At Airbridge, organizations select a plan based on their needs. Each plan offers a different set of features, usage limits, and pricing.
Airbridge offers 3 plans. Each plan provides a different set of features to match your organization's needs.
Airbridge uses pricing units to measure your organization's usage. The available pricing units depend on your plan.
MAU counts unique users who launched your app at least once during a calendar month (UTC). The same user launching the app multiple times counts as 1. Users who only uninstalled the app without any other activity are excluded. Unique users are identified by the Airbridge Device ID.
Attributed Install counts app installs attributed to ad channels plus installs confirmed by SKAN (SKAdNetwork) during each calendar month (UTC). The exact calculation depends on your SKAN version and settings.
When using the Attribution Overlap for SKAN 4.0, the Attributed Installs are aggregated as follows:
Aggregated data: Attributed Install (App) + SKAN Dedup Install (App)
Let's say your report shows the following.
In this case, for Ad Channel X, the Attributed Install (App) measured by Airbridge is 700. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 100. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel X is 800 (700+100).
For Ad Channel Y, the Attributed Install (App) measured by Airbridge is 200. The SKAN Dedup Install (App), which is the Attributed Installs measured by SKAN only after excluding the duplicate installs (measured by Airbridge using IDFA), is 0. Therefore, the Attributed Installs used for measuring Airbridge usage regarding Ad Channel Y is 200 (200+0).
As a result, the Attributed Installs used for measuring Airbridge usage for all ad channels is 1,000 (800+200).
If you are NOT using the "Attribution Overlap" feature in Airbridge for SKAN 4.0 or if you are using Airbridge for SKAN 3.0, the number of Attributed Installs is aggregated as follows:
Aggregated data: The larger value between Attributed Installs (App) and SKAN Installs (App) is determined for each ad channel, and the larger values of each channel are summed.
Let's say your report shows the following.
By using the larger values for the Airbridge usage calculation, the Attributed Installs are 500 (200 + 300).
Data points determine the maximum number of app events you can collect across all apps within the contract period. One event consumes one data point.
For the Growth Plan and DeepLink Plan, total data points are calculated as:
Data points = (Usage limit) × (Data points per pricing unit)
For the Core Plan, 1,500,000 data points are included in the free usage allowance. Each data point beyond the free usage allowance is billed as part of the pay-as-you-go pricing.
The Growth Plan gives you access to all Airbridge features. Measure ad performance and optimize campaigns using reports, raw data exports, ad channel integrations, tracking links, and attribution rules. Best for organizations running multiple campaigns or working with large volumes of data.
Your plan limits are set during your contract with Airbridge. Limits are based on the total usage across all apps registered in your organization.
Let’s say your organization's plan details are as follows.
Product Plan: Growth Plan
Contract Period: Jan 01, 2025 to Dec 31, 2026
Pricing Bucket: 1 year
Pricing Unit: Attributed Install
Usage Limit: 1M/year
Data points per usage unit: 100 per Attributed Install
Number of Apps Added to Airbridge: 2 apps
How the Airbridge usage is measured
The usage is measured by the sum of the Attributed Installs that occur for the 2 apps registered within your organization in Airbridge. The usage limit is 1M Attributed Installs for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
How total data points are calculated
The data points for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026, are calculated as follows.
Data points: 1,000,000 * 100 = 100,000,000
This means that the number of app events collected from the 2 apps cannot exceed 100,000,000 events for each period from Jan 1, 2025, to Dec 31, 2025, and from Jan 1, 2026, to Dec 31, 2026.
For detailed information on pricing, payment dates, and payment methods, contact sales.
To view plan and usage data for the Growth Plan, see guide.
The Core Plan provides access to attribution for major ad channels and key reports. With the Core Plan, you can integrate Meta Ads, Google Ads, Apple Ads, and TikTok for Business, and measure ad performance using tracking links, attribution rules, and reports. This plan is ideal for organizations starting paid campaigns or looking to quickly monitor performance across major channels.
The Core Plan does not require a sales contract. Organizations on the Core Plan receive a set free usage allowance, and pay-as-you-go pricing applies based on actual usage after the allowance is exhausted.
When you sign up for the Core Plan and create an organization, a 30-day free trial period begins from the date of organization creation. During this period, you receive 15,000 Attributed Installs and 1,500,000 data points. If the free usage is exhausted within this period, the free trial ends automatically.
Register a payment method before the 30-day trial ends to extend your free usage period to 1 year from the organization creation date. Without a payment method, any remaining free usage expires when the free trial ends.
Once either Attributed Installs or data points free usage is exhausted, monthly pay-as-you-go pricing applies to excess usage. Charges for the previous month's usage are automatically billed on the 8th of each month to the registered payment method.
Usage data for the previous day is updated in a single batch every day around 04:00 UTC.
Let's say your organization signed up for the Core Plan and registered a payment method as follows.
Product Plan: Core Plan
Sign-up date: Jan 01, 2026
Organization creation date: Jan 02, 2026
Payment method registered: Jan 14, 2026
Free usage exhausted: Nov 15, 2026
Apps: 2
Free usage period
Your free trial lasts 30 days from the organization creation date — from Jan 02, 2026 to Jan 31, 2026. At the start, 15,000 Attributed Installs and 1,500,000 data points are provided for free.
Since you registered a payment method on Jan 14, 2026 (before the trial ended), your free usage extends to Jan 01, 2027 — 1 year from the organization creation date.
Pay-as-you-go billing
Your organization exhausted all free usage on Nov 15, 2026. From this point, excess usage is billed regardless of the remaining free period.
For example, if you used 1,000 additional Attributed Installs:
Excess: 1,000 Attributed Installs
Charge: 1,000 × $0.05 = $50
Billed on: Dec 08, 2026
Pay-as-you-go charges are automatically billed on the 8th of each month to your registered payment method.
