Direct users who click your ads to a web page and measure ad performance on that page.
Complete all of the following.
This requires developer work. Ask your developer for help.
Create a tracking link based on your services and marketing goals.
Follow these steps to create a tracking link that directs all ad-clicked users to a web page, regardless of app installation.
In the Airbridge dashboard, go to [Tracking Link]>[Link Generation]. Under [Redirect Path], select 'Website'.
Enter the web URL for each platform.
Follow these steps to create a tracking link that direct users to the app or web page based on app installation.
In the Airbridge dashboard, go to [Tracking Link]>[Link Generation]. Under [Redirect Path], select 'App (Deep Link)'.
Under [Deep Link], enter the deep link URL for users with the app installed.
Under [Fallback Path], select 'Web URL' for each platform, then enter the web URL for users without the app.
Item | Description | Reference |
|---|---|---|
Install Airbridge Web SDK | Install the Airbridge Web SDK on your web page. | |
Configure web event sending | Send only the web events you want to measure to Airbridge. You don't need to send all web events. |
Condition | Recommendation |
|---|---|
· Running a web service only · Web conversion rate is a key metric | Send all users to a web page |
· Running both an app and web service · Want to direct users to different destinations based on app installation | Send only users without the app to a web page |
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