Creating Tracking Links in the Airbridge Dashboard
To create tracking links in the Airbridge dashboard, navigate to [Tracking Links]>[Link Generation] in your Airbridge dashboard. Select the [Integrated Channels] or the [Custom Channels] tab depending on the type of channel you want to create the tracking link for. For more details on the channel types, read this article.
1. Navigate to [Tracking Link]>[Link Generation] and select the [Integrated Channels] tab.
2. Enter the channel name you are looking for in the search bar and select the channel from the dropdown list.
If you can’t find the channel you are looking for, select Can’t find the channel you are looking for? and fill out the request form for a new channel integration.
3. Except for the channel parameter, all other parameters are optional. You can pick and choose which parameter to add depending on the purpose of your campaign. The parameters added to the tracking link can be looked up as GroupBys in the Actuals Report. Some channels have preset parameters that are automatically applied when selecting the channel. In such cases, it is advised NOT TO CHANGE the preset values.
To send users to app store pages, select [App Store] and configure the destinations.
The following table lists all destination options you can configure for users from different platforms.
Platform |
Destinations |
Description |
|---|---|---|
Android | - Google Play Store: Default Store Listing | You can create up to 50 custom store listing pages. For more details, read the Google Play Store user guide. |
iOS | - Apple App Store: Default Product Page | You can create up to 35 custom product pages. For more details, read the App Store user guide. |
Desktop | - Web URL | - Web URL: You can input either the web URL or the Google Play Store’s custom store listing page URL. |
To send users to a specific location in your app, select [App (Deep Link)]. To configure the destination, you must first set the deep link information in the [Tracking Link]>[Deep Links] menu. For more details, read this article.
In the deep link field, input the deep link URL, including the URI scheme. You can change the input mode by clicking the [switch] icon on the top right of the deep link field.
The Add a Stopover Airpage option under the Deep link option means you can add a Stopover Airpage for iOS users who don’t use Safari. When this option is checked, you can send non-Safari browser users to the intended in-app deep link destination by adding a Stopover Airpage, thus avoiding bounce-offs. Note that users who don’t have the app installed at the time they click the tracking link will be sent to the Stopover Airpage before being redirected to the App Store.
The Fallback Path is where you can configure the destination for users who don’t have your app installed at the time they click the tracking link.
To send users to a website, select the [Website] tab and enter the web URL. You can send users from different platforms to different websites by entering different URLs to the respective fields.
Attention
To set the tracking link’s destination to the app store page, your service’s app must be registered per OS on the [Settings]>[App Settings]>[App Info] page. If not, the destination can only be set to a web URL.
To set the tracking link’s destination to an in-app location using the deep linking feature, the [Tracking Link]>[Deep Links] page must be configured with the necessary info. For more details, refer to this article.
When switching on the Re-engagement Parameter toggle, you can specify how to measure ad performance. This parameter is optional.
Toggle status | Configuration | Campaign | Target Users | Events collected |
|---|---|---|---|---|
Switched off | None | All campaigns | All | All events |
Switched on | TRUE | Re-engagement campaigns | Users who have already installed the app | - Deep link open events |
Switched on | FALSE | User acquisition campaigns | Users who don’t have installed the app | - Install events |
1. The Create tracking links button will be activated when all configurations are set.
2. Upon clicking Create tracking links, you will get up to 3 tracking links: click-type, server-to-server click-type, and impression-type. Click the [copy] icon to copy the tracking links.
1. Navigate to [Tracking Links]>[Link Generation] and select the [Custom Channels] tab.
2. Enter the name of the custom channel.
3. Except for the channel parameter, all other parameters are optional. You can pick and choose which parameter to add depending on the purpose of your campaign. The parameters added to the tracking link can be looked up as GroupBys in the Actuals Report.
To send users to app store pages, select [App Store] and configure the destinations.
The following table lists all destination options you can configure for users from different platforms.
Platform |
Destinations |
Description |
|---|---|---|
Android | - Google Play Store: Default Store Listing | You can create up to 50 custom store listing pages. For more details, read the Google Play Store user guide. |
iOS | - Apple App Store: Default Product Page | You can create up to 35 custom product pages. For more details, read the App Store user guide. |
Desktop | - Web URL | - Web URL: You can input either the web URL or the Google Play Store’s custom store listing page URL. |
To send users to a specific page in your app, select [App (Deep Link)]. To configure the destination, you must first set the deep link information in the [Tracking Link]>[Deep Links] menu. For more details, read this article.
In the deep link field, input the deep link URL, including the URI scheme. You can change the input mode by clicking the [switch] icon on the top right of the deep link field.
The Add a Stopover Airpage option under the Deep link option means you can add a Stopover Airpage for iOS users who don’t use Safari. When this option is checked, you can send non-Safari browser users to the intended in-app deep link destination by adding a Stopover Airpage, thus avoiding bounce-offs. Note that users who don’t have the app installed will be sent to the Stopover Airpage before being redirected to the App Store.
The Fallback Path is where you can configure the destination for users who don’t have your app installed.
To send users to a website, select the [Website] tab and enter the web URL. You can send users from different platforms to different websites by entering different URLs to the respective fields.
Attention
To set the tracking link’s destination to the app store page, your service’s app must be registered per OS on the [Settings]>[App Settings]>[App Info] page. If not, the destination can only be set to a web URL.
To set the tracking link’s destination to an in-app location using the deep linking feature, the [Tracking Link]>[Deep Links] page must be configured with the necessary info. For more details, refer to this article.
Enter the short link ID for tracking link branding. If not entered, it will be randomly set and can’t be changed afterward. To enable tracking link branding, the custom domain must be configured first. For more details on custom domains, read this article.
Airpage is a webpage created automatically when an app is registered to Airbridge. The webpage shows a QR code that sends users to app stores. You can use the Airpage as the desktop destination when creating tracking links for custom channels to drive app installs. You can find your Airbridge URL in [Settings]>[App Settings].
The social share preview is the information that is displayed when a custom channel tracking link is shared on social media. For more details on how to configure the social share preview, read this article.
This parameter is optional. For more details, read this section.
The Create tracking links button will be activated when all configurations are set.
2. Upon clicking Create tracking links, you will get a tracking link in the short URL and normal URL version. Click the [copy] icon to copy the tracking links.
You can view the details of your tracking link and edit the thumbnail and the QR code as well.
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