacks.
  • To add parameters exclusively for web event postbacks, provide both the parameter name and value.
  • Web event postbacks send all events regardless of whether they are first events or not. You cannot modify the First or All Events postback delivery rule.