Tracking Link Structure & Parameters

Airbridge Tracking Link reports user activities related to the clicks and ad impressions to Airbridge. Also it induces users to install an app or redirects users who have already installed an app to the specific in-app page. From below guide, you can learn about the structure of Airbridge Tracking Link and definition of each parameter Airbridge supports. 

 

Tracking Link Structure

The base tracking links consist of app name and channel name. Additional parameters can be added to the link after the ? character and & can be used between each parameter to be distinguished. 

Tracking Link Base: https://abr.ge/@APP_NAME/MEDIA_NAME

Tracking Link with additional parameters: https://abr.ge/@APP_NAME/MEDIA_NAME?click_id={CLICK_ID}&sub_id={SUB_ID}&gaid_raw={GAID}&ifa_raw={IDFA}&campaign=spring_festival&ad_group=retargeting

💡  Base formation of Tracking Link may be different per media partner as some of the parameters are defined in advance. 

 

Tracking Link Parameters

The following parameters are available for use in Airbridge Tracking Link. Each parameters can be used for the purposes other than those previously defined if you have any other KPIs to leverage.

Parameter 

Description

Example

tracking_template_id Unique id for each Airbridge Tracking Link

tracking_template_id=

405ba6cd149db133354fac491b342ab1

routing_short_id Redirection path id routing_short_id=jx4e
og_tag_id

Og Tag (preview) id

*It may represent Web URL, Fallback URL in case of no og tag id provided.

og_tag_id=68212
ad_type

Ad type is defined based on Event Category 

  • click
  • view
  • server_to_server_click
ad_type=click
campaign (utm_campaign) ad campaign

campaign=spring_festival

campaign_id ad campaign id  campaign_id=1481

ad_group

Ad group

ad_group=retargeting

ad_group_id Ad group id  ad_group_id=1246
ad_creative Ad creative, concept, size etc

ad_creative=Jean

ad_creative_id Id for Ad creative, concept, size, etc.

ad_creative_id=129840

content (utm_content) Ad content

content=buy_today

term (utm_term) Search ad keyword

term=안경

click_id The unique click identifier used by the media platform.

click_id=12345234

sub_id

The media's publisher id. If the media works with several different publishers, they can be identified through the value of sub_id

sub_id=356234234

sub_id_1

sub_id_2

sub_id_3

The media's sub_publisher id. If the media’s publishers consist of additional sub publishers, they can be identified through the value of sub_id_1, sub_id_2, sub_id_3

* It should be used according to the structure of sub publishers

( sub_id_1 > sub_id_2 > sub_id_3 )

sub_id_1=23981024

ad_id

The device’s Advertising ID (depends on device OS)

(Android GAID or iOS IDFA)

* It can be used when using only one parameter, instead of using separated parameters (gaid_raw, ifa_raw)

ad_id=13C424EC-C21C-4E1F-9C55-ADCD3DAC1E17

gaid_raw

Google Advertising ID (GAID) (Google Document)

gaid_raw=157fdd31-da2c-50fd-a460-0b0142ea69aa

ifa_raw

IDFA of the iOS device (IDFA) (Apple Document)

ifa_raw=13C424EC-C21C-4E1F-9C55-ADCD3DAC1E17

ip

Device(client) IP Address

ip=127.0.0.1

user_agent

User Agent information

user_agent=Mozilla%2F5.0%20(Macintosh%3B%

20Intel%20Mac%20OS%20X%2010_15_7)

%20AppleWebKit%2F537.36%20(KHTML%

2C%20like%20Gecko)%20Chrome%
2F88.0.4324.96%20Safari%2F537.36

Language

Device Language

language=ko

 

Frequently Asked Questions

1. What are the types of characters supported for the campaign parameters? 

We strongly recommend you to use the below listed types of characters. 

  • Alphabet (upper and lower case) 
  • Korean
  • Number
  • Underbar(_)
  • Dash(-)

2. What is the maximum length for each parameter?

Each campaign parameter can hold up to 256 characters. 

 

3. Campaign parameters looks different than the ones I created. 

  • If/ included in Channel, it will substitute to _.
    (e.g. My/Channel-> My_Channel)
  • If # included in campaign parameter, it will substitute to _.
    (e.g. ad_group=#MyGroup -> ad_group=_MyGroup)
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