Onboarding Airbridge

    Airbridge is a mobile measurement partner that streamlines marketing attribution, from data collection to performance measurement, within a single unified dashboard.

    Airbridge provides readily available report templates to help you efficiently track user journeys across apps and websites and gain valuable insights for mobile growth. Features such as deep linking, audience management, fraud validation, and raw data exports are also available for mobile performance optimization.

    Let's begin your Airbridge journey!

    Note

    If you are using the DeepLink Plan, refer to the DeepLink Plan section in the User Guide.

    About Airbridge

    Airbridge is accessible through a web browser. Try using the demo app to explore Airbridge's capabilities without any setup.

    Onboarding Airbridge

    Follow the steps below to begin your Airbridge journey. The actual onboarding process may vary depending on the nature of your business.

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    Relevant Articles

    1. App registration and configuration

    Register your app with Airbridge and set the app time zone, app standard currency, etc.

    - Registering Your App with Airbridge

    - App Time Zone Setup

    - App Standard Currency Setup

    2. SDK integration

    Integrate the Airbridge SDK into your apps and websites.

    - Getting Started with the Airbridge SDK

    - Android SDK

    - iOS SDK

    3. Attribution setup

    Adjust the attribution rules to match your marketing goals.

    - Setting Up Attribution

    - Airbridge Attribution Model

    - Lookback and Attribution Window Setup

    4. Integration and tracking link generation

    Connect Airbridge with your ad channel accounts or embed Airbridge tracking links in your ads to measure performance.

    - Integration Overview

    - Creating Tracking Links

    5. Additional configuration

    Proceed with additional setups as necessary, such as enabling deep linking on tracking links or connecting cloud storage and other third-party platforms with Airbridge.

    - Cloud Storage Integration

    - Third-party Platform Integration

    - Deep Link Settings

    6. Data collection

    Allow Airbridge to collect a substantial amount of data for about 24 to 48 hours.

    7. Performance measurement

    Access your data through Airbridge reports and raw data exports.

    - Airbridge Reports Overview

    - Using Your Raw Data

    Airbridge User Guide at a glance

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    Key Articles

    Getting Started

    Begin your Airbridge journey by configuring your Airbridge App settings and attribution rules.

    - Airbridge User Management

    - Understanding Events in Airbridge

    - Configuring Your App in Airbridge

    - Setting Up Attribution

    Tracking Link

    Tracking links serve as an essential tool for data collection. Make sure to read about Integrated Channels and Custom Channels before creating tracking links. You can use social share previews and custom domains to improve user experiences.

    - Understanding Channels

    - Creating Tracking Links

    - Configuring Tracking Links

    - Deep Link

    Reporting

    Monitor your online performance through the Overview Dashboard and Actuals Report in real-time. The Retention Report, Revenue Report, Funnel Report, and Active Users Report highlight key metrics such as retention rates, revenue, conversion rates, DAU, and MAU.

    You can also upload your data that Airbridge does not collect to Airbridge.

    If you run iOS campaigns, complete the necessary setups for campaign measurement through SKAdNetwork.

    - Overview Dashboard

    - Actuals Report

    - Retention Report

    - Revenue Report

    - Funnel Report

    - Active Users Report

    - Uploading Data to Airbridge

    - SKAdNetwork (iOS)

    Integration

    Airbridge supports integration with various ad channels.

    You can also connect Airbridge with your cloud storage and other third-party platforms.

    You can build audience segments and share them with ad channels to optimize your campaigns.

    - Google Ads

    - Meta Ads

    - Apple Search Ads

    - TikTok for Business

    - Ad Channel Integration

    - Cloud Storage Integration

    - Third-party Platform Integration

    - Mediation Platform Integration

    - Audience Manager

    Airbridge Playbooks

    Discover best practices and recommended actions for various scenarios to optimize your Airbridge experience.

    - How To Boost Conversion Rates With Web Redirection Using Airbridge Tracking Links

    Glossary

    Explore the metric and GroupBy options available in Airbridge reports, as well as essential mobile marketing terms.

    - Report Metrics

    - Report GroupBys

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