The metrics are used in Actuals Report. You can find the description from the below table.
For [ Field_Key ] information, please refer to this Link.
Touchpoint
Metric Name |
Description |
| Touchpoints (Impression+Click) | Sum of impressions and clicks |
| Impressions | Number of impressions, including those from the same user |
| Clicks | Number of clicks, including those from the same user |
App
Metric Name |
Description |
| Events (App) | Number of events in App |
| Event Value (App) | Sum of event values in App |
| Attributed Events (App) | Number of events that are attributed to Integrated Channel or Custom Channel |
| Installs (App) | Number of installs (both paid and organic), measured by first-time app opens. (sum of first install and re-install) |
| First Installs (App) | Number of Installs, excluding the Installs that happened in the past |
| Re-Installs (App) | Number of times a user deletes, re-downloads and opens the same app |
| Attributed Installs (App) | Number of installs that are attributed to Integrated Channel or Custom Channel |
| Unattributed Installs (App) | Number of installs that are not attributed to any Channel |
| Deferred Deeplink Installs (App) | Number of installs that launched with deferred deeplink |
| Uninstalls (App) | Number of uninstalls |
| Opens (App) |
Number of App opens, including both Deeplink Opens and Non-deeplink Opens |
| Deeplink Opens (App) | Number of App opens through DeepLink |
| Non-Deeplink Opens (App) | Number of opens excluding the opens via deeplink |
| First Order Complete (App) | Number of Order Complete events in App |
| First Revenue (App) | Revenue from App events (local currency) |
| Re-Order Complete (App) | Number of first purchase events, out of all purchase events in App |
| Re-Revenue (App) | Total revenue of first purchases (local currency), out of all purchase events in App |
| Attributed Order Complete (App) | Number of re-purchase events, out of all purchase events in App |
| Attributed Revenue (App) | Total revenue of re-purchases (local currency), out of all purchase events in App |
| Unattributed Order Complete (App) | Number of purchase events that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App |
| Unattributed Revenue (App) | Total revenue of purchases (local currency) that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App |
| Order Complete (App) | Number of purchase events that are not attributed to any Channel, out of all purchase events in App |
| Revenue (App) | Total revenue of purchases (local currency) that are not attributed to any Channel, out of all purchase events in App |
| Sign-Up (App) | Number of Sign-up events in App |
| Sign-In (App) | Number of Sign-in events in App |
| Sign-Out (App) | Number of Sign-out events in App |
| Home Screen (App) | Number of Home Screen events in App |
| Product Catalog (App) | Number of Product Catalog events in App |
| Search Results (App) | Number of Search Results events in App |
| Product View (App) | Number of Product View events in App |
| Add to Cart (App) | Number of Add to Cart events in App |
| Order Complete (App) | Number of Order Complete events in App |
| Revenue (App) | Revenue from App events (local currency) |
| Order Cancel (App) | Number of Order Cancel events in App |
| Refund Amount (App) | Refund Amount from App events (local currency) |
| App Custom Event (App) | Custom App metric |
Web
Metric Name |
Description |
| Events (Web) | Number of events from Web |
| Event Value (Web) | Sum of event values in Web |
| Attributed Events (Web) | Number of events that are attributed to Integrated Channel or Custom Channel |
| Opens (Web) | Number of Web opens, including those from the same user |
| Redirections (Web) | Number of Redirections in Web |
| Sign-Up (Web) | Number of Sign-up events in Web |
| Sign-In (Web) | Number of Sign-in events in Web |
| Sign-Out (Web) | Number of Sign-out events in Web |
| Home Screen (Web) | Number of Home Screen events in Web |
| Product Catalog (Web) | Number of Product Catalog events in Web |
| Search Results (Web) | Number of Search Results events in Web |
| Product View (Web) | Number of Product View events in Web |
| Add To Cart (Web) | Number of Add to Cart events in Web |
| Order Complete (Web) | Number of Order Complete events in Web |
| Revenue (Web) | Revenue from Web events, based local currency |
| Order Cancel (Web) | Number of Order Cancel events in Web |
| Refund Amount (Web) | Refund Amount from Web events (local currency) |
| Web Custom Event (Web) | Custom web metric |
App + Web
Metric Name |
Description |
| Sign-Up (App+Web) | Total Sign-up events, including both App and Web |
| Sign-In (App+Web) | Total Sign-in events, including both App and Web |
| Sign-Out (App+Web) | Total Log-out events, including both App and Web |
| Home Screen (App+Web) | Total Home Screen events, including both App and Web |
| Product Catalog (App+Web) | Total Product Catalog events, including both App and Web |
| Search Results (App+Web) | Total Search Results events, including both App and Web |
| Product View (App+Web) | Total Product View events, including both App and Web |
| Add to Cart (App+Web) | Total Add to Cart events, including both App and Web |
| Order Complete (App+Web) | Total Order Complete events, including both App and Web |
| Revenue (App+Web) | Total Revenue from App and Web events, based local currency |
| Order Cancel (App+Web) | Number of Order Cancel events in App and Web |
| Refund Amount (App+Web) | Refund Amount from App and Web events (local currency) |
