You can download the ad performance data that Airbridge collects as raw data in a CSV file. Depending on the type of data you want, export it from [Raw Data]>[App Raw Data Export] or [Raw Data]>[Web Raw Data Export] in the Airbridge dashboard. By combining events such as app installs, sign-ups, add-to-carts, and purchases, you can export data covering the entire journey from install to purchase at once.
Check permissions before exporting raw data
Agency accounts must be granted property access by an Owner or In-house Marketer account before they can export raw data. Without this access, no properties are available during the export process. For details, see Set agency permissions below.
Set a cohort of users based on events they did or didn't trigger, and export raw data only for the users in that cohort. Audience export provides only user identifiers, but a cohort-based raw data export also includes the events and campaign data those users generated. You get exactly the data you need for analysis right away, without exporting every user's raw data and processing it separately. Because the cohort uses the same criteria as your Airbridge reports, you can compare your report figures and raw data on a consistent basis.
Note
Cohort-based export is available only in [App Raw Data Export], not in [Web Raw Data Export]. If you don't set a cohort, you export every user's raw data, just as before.
Below are common scenarios for using cohort-based raw data export.
In the Airbridge dashboard, go to [Raw Data]>[App Raw Data Export] or [Web Raw Data Export] and click Export Raw Data. The export process has up to six steps:
Define conditions (set a cohort)
Select events
Select event properties
Add a filter
Preview data
Select date range
Note
Cohort-based export is available only in [App Raw Data Export], not in [Web Raw Data Export]. If you don't set a cohort, you export every user's raw data, just as before.
Set cohort conditions the same way you define an audience: combine events, properties, aggregation criteria, and a period. For details, see the Create Audiences in Airbridge guide. If you're not using a cohort, skip this step.
Select the events you want to export as raw data. You must select at least one event to move to the next step.
Airbridge events are divided into Standard Events and Custom Events. Select events individually or by event category.
On the right side of the dashboard, check the number of selected events by event category. Select an event category name to jump to that category.
Select the properties you want to see in the exported raw data. Properties are sub-attributes of an event. Event Category is always selected, and you can move to the next step without selecting any others.
On the right side of the dashboard, check the number of selected properties by property category. Select a property category name to jump to that category.
The properties you select appear as columns in the downloaded CSV file. For the list of supported properties and detailed descriptions, see the Airbridge Data Spec. You can find property names under Field Name.
Add a filter to any property, or move to the next step without one. A filter exports only the data that includes or excludes a specific value. Supported filters can vary by property.
Check the results of your previous settings in the preview. The preview is based on data collected over the last three days, and you set the export period in the next step.
The actual export results can differ from the preview. If you don't see the results you expect, wait about 10 minutes and try again.
Set the export period for your raw data. You can export up to 31 days of data from within the range between today (D-0) and 179 days ago (D-179).
For example, if you export raw data on August 30, you can set an export period anywhere from March 4 to August 30. Within that range, you can export up to 31 days at a time.
Once you finish setting the export period, click Request Export to start the export. When the export is complete, Airbridge sends a completion notice to the email registered to your Airbridge account.
When the export completes successfully, check the file size in the Status and Download column of the [Raw Data]>[App Raw Data Export] or [Raw Data]>[Web Raw Data Export] list. Click the file size to download the raw data as a CSV file.
In the Airbridge dashboard, go to [Raw Data]>[App Raw Data Export] or [Raw Data]>[Web Raw Data Export] to see the account that requested each export, the request time, the template name, and the status. Click a row to see more details, including the events, properties, and filters that were set, along with the account permissions. Requests with a cohort also show the cohort conditions; requests without one show a hyphen (-).
When a file size appears, you can download the raw data. If the export didn't complete successfully or the file can't be downloaded, the status message explains why. The status messages and their meanings are as follows:
Save an export configuration you use often as a template, then select the template to export raw data without setting everything up again. Cohort settings are saved with the template too, so you can reuse them when you export with the same cohort conditions. In the Airbridge dashboard, find all export history in the [Request History] tab of [Raw Data]>[App Raw Data Export] or [Raw Data]>[Web Raw Data Export], and find your saved templates in the [Saved Templates] tab.
Create a new template by clicking Create Template in the [Saved Templates] tab, or by duplicating an existing template. You can also click a row in the [Request History] tab and select Save as Template.
