Report Metrics

    AirbridgeWritten by Airbridge,

    The metrics are used in Actuals Report. You can find the description from the below table.

    For [ Field_Key ] information, please refer to this Link

     

    Touchpoint

    Metric Name

    Description

    Touchpoints (Impression+Click)

    Sum of impressions and clicks that Airbridge collected directly via tracking link or Web SDK.

    *Impressions (Channel), Clicks (Channel), and TP from SAN is not included in this metric. 

    Impressions

    Number of impressions that Airbridge collected, including those from the same user

    Clicks

    Number of clicks that Airbridge collected, including those from the same user

    Impressions (Channel)

    Number of Impressions received from the Ad channel (data received through API every 4 hours)

    Clicks (Channel)

    Number of Clicks received from the Ad channel (data received through API every 4 hours)

     

    Cost

    Metric Name

    Description

    Cost (Channel)

    Total spending received from the channel

    (data received through API every 4 hours)

    App

    Metric Name

    Description

    Events (App)

    Number of events in App

    Event Value (App)

    Sum of event values in App

    Attributed Events (App)

    Number of events that are attributed to Integrated Channel or Custom Channel

    Installs (App)

    Number of installs (both paid and organic), measured by first-time app opens. (sum of first install and re-install) 

    First Installs (App)

    Number of Installs, excluding the Installs that happened in the past 

    Re-Installs (App)

    Number of times a user deletes, re-downloads and opens the same app

    Attributed Installs (App)

    Number of installs that are attributed to Integrated Channel or Custom Channel

    Unattributed Installs (App)

    Number of installs that are not attributed to any Channel

    Deferred Deeplink Installs (App)

    Number of installs that launched with deferred deeplink

    Uninstalls (App)

    Number of uninstalls

    Total Opens (App)

    Number of App opens, including both Deeplink Opens and Non-deeplink Opens

    Deeplink Opens (App)

    Number of App opens through DeepLink

    Non-Deeplink Opens (App)

    Number of opens excluding the opens via deeplink

    First Order Complete (App)

    Number of Order Complete events in App

    First Revenue (App)

    Total revenue of first purchases (local currency), out of all purchase events in App

    Re-Order Complete (App)

    Number of re-purchase events, out of all purchase events in App

    Re-Revenue (App)

    Total revenue of re-purchases (local currency), out of all purchase events in App

    Attributed Order Complete (App)

    Number of purchase events that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App

    Attributed Revenue (App)

    Total revenue of purchases (local currency) that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App

    Unattributed Order Complete (App)

    Number of purchase events that are not attributed to any Channel, out of all purchase events in App

    Unattributed Revenue (App)

    Total revenue of purchases (local currency) that are not attributed to any Channel, out of all purchase events in App

    Order Complete (App)

    Number of Order Complete events in App

    Revenue (App)

    Revenue from App events (local currency)

    Sign-Up (App)

    Number of Sign-up events in App

    Sign-In (App)

    Number of Sign-in events in App

    Sign-Out (App)

    Number of Sign-out events in App

    Home Screen (App)

    Number of Home Screen events in App

    Product Catalog (App)

    Number of Product Catalog events in App

    Search Results (App)

    Number of Search Results events in App

    Product View (App)

    Number of Product View events in App

    Add to Cart (App)

    Number of Add to Cart events in App

    Order Complete (App)

    Number of Order Complete events in App

    Revenue (App)

    Revenue from App events (local currency)

    Order Cancel (App)

    Number of Order Cancel events in App

    Refund Amount (App)

    Refund Amount from App events (local currency)

    SKAN Installs (App)

    The number of Install events by SKAdNetwork of iOS

    SKAN Re-installs (App)

    The number of Re-install events from the install event of SKAdNetwork

    SKAN Assisted Install (App)

    One of the multi-touchpoints of the user before installs but was not selected as a winning touchpoint in the SKAdNetwork attribution model. Up to five different channels credited for contributing to the install will receive assisted install given from the SKAdNetwork.

