Airbridge Tracking Link reports user activities related to the clicks and ad impressions to Airbridge. Also, it induces users to install an app or redirects users who have already installed an app to the specific in-app page. From the below guide, you can learn about the structure of the Airbridge Tracking Link and the definition of each parameter Airbridge supports.
Tracking Link Structure
The base tracking links consist of the app name and channel name. Additional parameters can be added to the link after the ?
character and &
can be used between each parameter to be distinguished.
Tracking Link Base: https://abr.ge/@APP_NAME/MEDIA_NAME
Tracking Link with additional parameters: https://abr.ge/@APP_NAME/MEDIA_NAME?click_id={CLICK_ID}&sub_id={SUB_ID}&gaid_raw={GAID}&ifa_raw={IDFA}&campaign=spring_festival&ad_group=retargeting
💡 Base formation of Tracking Link may be different per media partner as some of the parameters are defined in advance.
Tracking Link Parameters
The following parameters are available for use in Airbridge Tracking Link. Each parameter can be used for purposes other than those previously defined if you have any other KPIs to leverage.
Parameter |
Description |
Example |
tracking_template_id | Unique id for each Airbridge Tracking Link |
tracking_template_id= 405ba6cd149db133354fac491b342ab1 |
routing_short_id | Redirection path id | routing_short_id=jx4e |
og_tag_id |
Og Tag (preview) id *It may represent Web URL, Fallback URL in case of no og tag id provided. |
og_tag_id=68212 |
ad_type |
Ad type is defined based on Event Category
|
ad_type=click |
campaign (utm_campaign) | ad campaign |
campaign=spring_festival |
campaign_id | ad campaign id | campaign_id=1481 |
ad_group |
Ad group |
ad_group=retargeting |
ad_group_id | Ad group id | ad_group_id=1246 |
ad_creative | Ad creative, concept, size etc |
ad_creative=Jean |
ad_creative_id | Id for Ad creative, concept, size, etc. |
ad_creative_id=129840 |
content (utm_content) | Ad content |
content=buy_today |
term (utm_term) | Search ad keyword |
term=안경 |
click_id | The unique click identifier used by the media platform. |
click_id=12345234 |
sub_id |
The media's publisher id. If the media works with several different publishers, they can be identified through the value of sub_id |
sub_id=356234234 |
sub_id_1 sub_id_2 sub_id_3 |
The media's sub_publisher id. If the media’s publishers consist of additional sub-publishers, they can be identified through the value of sub_id_1, sub_id_2, sub_id_3 * It should be used according to the structure of sub publishers ( sub_id_1 > sub_id_2 > sub_id_3 ) |
sub_id_1=23981024 |
ad_id |
The device’s Advertising ID (depends on device OS) (Android GAID or iOS IDFA) * It can be used when using only one parameter, instead of using separated parameters (gaid_raw, ifa_raw) |
ad_id=13C424EC-C21C-4E1F-9C55-ADCD3DAC1E17 |
gaid_raw |
Google Advertising ID (GAID) (Google Document) |
gaid_raw=157fdd31-da2c-50fd-a460-0b0142ea69aa |
ifa_raw |
IDFA of the iOS device (IDFA) (Apple Document) |
ifa_raw=13C424EC-C21C-4E1F-9C55-ADCD3DAC1E17 |
ip |
Device(client) IP Address |
ip=127.0.0.1 |
user_agent |
User Agent information |
user_agent=Mozilla%2F5.0%20(Macintosh%3B% 20Intel%20Mac%20OS%20X%2010_15_7) %20AppleWebKit%2F537.36%20(KHTML% 2C%20like%20Gecko)%20Chrome% |
Language |
Device Language |
language=ko |
Frequently Asked Questions
1. What are the types of characters supported for the campaign parameters?
We strongly recommend you use the listed types of characters below.
- Alphabet (upper and lower case)
- Korean
- Number
- Underbar(_)
- Dash(-)
2. What is the maximum length for each parameter?
Each campaign parameter can hold up to 256 characters.
3. Campaign parameters look different than the ones I created.
- If
/
included in Channel, it will substitute to_
.
(e.g. My/Channel ▶ My_Channel) - If
#
included in the campaign parameter, it will substitute to_
.
(e.g. ad_group=#MyGroup ▶ ad_group=_MyGroup) - If
+
included in the campaign parameter, it will substitute to space. But if space is included in the campaign parameter, it will substitute to+
.
(e.g. campaign=my+campaign ↔ campaign=my campaign)