Metrics

The metrics are used in Actuals Report. You can find the description from the below table.

For [ Field_Key ] information, please refer to this Link

 

Touchpoint

Metric Name

Description

Touchpoints (Impression+Click) Sum of impressions and clicks
Impressions Number of impressions, including those from the same user
Clicks Number of clicks, including those from the same user

 

App

Metric Name

Description

Events (App) Number of events in App
Event Value (App) Sum of event values in App
Attributed Events (App) Number of events that are attributed to Integrated Channel or Custom Channel
Installs (App) Number of installs (both paid and organic), measured by first-time app opens. (sum of first install and re-install) 
First Installs (App) Number of Installs, excluding the Installs that happened in the past
Re-Installs (App) Number of times a user deletes, re-downloads and opens the same app
Attributed Installs (App) Number of installs that are attributed to Integrated Channel or Custom Channel
Unattributed Installs (App) Number of installs that are not attributed to any Channel
Deferred Deeplink Installs (App) Number of installs that launched with deferred deeplink
Uninstalls (App) Number of uninstalls
Opens (App) Number of App opens, including both Deeplink Opens and Non-deeplink Opens
First Opens (App) Number of App opens, excluding the Opens with record of opens in the past
Deeplink Opens (App) Number of App opens through DeepLink
Non-Deeplink Opens (App) Number of opens excluding the opens via deeplink
First Order Complete (App) Number of Order Complete events in App
First Revenue (App) Revenue from App events (local currency)
Re-Order Complete (App) Number of first purchase events, out of all purchase events in App
Re-Revenue (App) Total revenue of first purchases (local currency), out of all purchase events in App
Attributed Order Complete (App) Number of re-purchase events, out of all purchase events in App
Attributed Revenue (App) Total revenue of re-purchases (local currency), out of all purchase events in App
Unattributed Order Complete (App) Number of purchase events that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App
Unattributed Revenue (App) Total revenue of purchases (local currency) that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App
Order Complete (App) Number of purchase events that are not attributed to any Channel, out of all purchase events in App
Revenue (App) Total revenue of purchases (local currency) that are not attributed to any Channel, out of all purchase events in App
Sign-Up (App) Number of Sign-up events in App
Sign-In (App) Number of Sign-in events in App
Sign-Out (App) Number of Sign-out events in App
Home Screen (App) Number of Home Screen events in App
Product Catalog (App) Number of Product Catalog events in App
Search Results (App) Number of Search Results events in App
Product View (App) Number of Product View events in App
Add to Cart (App) Number of Add to Cart events in App
Order Complete (App) Number of Order Complete events in App
Revenue (App) Revenue from App events (local currency)
Order Cancel (App) Number of Order Cancel events in App
Refund Amount (App) Refund Amount from App events (local currency)
App Custom Event (App) Custom App metric

 

Web

Metric Name

Description

Events (Web) Number of events from Web
Event Value (Web) Sum of event values in Web
Attributed Events (Web) Number of events that are attributed to Integrated Channel or Custom Channel
Opens (Web) Number of Web opens, including those from the same user
Redirections (Web) Number of Redirections in Web
Sign-Up (Web) Number of Sign-up events in Web
Sign-In (Web) Number of Sign-in events in Web
Sign-Out (Web) Number of Sign-out events in Web
Home Screen (Web) Number of Home Screen events in Web
Product Catalog (Web) Number of Product Catalog events in Web
Search Results (Web) Number of Search Results events in Web
Product View (Web) Number of Product View events in Web
Add To Cart (Web) Number of Add to Cart events in Web
Order Complete (Web) Number of Order Complete events in Web
Revenue (Web) Revenue from Web events, based local currency
Order Cancel (Web) Number of Order Cancel events in Web
Refund Amount (Web) Refund Amount from Web events (local currency)
Web Custom Event (Web) Custom web metric

 

App + Web

Metric Name

Description

Sign-Up (App+Web) Total Sign-up events, including both App and Web
Sign-In (App+Web) Total Sign-in events, including both App and Web
Sign-Out (App+Web) Total Log-out events, including both App and Web
Home Screen (App+Web) Total Home Screen events, including both App and Web
Product Catalog (App+Web) Total Product Catalog events, including both App and Web
Search Results (App+Web) Total Search Results events, including both App and Web
Product View (App+Web) Total Product View events, including both App and Web
Add to Cart (App+Web) Total Add to Cart events, including both App and Web
Order Complete (App+Web) Total Order Complete events, including both App and Web
Revenue (App+Web) Total Revenue from App and Web events, based local currency
Order Cancel (App+Web) Number of Order Cancel events in App and Web
Refund Amount (App+Web) Refund Amount from App and Web events (local currency)
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