Last updated: June 1, 2024
The key features supported by Airbridge include the following:
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Description |
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The Overview Dashboard allows for monitoring the performance of multiple apps registered in Airbridge at a glance. | |
The Actuals Report allows for comprehensive monitoring of your ad performance. You can create the report by different timezones and customize the display of attribution results using the Date Option feature. You can also create your own metrics and GroupBys to use in the report to tailor the report to your specific requirements. | |
The Trend Report allows for monitoring a trend in the specific metric data. | |
The Reinstall Report allows for monitoring the reinstalls that occurred based on the conditions you set. | |
The Retention Report allows for monitoring a cohort's retention or your service. Predictive lifetime calculation is supported. | |
The Funnel Report allows for analyzing a cohort's user journey. You can create a funnel and monitor the drop-off rate per funnel step. | |
The Revenue Report allows for monitoring a cohort's revenue. Predictive LTV calculation is supported. | |
The Active Users Report allows for monitoring the number of active users (DAU, WAU, MAU) and the revenue trend. | |
The Touchpoints Analysis Report allows for monitoring the number of touchpoints that occurred before the conversion and their distribution across ad channels. | |
Touchpoints Overlap Report | The Touchpoints Overlap Report allows for monitoring of how often touchpoints overlap. |
The Lag Time Report allows for monitoring the Click-to-install-time (CTIT) based on touchpoints. |
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Description |
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Export the app event data in a CSV file for external use | |
Export the web event data in a CSV file for external use | |
Monitor the app event raw data in real-time. A delay of up to 5 minutes may occur. | |
Monitor the web event raw data in real-time. A delay of up to 5 minutes may occur. | |
Agency Settings | Manage the permission of agencies for raw data export and real-time log data access. |
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Description |
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Monitor the Integration status with ad channels. | |
Integrate with ad channels. You can use the search bar to find ad channels that can be integrated. | |
Integrate with third-party platforms. You can use the search bar to find third-party platforms that can be integrated. | |
Upload cost data to Airbridge. | |
Upload metric data to Airbridge for creating self-serve metrics. | |
Create audiences and send them to ad channels through connections. The connection status can be monitored. |
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Create tracking links for custom channels and integrated channels and configure the destination for user redirection. For custom channel tracking links, social share previews and custom domains can be added. | |
Manage the tracking links that have been created. Search and sorting supported. | |
Configure the custom domain that is used for custom channel tracking links. | |
Manage the preview that is shared when sharing the tracking links on socials. | |
Manage the configuration for adding the deep linking feature to tracking links. |
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Description |
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Configure general attribution rules and specific attribution rules for individual ad channels. | |
Configure fraud validation rules. You can mark suspicious touchpoints and conversions or exclude them from attribution. | |
Configure the SKAN conversion values to measure SKAN data. You can choose from SKAN 3 or SKAN 4. | |
Find the basic information about the Airbridge App. Conduct iOS app authentication for SKAN data measurement. | |
Track app uninstall events. | |
Find the tokens required for API integration and SDK installation. | |
Manage Airbridge users who have access to the Airbridge App. | |
Find the activity history of Airbridge users who have access to the Airbridge App. | |
Test your Android or iOS app integration with Airbridge. |
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