Standard Events
| Standard Event Category | Event Category Display Name |
|---|---|
| airbridge.user.signup | Sign-up |
| airbridge.user.signin | Sign-in |
| airbridge.user.signout | Sign-out |
| airbridge.ecommerce.home.viewed | Home Screen |
| airbridge.ecommerce.productList.viewed | Product Catalog |
| airbridge.ecommerce.searchResults.viewed | Search Results |
| airbridge.ecommerce.product.viewed | Product View |
| airbridge.addPaymentInfo | Add Payment Info |
| airbridge.addToWishlist | Add to Wishlist |
| airbridge.ecommerce.product.addedToCart | Add To Cart |
| airbridge.initiateCheckout | Initiate Checkout |
| airbridge.ecommerce.order.completed | Order Complete |
| airbridge.ecommerce.order.canceled | Order Cancel |
| airbridge.startTrial | Start Trial |
| airbridge.subscribe | Subscribe |
| airbridge.unsubscribe | Unsubscribe |
| airbridge.adImpression | Ad Impression |
| airbridge.adClick | Ad Click |
| airbridge.completeTutorial | Complete Tutorial |
| airbridge.achieveLevel | Achieve Level |
| airbridge.unlockAchievement | Unlock Achievement |
| airbridge.rate | Rate |
| airbridge.share | Share |
| airbridge.schedule | Schedule |
| airbridge.spendCredits | Spend Credits |
Semantic Attributes
| Field Name | Semantic Attributes Field Key | Type | Description | Example |
|---|---|---|---|---|
| Total Revenue | eventData.goal.semanticAttributes.totalValue | float | Total Revenue | 10000 |
| Total Revenue (Original) | eventData.goal.semanticAttributes.originalTotalValue | float | Total revenue from the original data | 10000 |
| Currency | eventData.goal.semanticAttributes.currency | string | Currency | KRW |
| Currency (Original) | eventData.goal.semanticAttributes.originalCurrency | string | Original currency | KRW |
| Product List | eventData.goal.semanticAttributes.products | array | Product List | [{ “productID”: “5019819fje931”, “name”: “The Shoes”, “price”: 30000, “currency”: “KRW”, “position”: 1 }, { “productID”: “5019819fje932”, “name”: “The Shoes 2”, “price”: 28000, “currency”: “KRW”, “position”: 2 }] |
| Product ID | eventData.goal.semanticAttributes.products.$0.productID | string | Product ID | 30372425 |
| Product Name | eventData.goal.semanticAttributes.products.$0.name | string | Product Name | The Shoes |
| Product Price | eventData.goal.semanticAttributes.products.$0.price | float | Product Price | 1000 |
| Product Quantity | eventData.goal.semanticAttributes.products.$0.quantity | int | Product Quantity | 1 |
| Product Currency | eventData.goal.semanticAttributes.products.$0.currency | string | Product Currency | KRW |
| Product Position | eventData.goal.semanticAttributes.products.$0.position | int | Product Position | 1 |
| Product Category ID | eventData.goal.semanticAttributes.products.$0.categoryID | string | Product Category ID | 30372425 |
| Product Category Name | eventData.goal.semanticAttributes.products.$0.categoryName | string | Product Category Name | Fashion > Shoes |
| Product Brand ID | eventData.goal.semanticAttributes.products.$0.brandID | string | Product Brand ID | 4499 |
| Product Brand Name | eventData.goal.semanticAttributes.products.$0.brandName | string | Product Brand Name | MyBrand |
| Period | eventData.goal.semanticAttributes.period | string | Period (ISO 8601 duration format) ex. P7D, P1M, P6M, P1Y | P1Y |
| Is Renewal Event | eventData.goal.semanticAttributes.isRenewal | boolean | Boolean type data to show whether the purchase is renweal or not | true |
| Renewal Count | eventData.goal.semanticAttributes.renewalCount | int | Renewal Count | 2 |
