Web Landing - Airbridge Help Center

Setting Up the Airbridge Web SDK

Complete all of the following.

This setup requires code changes. Ask your developer for help.

Item	Description	Reference
Install the Airbridge Web SDK	Install the Airbridge Web SDK on the web page.	Install the Web SDK
Configure web event sending	Configure the web events you want to measure to be sent to Airbridge. You don’t need to send every web event — only those tied to performance measurement.	Send Web Events

Creating a Tracking Link for Web Performance Measurement

Create a tracking link based on your service and marketing goals.

Condition	Recommendation
- Web service only - Web conversion rate is a primary KPI	Send all users to the web page
- Web conversion rate is a primary KPI - Want to route users differently based on app install status	Send only users without the app to the web page

Send all users to the web page

To send every ad-click user to the web page regardless of app install status, create a tracking link as follows.

In the Airbridge dashboard, go to [Tracking Links]>[Create Tracking Link]. In [Redirect Path], click ‘Website’.
Enter the web URL for each platform.

Send only users without the app to the web page

To route ad-click users to either the app or the web based on app install status, create a tracking link as follows.

In the Airbridge dashboard, go to [Tracking Links]>[Create Tracking Link]. In [Redirect Path], click ‘App (Deep Link)’.
In [Deep Link], enter the deep link URL for users with the app installed.
In [Fallback Path], select ‘Web URL’ for each platform. Then enter the web URL for users without the app.

​Setting Up the Airbridge Web SDK