SKAdNetwork (SKAN), a privacy-centric framework designed for the iOS ecosystem, facilitates the evaluation of app installation campaign efficacy devoid of user or device specifics.
To begin tracking a SKAN campaign, an initialization of an in-app event and a conversion value is required. Following this setup, any in-app event triggered subsequent to an app installation, which has an associated Conversion Value, prompts SKAN to adjust the Conversion Value to mirror the latest in-app event.
The SKAdNetwork Configuration API serves ad networks by supplying mapping data, enabling a correlation between conversion values and attribution data. Ad networks can use for decoding postback data.
The API response is delivered in a nested JSON format.
https://api.airbridge.io/skadnetwork/conversion-bit-config/v4
Get SKAN 3.0 Conversion Value Schema.
Field | Descrption | Required |
|---|---|---|
default_currency | Default currency | False (when value set ranges are used) |
last_update_time | Last updated datetime (epoch/unix timestamp in seconds) | True |
conversion_bits_rules | List of conversion value rules | True |
conversion_bits_rules.$.conversion_value | Conversion value of this rule | True |
conversion_bits_rules.$.events | List of the corresponding events of the rule | True |
conversion_bits_rules.$.events.$.event_name | Event name | True |
conversion_bits_rules.$.events.$.values | The object containing event value range for the event | False (when value set ranges are used) |
conversion_bits_rules.$.events.$.values.amount | The starting amount of the value range (equal to or greater than) | False (when value set ranges are used) |
conversion_bits_rules.$.events.$.values.max_amount | The max amount of the value range (less than) | False (when value set ranges are used) |
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curl -X GET 'https://api.airbridge.io/skadnetwork/conversion-bit-config/v4' \
-H 'Accept-Language: en' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer {AIRBRIDGE-API-TOKEN}'{
"default_currency": "USD",
"last_update_time": 1700000000,
"conversion_bits_rules": [
{
"events": [
{
"values": {
"amount": 1,
"max_amount": 10000
},
"event_name": "adnetwork_purchase"
}
],
"conversion_value": 1
},
{
"events": [
{
"values": {
"amount": 1,
"max_amount": 10000
},
"event_name": "adnetwork_purchase"
},
{
"event_name": "adnetwork_signup"
}
],
"conversion_value": 2
}
]
}