    SKAN Revenue

    The total amount purchased by the user for 24 hours after SKAdNetwork install event occurs. SKAdNetwork Revenue is calculated by multiplying the median value of the pre-defined revenue range with the number of users purchased.

    SKAN Order Complete User

    The number of users purchased for 24 hours after the SKAdNetwork install event occurs.
    It counts when revenue is generated, or conversion or engagement was occurred by 'order.completed' event. (see )

    SKAN Number of Order Complete

    The number of purchases that a user made for 24 hours after the SKAdNetwork install event occurs. It measures as an Engagement of 'order.completed' event. It counts as the number of purchases even when selected to track Revenue.

    SKAN Sign-up (App)

    Sign-up events selected as SKAdNetwork Conversion

    SKAN Sign-in (App)

    Sign-in events selected as SKAdNetwork Conversion

    SKAN Sign-out (App)

    Sign-out events selected as SKAdNetwork Conversion

    SKAN Home Screen (App)

    Home Screen events selected as SKAdNetwork Conversion

    SKAN Product Catalog (App)

    Product Catalog events selected as SKAdNetwork Conversion

    SKAN Search Results (App)

    Search Results events selected as SKAdNetwork Conversion

    SKAN Product View (App)

    Product View events selected as SKAdNetwork Conversion

    SKAN Add to Cart (App)

    Add to Cart events selected as SKAdNetwork Conversion

    SKAN Order Cancel (App)

    Order Cancel events selected as SKAdNetwork Conversion

    SKAN {custom_goal_category} (App)

    {custom_goal_category} selected as SKAdNetwork Conversion

    App Custom Event (App)

    Custom App metric

     

    Web

    Metric Name

    Description

    Events (Web)

    Number of events from Web

    Event Value (Web)

    Sum of event values in Web

    Attributed Events (Web)

    Number of events that are attributed to Integrated Channel or Custom Channel

    Opens (Web)

    Number of Web opens, including those from the same user

    Redirections (Web)

    Number of Redirections in Web

    Sign-Up (Web)

    Number of Sign-up events in Web

    Sign-In (Web)

    Number of Sign-in events in Web

    Sign-Out (Web)

    Number of Sign-out events in Web

    Home Screen (Web)

    Number of Home Screen events in Web

    Product Catalog (Web)

    Number of Product Catalog events in Web

    Search Results (Web)

    Number of Search Results events in Web

    Product View (Web)

    Number of Product View events in Web

    Add To Cart (Web)

    Number of Add to Cart events in Web

    Order Complete (Web)

    Number of Order Complete events in Web

    Revenue (Web)

    Revenue from Web events, based local currency

    Order Cancel (Web)

    Number of Order Cancel events in Web

    Refund Amount (Web)

    Refund Amount from Web events (local currency)

    Web Custom Event (Web)

    Custom web metric

     

    App + Web

    Metric Name

    Description

    Sign-Up (App+Web)

    Total Sign-up events, including both App and Web

    Sign-In (App+Web)

    Total Sign-in events, including both App and Web

    Sign-Out (App+Web)

    Total Log-out events, including both App and Web

    Home Screen (App+Web)

    Total Home Screen events, including both App and Web

    Product Catalog (App+Web)

    Total Product Catalog events, including both App and Web

    Search Results (App+Web)

    Total Search Results events, including both App and Web

    Product View (App+Web)

    Total Product View events, including both App and Web

    Add to Cart (App+Web)

    Total Add to Cart events, including both App and Web

    Order Complete (App+Web)

    Total Order Complete events, including both App and Web

    Revenue (App+Web)

    Total Revenue from App and Web events, based local currency

    Order Cancel (App+Web)

    Number of Order Cancel events in App and Web

    Refund Amount (App+Web)

    Refund Amount from App and Web events (local currency)

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