Deep links send users directly to a desired in-app location from an ad or a webpage. Using deep links for your campaigns will enhance user experience and drive conversions.
Airbridge supports the Uniform Resource Identifier Scheme (URI) and other types of deep links, such as App Links for Android and Universal Links for iOS. Airbridge also supports deferred deep links, which allow users who don't have your app installed to land on a specific page within your app instead of the home screen after installation.
Deep Link Settings
To create deep links, navigate to [Tracking Link]>[Deep Link] from the sidebar to arrange the basic settings.
Enter the URI Scheme and the Android sha256_cert_fingerprints or the iOS App ID, depending on your app’s platform. You can enter multiple Android sha256_cert_fingerprints separated by commas (",").
To get the Android sha256_cert_fingerprints and the iOS App ID, you may need help from your app developer. Find more information in the developer’s guide below.
Once you register the Android sha256_cert_fingerprints and the iOS App ID, you can create deep links on the [Create Tracking Links] page. In the “Redirection Path” section, enter a URI scheme to create a deep link that also serves as a tracking link.
Deferred Deep Link
The deep links you create with Airbridge also support deferred deep linking. When a user clicks on the deep link and doesn’t have the app installed, the user is sent to the app store. When that user installs and opens the app, the user can still be sent to the in-app location as you intended them to be sent.
The deferred deep link works for up to one hour from when the user clicks on the deep link. For example, if a user clicks on the deep link at 9 AM, installs, and opens your app at 9: 59 AM, the user will still be landing on the intended in-app page that is set as the destination.
If the user clicks on the deep link at 9 AM, makes an organic visit to the app store, and installs and opens the app at 9:59 AM, the deferred deep link will still work. However, if that user opens the app after 10 AM, the deferred deep link will no longer work, and the user will land at the app’s home screen.
Deferred deep links on iOS 14.5 and later
The deferred deep links created with Airbridge work on iOS 14.5 and later. However, Airbridge does not track any user-level data with deep links to comply with Apple’s ATT framework. The deep links are used for the sole purpose of redirecting the users who click the link to an in-app location.