User GuideDeveloper GuideAPI
Dashboard

    Retention Report

    The Retention Report shows how many users returned to the app a certain number of days after installing the app or opening the app through a deep link.

    You can identify the channels and campaigns that attract the most active app users. The retention data can be used for campaign optimization and ad billings.

    Request Report

    POST

    https://api.airbridge.io/reports/api/v5/apps/{app_name}/retention/query

    Request a Retention Report.

    Request

    Headers

    Accept-Language
    string

    You can specify the language to use for API requests and result returns. It follows the ISO-639-1 format.

    Content-Type
    string

    Represents the media type of the resource. Defaults to application/json.

    Authorization
    string

    The key value to use for API requests. You can get it by checking out .

    Path Params

    app_name
    Requiredstring

    Airbridge App Name. (Unique ID)

    Body Params

    from
    Requiredstring

    The start date of the report data to request.

    • The date must be in the format 'YYYY-MM-DD'

    • This date must correspond with the timezone set in the Airbridge app. 

    • Future dates are not permitted.

    to
    Requiredstring

    The end date of the report data to request.

    • The date must be in the format 'YYYY-MM-DD'

    • This date must correspond with the timezone set in the Airbridge app.

    • The system only accepts dates up the current date. The time period available for querying is up to 92 days.

    granularity
    Requiredenum

    The analytics interval period.

    ENUM VALUES
    day

    Analyze the data by day.

    week

    Analyze the data by week. Calculated in 7 day intervals from the start date.

    month

    Analyze the data by month. Calculated the same month from the start date until the corresponding date in the subsequent month. For example, given a start date of March 10, the same month would be pretended until April 10.

    hour

    Analyze the data by hour. Only Install (App) can be set as the start event.

    minute

    Analyze the data by minute. Only Install (App) can be set as the start event.

    startEvent
    Requiredenum[]

    The event that initiates a User Journey in the time period set. Choose at least 1 event.

    ENUM VALUES
    app_installs

    Installs (App). Install events that occurred within the selected time period.

    app_deeplink_opens

    Deeplink Opens (App). Deeplink Open events that occurred within the selected time period.

    app_deeplink_pageviews

    Deeplink Pageviews (App). Deeplink Pageview events that occurred within the selected time period.

    returnEvents
    Requiredenum[]

    An in-app event performed by the user after performing a Start Event.

    It is possible to set up multiple return events.

    ENUM VALUES
    app_order_complete

    Order Complete (App). Order Complete event performed within the selected time period.

    app_first_order_complete

    First Order Complete (App). First Order Complete event performed within the selected time period.

    app_ad_impression

    Ad Impression (App). Ad Impression event performed within the selected time period.

    app_ad_click

    Ad Click (App). Ad Click event performed within the selected time period.

    app_subscribe

    Subscribe (App). Subscribe event performed within the selected time period.

    measurementOption
    Requiredenum

    The option to view the retention by unique users or by user journeys that are separated by Start Events. [Reference]

    ENUM VALUES
    general_retention

    General. A User Journey of a unique user is initiated by the Start Event performed by that user.

    confined_retention

    Confined. A User Journey of a unique user is initiated by the Start Event performed by that user. The Airbridge Device ID is used to identify unique users.

    groupBy
    Requiredobject

    Allows you to set a group by to divide the numbers for the metric you want to see.

    filters
    Requiredobject[]

    The filter for providing 'group by' items.

    sorts
    Requiredobject[]

    Sort report data by 'Group By' or 'Metric'.

    keyword
    string
    pagination
    object
    Request
    12345
    curl -X POST 'https://api.airbridge.io/reports/api/v5/apps/{app_name}/retention/query' \
  -H 'Accept-Language: ko' \
  -H 'Content-Type: application/json' \
  -H 'Authorization: Bearer {AIRBRIDGE-API-TOKEN}' \
  -d '{"from":"2022-11-04","to":"2022-11-11","granularity":"day","startEvent":["app_installs"],"returnEvents":["app_order_complete"],"measurementOption":"general_retention","groupBy":{"fields":["channel"]},"filters":[{"field":"campaign","filterType":"IN","values":["App"]}],"sorts":[{"fieldName":"event_type","isAscending":true}],"pagination":{"skip":0,"size":50}}'
    Payload
    123456789101112131415161718192021222324252627282930313233343536
    {
  "from": "2022-11-04",
  "to": "2022-11-11",
  "granularity": "day",
  "startEvent": [
    "app_installs"
  ],
  "returnEvents": [
    "app_order_complete"
  ],
  "measurementOption": "general_retention",
  "groupBy": {
    "fields": [
      "channel"
    ]
  },
  "filters": [
    {
      "field": "campaign",
      "filterType": "IN",
      "values": [
        "App"
      ]
    }
  ],
  "sorts": [
    {
      "fieldName": "event_type",
      "isAscending": true
    }
  ],
  "pagination": {
    "skip": 0,
    "size": 50
  }
}

    Response

    200SUCCESS

    400ERROR

    Response
    12345
    {
  "data": {
    "taskId": "5e286bd4-b4b1-4c04-8f6a-123456789abc"
  }
}

    Get Report

    GET

    https://api.airbridge.io/reports/api/v5/apps/{app_name}/retention/query/{task_id}

    Request status

    The status of an asynchronous request can be checked with task.status in the API request result.

    #{"style":{"minWidth":"130px"}}

    PENDING

    Data aggregation is in preparation

    RUNNING

    Data is being aggregated.

    SUCCESS

    The aggregation is completed and returns the result.

    FAILURE

    The request has failed.

    CANCELED

    The request has been canceled.

    Request

    Headers

    Accept-Language
    string

    You can specify the language to use for API requests and result returns. It follows the ISO-639-1 format.

    Content-Type
    string

    Represents the media type of the resource. Defaults to application/json.

    Authorization
    string

    The key value to use for API requests. You can get it by checking out .

    Path Params

    app_name
    Requiredstring

    Airbridge App Name. (Unique ID)

    task_id
    Requiredstring

    The task_id returned by the result of the 'Request Report' API.

    Query Params

    skip
    number

    The number of objects to be skipped.

    The default is 0.

    size
    number

    A limit on the number of objects to be returned.

    The default is 100.

    Request
    1234
    curl -X GET 'https://api.airbridge.io/reports/api/v5/apps/{app_name}/retention/query/{task_id}' \
  -H 'Accept-Language: ko' \
  -H 'Content-Type: application/json' \
  -H 'Authorization: Bearer {AIRBRIDGE-API-TOKEN}'

    Response

    200SUCCESS

    200SUCCESS

    404ERROR

    Response
    1234567
    {
  "task": {
    "status": "RUNNING",
    "taskId": "5e286bd4-b4b1-4c04-8f6a-670dc7ce637d",
    "endedAt": "2022-01-17T19:10:00.286939+09:00"
  }
}

    Was this page helpful?

    Have any questions or suggestions?