Airbridge Standard Events & Semantic Attributes

Standard Events

Standard Event Category

Event Category Display Name

airbridge.user.signup

Sign-up

airbridge.user.signin

Sign-in

airbridge.user.signout

Sign-out

airbridge.ecommerce.home.viewed

Home Screen

airbridge.ecommerce.productList.viewed

Product Catalog

airbridge.ecommerce.searchResults.viewed

Search Results

airbridge.ecommerce.product.viewed

Product View

airbridge.addPaymentInfo

Add Payment Info

airbridge.addToWishlist

Add to Wishlist

airbridge.ecommerce.product.addedToCart

Add To Cart

airbridge.initiateCheckout

Initiate Checkout

airbridge.ecommerce.order.completed

Order Complete

airbridge.ecommerce.order.canceled

Order Cancel

airbridge.startTrial

Start Trial

airbridge.subscribe

Subscribe

airbridge.unsubscribe

Unsubscribe

airbridge.adImpression

Ad Impression

airbridge.adClick

Ad Click

airbridge.completeTutorial

Complete Tutorial

airbridge.achieveLevel

Achieve Level

airbridge.unlockAchievement

Unlock Achievement

airbridge.rate

Rate

airbridge.share

Share

airbridge.schedule

Schedule

airbridge.spendCredits

Spend Credits

Semantic Attributes

#{"width":"120px"}

Field Name

#{"width":"160px"}

Semantic Attributes Field Key

#{"width":"40px"}

Type

#{"width":"120px"}

Description

#{"width":"120px"}

Example

Total Revenue

eventData.goal.semanticAttributes.totalValue

float

Total Revenue

10000

Total Revenue (Original)

eventData.goal.semanticAttributes.originalTotalValue

float

Total revenue from the original data

10000

Currency

eventData.goal.semanticAttributes.currency

string

Currency

KRW

Currency (Original)

eventData.goal.semanticAttributes.originalCurrency

string

Original currency

KRW

Product List

eventData.goal.semanticAttributes.products

array

Product List

[{
"productID": "5019819fje931",
"name": "The Shoes",
"price": 30000,
"currency": "KRW",
"position": 1
}, {
"productID": "5019819fje932",
"name": "The Shoes 2",
"price": 28000,
"currency": "KRW",
"position": 2
}]

Product ID

eventData.goal.semanticAttributes.products.$0.productID

string

Product ID

30372425

Product Name

eventData.goal.semanticAttributes.products.$0.name

string

Product Name

The Shoes

Product Price

eventData.goal.semanticAttributes.products.$0.price

float

Product Price

1000

Product Quantity

eventData.goal.semanticAttributes.products.$0.quantity

int

Product Quantity

1

Product Currency

eventData.goal.semanticAttributes.products.$0.currency

string

Product Currency

KRW

Product Position

eventData.goal.semanticAttributes.products.$0.position

int

Product Position

1

Product Category ID

eventData.goal.semanticAttributes.products.$0.categoryID

string

Product Category ID

30372425

Product Category Name

eventData.goal.semanticAttributes.products.$0.categoryName

string

Product Category Name

Fashion > Shoes

Product Brand ID

eventData.goal.semanticAttributes.products.$0.brandID

string

Product Brand ID

4499

Product Brand Name

eventData.goal.semanticAttributes.products.$0.brandName

string

Product Brand Name

MyBrand

Period

eventData.goal.semanticAttributes.period

string

Period (ISO 8601 duration format)
ex. P7D, P1M, P6M, P1Y

P1Y

Is Renewal Event

eventData.goal.semanticAttributes.isRenewal

boolean

Boolean type data to show whether the purchase is renweal or not

true

Renewal Count

eventData.goal.semanticAttributes.renewalCount

int

Renewal Count

2

Product List ID

eventData.goal.semanticAttributes.productListID

string

Product List ID

list-id-1

Cart ID

eventData.goal.semanticAttributes.cartID

string

Cart ID

cart-id-1

Transaction ID

eventData.goal.semanticAttributes.transactionID

string

Transaction ID

12939172

Transaction Type

eventData.goal.semanticAttributes.transactionType

string

Transaction Type
- cancel

cancel

Transaction Paired Event Category

eventData.goal.semanticAttributes.transactionPairedEventCategory

string

Transaction Paired Event Category

airbridge.ecommerce.order.completed

Transaction Paired Event Timestamp

eventData.goal.semanticAttributes.transactionPairedEventTimestamp

int

Transaction Paired Event Timestamp

1599184266332

Total Quantity

eventData.goal.semanticAttributes.totalQuantity

int

Total Quantity

5

Search Query

eventData.goal.semanticAttributes.query

string

User's search query

mybrand

In App Purchased

eventData.goal.semanticAttributes.inAppPurchased

boolean

Boolean type data to show whether the purchase happened directly through the app or through an appstore purchase interface.
true: in-app purchase.
false: out-of-app purchase.

true

Contribution Margin

eventData.goal.semanticAttributes.contributionMargin

float

Contribution Margin Revenue

10000

Contribution Margin (Original)

eventData.goal.semanticAttributes.originalContributionMargin

float

Contribution margin from the original data

10000

List ID

eventData.goal.semanticAttributes.listID

string

List ID

39420

Rate ID

eventData.goal.semanticAttributes.rateID

string

Rate ID

12939172

Rate

eventData.goal.semanticAttributes.rate

float

Rate

3

Max Rate

eventData.goal.semanticAttributes.maxRate

float

Max Rate

5.0

Achievement ID

eventData.goal.semanticAttributes.achievementID

string

Achievement ID

12939172

Shared Channel

eventData.goal.semanticAttributes.sharedChannel

string

Shared Channel

facebook

Date Time

eventData.goal.semanticAttributes.datetime

string

Date And Time (ISO-8601)

2022-08-11T01:31:07+00:00

Description

eventData.goal.semanticAttributes.description

string

Description

summer promotion

Is Revenue Event

eventData.goal.semanticAttributes.isRevenue

boolean

Boolean type data to show whether the event is related to revenue.
true: related to revenue.
false: not related to revenue.

true

Place

eventData.goal.semanticAttributes.place

string

Place

Starbucks

Schedule ID

eventData.goal.semanticAttributes.scheduleID

string

Schedule ID

1234

Type

eventData.goal.semanticAttributes.type

string

Type

Credit Card

Level

eventData.goal.semanticAttributes.level

string

Level

4

Score

eventData.goal.semanticAttributes.score

float

Score

590

Ad Revenue Meta Data

eventData.goal.semanticAttributes.adPartners

map

Ad Revenue Meta Data

{
"mopub": {
"app_version": "5.18.0",
"adunit_id": "12345",
"adunit_name": "12345",
"adunit_format": "Banner",
"id": "12345",
"currency": "USD",
"publisher_revenue": 12345.123,
"adgroup_id": "12345",
"adgroup_name": "12345",
"adgroup_type": "12345",
"adgroup_priority": "12345",
"country": "kr",
"precision": "publisher_defined",
"network_name": "12345",
"network_placement_id": "12345",
"demand_partner_data": "12345"
}
}

Is First Event per User ID By Client

eventData.goal.semanticAttributes.isFirstPerUser

boolean

Boolean type data to show whether the event has happened in the past. (Set By Client)
- true: First Event.
- false: Not the First Event

true

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