Report Groupby

The full list of 'Groupby' used in the Actuals Report. You can find the description from the below table.

For [ Field_Key ] information, please refer to this link

 

Event

Name

Description

Event Category User-generated event name
e.g. Install (App), Order Complete (App)
Event Action First property value of the occurred event
Event Label Second property value of the occurred event

 

Event Datetime

Name

Description

Event Date Event Date (YYYY-MM-DD)
Event Year The year that the event happened
Event Month The month that the event happened
Event Week Week number that an event occurred. Week 01 refers to the week with the first Thursday.
e.g. 02
Event Day of the month Day of the month that the event happened
Event Day of the week Day of the week that the event happened
Event Hour The hour that the event happened

 

Event Property

Name

Description

Is First Event per Device ID Boolean type data to show whether the event has happened in the past. (per airbridge device id)
- true: First Event.
- false: Not the First Event

(App Event Available Only)
Is First Event per User ID Boolean type data to show whether the event has happened in the past. (per user id)
- true: First Event.
- false: Not the First Event

(Both Web/App Event Available)
Event Source The data source from which the event was collected.
- App
- Web
- Tracking Link
- SMS Link
Event Type The parent group of the user-generated event
e.g. In-App Event
Browser Referrer Host Web browser referrer host
e.g.
blog.ab180.co
App Market Identifier App Market ID from which user downloaded the app. (Android Only)
- playStore
- oneStore
- huaweiStore

 

Touchpoint

Name

Description

Channel Channel that generated touchpoints and conversions
Campaign Campaign that generated touchpoints and conversions
(the campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link)
Ad Group Ad Group that generated touchpoints and conversions
(the ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link)
Ad Creative Ad Creative that generated touchpoints and conversions
(the ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link)
Content Content that generated touchpoints and conversions
(The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link)
e.g. Ad copy, slogan, promotion name
Term Term that generated touchpoints and conversions, and also refers to ad search keyword.
(The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link)
Sub Publisher Sub publisher that generated touchpoints and conversions
(the parameter used by publishers for identifying sub-publishers are provided)
Sub Sub Publisher 1 Level 1 publisher below Sub Publisher that generated touchpoints and conversions
(the parameter used by publishers for identifying sub-publishers are provided)
Sub Sub Publisher 2 Level 2 publisher below Sub Publisher that generated touchpoints and conversions
(the parameter used by publishers for identifying sub-publishers are provided)
Sub Sub Publisher 3 Level 3 publisher below Sub Publisher that generated touchpoints and conversions
(the parameter used by publishers for identifying sub-publishers are provided)
Campaign ID Unique ID for a campaign parameter value that was generated from SAN(Self-attribution Network)
Ad Group ID Unique ID for Ad Group parameter value that was generated from SAN(Self-attribution Network)
Ad Creative ID Unique ID for Ad Creative parameter value that was generated from SAN(Self-attribution Network)
Campaign Type Campaign type that generated touchpoints and conversions
(the ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link)
Ad Account ID Ad Account ID registered in SAN(Self-attribution Network)
Channel Type Channel type of the Attributed Channel
- Custom Channel
- Integrated Channel
- Unattributed
Touchpoint Generation Type Touchpoint Generation Type
- Tracking Link
- Tracking Parameters
- Self-attributing Network
- UTM
- SDK (Web)
- SDK (App)
Touchpoint Identity Matching Type Matching Method of the Attributed Touchpoint
- id
- android_referrer
- fingerprint
- deeplink
- platform
- user_id
- apple_search_ads
Is View-through Boolean type data to show whether the Airbridge user chose to track impressions or clicks.
- true: Impression
- false: Clicks
Is Re-engagement Boolean type data to show whether the campaign is re-engagement campaign or not

 

Tracking Link

Name

Description

Campaign Short ID Short ID of the tracking link with the Attributed Touchpoint.
(Unique value generated automatically by Airbridge System
Email of the Tracking Link Creator Email of the Airbridge user who created the Tracking Link
Agency of the Tracking Link Creator Agency name that generated the Tracking Link

 

Attribution Result

Name

Description

Is Validated Attribution Whether the conversions are valid for the attribution or not. (must meet validation rules that were set in the Airbridge dashboard)
true: valid
false: invalid
Is Validated Postback Whether the conversions are valid to be sent by the pastback. (follow by Postback Delivery Rules that were set in the Airbridge dashboard)
true: valid
false: invalid
Target Event Category The event name of Target Event to which subsequent event was attributed.
- Install (App)
- Deeplink Open (App)
* Except for the above events (Install and Deeplink Open), the rest of the events belongs to the subsequent event
Is First Target Event per Device Whether the Target Event to which subsequent event was attributed is the first event
true: first event
false: not the first event

 

Fraud

Name

Description

Touchpoint Fraud Tag Fraud Validation Tag of the fraudulent touchpoint (follow by the Fraud Validation Rules that were set in the Airbridge dashboard)
e.g. Fraud_Touchpoint_ClickShortLagTime
Conversion Fraud Tag Fraud Validation Tag of the fraudulent conversion event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard)
e.g. Fraud_Conversion_DeviceTimezone
Target Event Fraud Tag Fraud Validation Tag of the fraudulent Target event (follow by the Fraud Validation Rules that were set in the Airbridge dashboard)
* Only the Target event can be attributed from the touchpoint, and Subsequent event inherits the valid attribution of the target event
e.g. Fraud_Conversion_DeviceTimezone

 

Device

Name

Description

Device Type Device Type
- mobile
- tablet
- desktop
- other
Airbridge Device ID Type Airbridge Device ID Generation Type
- GAID
- IDFA
- IDFV
- Random Generated
Device Model Device Model
Manufacturer Device Manufacturer
Platform Device Platform
- Android
- iOS
- Desktop
- Other
OS Name Device OS Name
OS Version Device OS Version
Browser Name Browser Name
Browser Version Browser Version
Locale Device Locale
Language Device Language
Country Device Country
Client IP Country Country by IP Address
Client IP Cloud Provider Cloud Provider for the IP address
e.g. AWS, GCP
Network Carrier Device Network Carrier
Timezone Device Timezone
Limit Ad Tracking Boolean type data to show Device Ad Tracking Limitation Status
- true: Ad Tracking is not permitted
- false: Ad Tracking is permitted
App Tracking Transparency iOS ATTrackingManager's Authorization Status

- Not Determined: If a user hasn’t yet received an authorization request to allow app-related tracking data.
- Restricted: If the authorization to allow app-related tracking data is restricted.
- Denied: If the authorization to allow app-related tracking data is denied.
- Authorized: If the user gives the authorization to allow app-related tracking data.
Cellular Boolean type data to show Device Cellular activation status
- true: Cellular is activated
- false: Cellular is deactivated
Wifi Boolean type data to show Device WiFi activation status
- true: WiFi is activated
- false: WiFi is deactivated

 

APP

Name

Description

App Version Users' App version
App Version Code App version code for releases or updates on Google Play Store.
Airbridge App Name App name registered in Airbridge dashboard

 

SDK

Name

Description

Airbridge SDK Version Airbridge SDK Version (Platform_OS_Version)


SKAdNetwork

Name

Description

SKAN Version SKAN Version
SKAN Revenue Range SKAN Revenue range
SKAN Number of Order Complete SKAN Number of order complete
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