| Product List ID | eventData.goal.semanticAttributes.productListID | string | Product List ID | list-id-1 |
| Cart ID | eventData.goal.semanticAttributes.cartID | string | Cart ID | cart-id-1 |
| Transaction ID | eventData.goal.semanticAttributes.transactionID | string | Transaction ID | 12939172 |
| Transaction Type | eventData.goal.semanticAttributes.transactionType | string | Transaction Type - cancel | cancel |
| Transaction Paired Event Category | eventData.goal.semanticAttributes.transactionPairedEventCategory | string | Transaction Paired Event Category | airbridge.ecommerce.order.completed |
| Transaction Paired Event Timestamp | eventData.goal.semanticAttributes.transactionPairedEventTimestamp | int | Transaction Paired Event Timestamp | 1599184266332 |
| Total Quantity | eventData.goal.semanticAttributes.totalQuantity | int | Total Quantity | 5 |
| Search Query | eventData.goal.semanticAttributes.query | string | User’s search query | mybrand |
| In App Purchased | eventData.goal.semanticAttributes.inAppPurchased | boolean | Boolean type data to show whether the purchase happened directly through the app or through an appstore purchase interface. true: in-app purchase. false: out-of-app purchase. | true |
| Contribution Margin | eventData.goal.semanticAttributes.contributionMargin | float | Contribution Margin Revenue | 10000 |
| Contribution Margin (Original) | eventData.goal.semanticAttributes.originalContributionMargin | float | Contribution margin from the original data | 10000 |
| List ID | eventData.goal.semanticAttributes.listID | string | List ID | 39420 |
| Rate ID | eventData.goal.semanticAttributes.rateID | string | Rate ID | 12939172 |
| Rate | eventData.goal.semanticAttributes.rate | float | Rate | 3 |
| Max Rate | eventData.goal.semanticAttributes.maxRate | float | Max Rate | 5.0 |
| Achievement ID | eventData.goal.semanticAttributes.achievementID | string | Achievement ID | 12939172 |
| Shared Channel | eventData.goal.semanticAttributes.sharedChannel | string | Shared Channel | |
| Date Time | eventData.goal.semanticAttributes.datetime | string | Date And Time (ISO-8601) | 2022-08-11T01:31:07+00:00 |
| Description | eventData.goal.semanticAttributes.description | string | Description | summer promotion |
| Is Revenue Event | eventData.goal.semanticAttributes.isRevenue | boolean | Boolean type data to show whether the event is related to revenue. true: related to revenue. false: not related to revenue. | true |
| Place | eventData.goal.semanticAttributes.place | string | Place | Starbucks |
| Schedule ID | eventData.goal.semanticAttributes.scheduleID | string | Schedule ID | 1234 |
| Type | eventData.goal.semanticAttributes.type | string | Type | Credit Card |
| Level | eventData.goal.semanticAttributes.level | string | Level | 4 |
| Score | eventData.goal.semanticAttributes.score | float | Score | 590 |
| Ad Revenue Meta Data | eventData.goal.semanticAttributes.adPartners | map | Ad Revenue Meta Data | { “mopub”: { “app_version”: “5.18.0”, “adunit_id”: “12345”, “adunit_name”: “12345”, “adunit_format”: “Banner”, “id”: “12345”, “currency”: “USD”, “publisher_revenue”: 12345.123, “adgroup_id”: “12345”, “adgroup_name”: “12345”, “adgroup_type”: “12345”, “adgroup_priority”: “12345”, “country”: “kr”, “precision”: “publisher_defined”, “network_name”: “12345”, “network_placement_id”: “12345”, “demand_partner_data”: “12345” } } |
| Is First Event per User ID By Client | eventData.goal.semanticAttributes.isFirstPerUser | boolean | Boolean type data to show whether the event has happened in the past. (Set By Client) - true: First Event. - false: Not the First Event | true |