A preset is a template that bundles commonly used combinations of events and properties in advance. Select a preset to export raw data right away, without any extra setup. Airbridge provides two presets, and the situations where each one works best are as follows:
You can also copy a preset, change some of its settings, and save it as a template under a different name.
In the [Saved Templates] tab, click [Actions] on a row to see Edit, Duplicate, and Copy Settings.
In the [Saved Templates] tab, click [Actions] on the template you want to delete, and Delete appears. Click Delete to remove the template.
Attention
A deleted template cannot be recovered.
By default, agency accounts have no properties available when exporting raw data. An Owner or in-house Marketer account must grant each agency access to specific properties before that agency can export raw data.
In the Airbridge dashboard, go to [Raw Data]>[Agency Settings] to see which agency accounts can access [App Raw Data Export] and [Web Raw Data Export], and to set the properties each agency can access.
Keep the following points in mind when you export raw data.
Raw data updated in Airbridge within the last 10 minutes of your export time may be missing. To include the most recently collected data, wait about 10 minutes before you export.
Under Meta's privacy policy, data attributed to Meta Ads is labeled Restricted.
The preview differs from the raw data you actually export. Regardless of the export period, it shows only the data collected over the last three days, including today.
The features and limitations of raw data export are as follows:
Industry | Cohort event combination | Use case |
|---|---|---|
E-commerce | App install → Purchase | Trace back which campaigns brought in high-value users who installed within 90 days and spent $50 or more. Previously, you had to merge the audience CSV and the raw data CSV by hand. |
Gaming | App install → Tutorial complete → Purchase | Analyze how users who finished the tutorial convert to their first purchase by channel. See the full funnel from acquisition to retention and lifetime value (LTV) in a single raw data file. |
Fintech | App install → Sign-up | Analyze attribution by channel for users who opened an account. In an environment with many channels and agencies, get an attribution raw data file filtered to only the account-opening cohort. |
Content and subscription | App install → Sign-up → Subscribe | Export raw data for the multi-step funnel from install to subscription payment at once, and analyze how well your subscription-conversion campaigns perform. |
Status message | Description |
|---|---|
In progress | Airbridge is exporting the raw data you requested. When the export is complete, Airbridge sends a notice to the email registered to your Airbridge account. |
Canceled | The raw data export request was canceled. |
Failed | The export failed due to a temporary error. Click Retry to request it again. If the error continues, contact your Airbridge CSM. If you don't have an assigned CSM, reach out through the contact form. |
Expired | The download period of up to 30 days has passed. To get the same data again, click Export Data and set the conditions again. |
Request timeout | The export took longer than the normal range. This can happen when there's a large amount of data. Add a filter or shorten the request period to reduce the amount of data. |
Export file exceeds 5GB | The requested file exceeds the 5 GB size limit and can't be exported. Add a filter or shorten the request period to reduce the amount of data. |
Empty results | The export finished, but there's no result data. Results are also empty when no users match the cohort you set. Click Export Data and set the request conditions again. |
Preset | When to use it |
|---|---|
Default Setting | You're exporting performance data for the first time, or you want to quickly get the events and properties you usually check. |
Fraud Check Data | You suspect abnormal traffic or ad fraud and want to review the related events and properties. |
Option | What it does | How to |
|---|---|---|
Edit | Updates a saved template's events, properties, and filters in place. When your export conditions change, keep using the same template while keeping it up to date. | · In the [Saved Templates] tab, click Edit in [Actions] on the row you want. |
Duplicate | Makes a copy of a template and saves it under a different name. Reuse a frequently used template's export settings, or export with slightly different conditions, without overwriting the original. | · In the [Saved Templates] tab, click Duplicate on the row or in [Actions]. · Adjust the settings if needed. |
Copy Settings | Copies a template's settings as JSON. Use this to record export conditions in a spreadsheet or share them with teammates. | · In the [Request History] tab, click Copy Settings on the row or in [Actions]. · Share the settings by pasting them with Ctrl+V or Cmd+V, or click Export Raw Data and then Paste Settings at the top right to apply them. · Adjust the settings if needed. |
Category | Description |
|---|---|
Time zone | Follows the app time zone you set. |
Data update frequency | Real time |
Available data | App event data and web event data |
Maximum file size | 5 GB |
Raw data lookback period | 180 days |
Preview lookback period | Last 3 days |
Maximum period per export | 31 days |
Was this helpful?