- User Guide
- Glossary
Report Groupby
Written by Airbridge,The full list of 'Groupby' used in the Actuals Report. You can find the description from the below table.
For [ Field_Key ] information, please refer to this link.
Name | Description |
Event Category | User-generated event name |
Event Action | First property value of the occurred event |
Event Label | Second property value of the occurred event |
Name | Description |
Event Date | Event Date (YYYY-MM-DD) |
Event Year | The year that the event happened |
Event Month | The month that the event happened |
Event Week | Week number that an event occurred. Week 01 refers to the week with the first Thursday. e.g. 02 |
Event Day of the month | Day of the month that the event happened |
Event Day of the week | Day of the week that the event happened |
Event Hour | The hour that the event happened |
Name | Description |
Is First Event per Device ID | Boolean type data to show whether the event has happened in the past. (per airbridge device id) - true: First Event. - false: Not the First Event (App Event Available Only) |
Is First Event per User ID | Boolean type data to show whether the event has happened in the past. (per user id) - true: First Event. - false: Not the First Event (Both Web/App Event Available) |
Event Source | The data source from which the event was collected. - App - Web - Tracking Link - SMS Link |
Event Type | The parent group of the user-generated event e.g. In-App Event |
Browser Referrer Host | Web browser referrer host e.g. blog.ab180.co |
App Market Identifier | App Market ID from which user downloaded the app. (Android Only) - playStore - oneStore - huaweiStore |
Name | Description |
Campaign Short ID | Short ID of the tracking link with the Attributed Touchpoint. (Unique value generated automatically by Airbridge System |
Email of the Tracking Link Creator | Email of the Airbridge user who created the Tracking Link |
Agency of the Tracking Link Creator | Agency name that generated the Tracking Link |
Name | Description |
Is Validated Attribution | Whether the conversions are valid for the attribution or not. (must meet validation rules that were set in the Airbridge dashboard) true: valid false: invalid |
Is Validated Postback | Whether the conversions are valid to be sent by the postback. (follow by Postback Delivery Rules that were set in the Airbridge dashboard) true: valid false: invalid |
Target Event Category | The event name of Target Event to which subsequent event was attributed. - Install (App) - Deeplink Open (App) * Except for the above events (Install and Deeplink Open), the rest of the events belongs to the subsequent event |
Is First Target Event per Device | Whether the Target Event to which subsequent event was attributed is the first event true: first event false: not the first event |
Name | Description |
Touchpoint Fraud Tag | Fraud Validation Tag of the fraudulent touchpoint (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) e.g. Fraud_Touchpoint_ClickShortLagTime |
Conversion Fraud Tag | Fraud Validation Tag of the fraudulent conversion event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) e.g. Fraud_Conversion_DeviceTimezone |
Target Event Fraud Tag | Fraud Validation Tag of the fraudulent Target event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard) * Only the Target event can be attributed from the touchpoint, and the subsequent event inherits the valid attribution of the target event e.g. Fraud_Conversion_DeviceTimezone |
Name | Description |
Device Type | Device Type - mobile - tablet - desktop - other |
Airbridge Device ID Type | Airbridge Device ID Generation Type - GAID - IDFA - IDFV - Random Generated |
Device Model | Device Model |
Manufacturer | Device Manufacturer |
Platform | Device Platform - Android - iOS - Desktop - Other |
OS Name | Device OS Name |
OS Version | Device OS Version |
Browser Name | Browser Name |
Browser Version | Browser Version |
Locale | Device Locale |
Language | Device Language |
Country | Device Country |
Client IP Country | Country by IP Address |
Client IP Subdivision | Subdivision by IP Address e.g. California, Seoul |
Client IP City | City by IP Address e.g. Los Angeles, GangNam-Gu |
Client IP Cloud Provider | Cloud Provider for the IP address e.g. AWS, GCP |
Network Carrier | Device Network Carrier |
Timezone | Device Timezone |
Limit Ad Tracking | Boolean type data to show Device Ad Tracking Limitation Status - true: Ad Tracking is not permitted - false: Ad Tracking is permitted |
App Tracking Transparency | iOS ATTrackingManager's Authorization Status - Not Determined: If a user hasn’t yet received an authorization request to allow app-related tracking data. - Restricted: If the authorization to allow app-related tracking data is restricted. - Denied: If the authorization to allow app-related tracking data is denied. - Authorized: If the user gives the authorization to allow app-related tracking data. |
Cellular | Boolean type data to show Device Cellular activation status - true: Cellular is activated - false: Cellular is deactivated |
Wifi | Boolean type data to show Device WiFi activation status - true: WiFi is activated - false: WiFi is deactivated |
Name | Description |
App Version | Users' App version |
App Version Code | App version code for releases or updates on Google Play Store. |
Airbridge App Name | App name registered in Airbridge dashboard |
Name | Description |
Airbridge SDK Version | Airbridge SDK Version (Platform_OS_Version) |
Name | Description |
SKAN Version | SKAN Version |
SKAN Revenue Range | SKAN Revenue range |
SKAN Event Count | SKAN number of event occurrence - All SKAN metrics are counted 1 except the number of 'Order Complete' metric - For tracking the number of 'Order Complete', the actual count of purchases is recorded. (Adding 'event category' groupby is recommended) |
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