For the Core Plan, go to [Organization]>[Plan & Usage]>[Current Plan] in the Airbridge dashboard.
Under Usage Allowance, you can track your Attributed Install and data point usage against the free allowance. Each item shows current usage, free allowance, and usage rate with a progress bar. Usage data for the previous day is updated in a single batch every day around 04:00 UTC.
The DeepLink Plan provides dedicated access to Airbridge deep linking. With the DeepLink Plan, you can create tracking links with deep linking, customize branded links, and migrate from Firebase Dynamic Links. View data collected through tracking links in real-time reports. This plan is ideal for organizations looking to optimize user experience at a reasonable cost.
Your plan limits are set during your contract with Airbridge. Limits are based on the total usage across all apps registered in your organization.
Let’s say your organization’s plan details are as follows.
Product Plan: DeepLink Plan
Contract Period: Jan 01, 2025 to Dec 31, 2026
Pricing Bucket: 1 Month
Pricing Unit: MAU
Usage Limit: 5M/month
Number of Apps Registered with Airbridge: 3 apps
How the Airbridge usage is measured
The usage is measured by the sum of the Monthly Active Users (MAUs) that occur for the 3 apps registered within your organization in Airbridge. The usage limit is 5M MAUs for each month.
For detailed information on pricing, payment dates, and payment methods, contact sales.
To view plan and usage data for the DeepLink Plan, see guide.
Note
Only Airbridge users with the Admin or Manager organization role can access the [Plan & Usage] menu.
For the Growth Plan and DeepLink Plan, your organization’s current Airbridge plan and usage data can be found on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.
On the [Organization]>[Plan & Usage] page in the Airbridge dashboard, you can view the details of the current Airbridge plan in the [Current Plan] tab under the “Plan Details” section.
The following information is available for the Growth Plan and DeepLink Plan.
The following information is available for the Core Plan.
For the Core Plan, you can check the usage and free allowance for Attributed Installs and data points under [Usage Allowance] in [Plan Details]. The current usage, free allowance, and usage rate for each item are displayed with a progress bar.
Attention
If no payment method is registered for the Core Plan, a notification prompting payment method registration is displayed at the bottom of [Plan Details]. Registering a payment method extends the free usage period from 30 days to 1 year.
The usage data is visualized in the chart and table below the “Plan Details” section in the [Current Plan] tab on the [Organization]> [Plan & Usage] page in the Airbridge dashboard.
Note
The data in the usage chart and table are not updated in real time. For accurate reporting, the usage data is updated after adjustments that may take up to 8 days. The updated data is applied to the dashboard at 3:00 PM (UTC) daily.
The contracted pricing unit, the MAU or Attributed Install, is used to measure your organization’s Airbridge usage. If your usage is measured using units other than MAU or Attributed Install, contact sales or the Help Center for inquiries about your Airbridge usage.
If your contract includes a data point limit, you will see under "Airbridge Usage" 2 tabs: 1 tab that shows your Airbridge usage based on the pricing unit, and 1 tab that shows your data point usage.
Click Total Usage to view the total Airbridge usage or click Usage by App to view the usage by app registered within your organization in Airbridge.
The monthly usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar will show the usage and any overages measured in the contracted pricing unit.
The monthly usage is shown in bars, while the cumulative usage data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured in the contracted pricing unit.
The monthly data point usage is displayed in a bar format, with each bar representing the usage for a month. If overages occur in a specific month, the bar will appear in red. Hovering over each bar shows the usage and any overages measured.
The monthly data point usage is shown in bars, while the cumulative data is represented in a line. If overages occur, the line will appear in red starting from the month the usage limit is surpassed. Hovering over each bar shows the monthly usage, cumulative usage, and overages measured.
In the usage table, you can find the detailed usage data, including monthly usage, usage limit, and any overages. Clicking on the monthly period will show the monthly usage measured per app added to Airbridge. The overage data will appear in red.
Note
Only contracts that started after February 1, 2023, will be displayed in the [Usage History] tab.
The details of the contracts that started after February 1, 2023, and the usage history can be found in the [Usage History] tab on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.
The contract status is displayed as follows.
For “Current” and “Terminated” contracts, you can find the usage data measured by the contracted pricing unit when clicking on the contract period. The overages appear in red. For “Upcoming” contracts, you can only find the usage limit information.
Clicking Details of each contract will open a side panel that lists the contract details in full.
Feature | Growth Plan | Core Plan | DeepLink Plan |
|---|---|---|---|
Tracking links | O | O | O |
Attribution | O | O | X |
Reporting | O | Partial | Partial |
Raw data export | O | X | X |
Ad channel integration | O | Partial | X |
Audience management | O | Partial | X |
Growth Plan | Core Plan | DeepLink Plan | |
|---|---|---|---|
Pricing Bucket | Monthly or Yearly | Monthly | Monthly |
Pricing Unit | MAU (App) or Attributed Install | Attributed Install or Data Point | MAU |
Usage Limit | Negotiable during contract | Free usage provided | Negotiable during contract |
Data Point | Negotiable during contract | Free usage provided | N/A |
Plan Limit | Measured by pricing unit and data points | Pay-as-you-go pricing billed monthly after free usage is exceeded | Measured by pricing unit only |
Attributed Install (App) | SKAN Dedup Install (App) | |
|---|---|---|
Ad Channel X | 700 | 100 |
Ad Channel Y | 200 | 0 |
Attributed Install (App) | SKAN Install (App) | |
|---|---|---|
Ad Channel X | 200 | 15 |
Ad Channel Y | 110 | 300 |
Pricing unit | Available data points per unit |
|---|---|
MAU | 100, 200, 300, 400, 500, 600 |
Attributed Install | 1,000, 2,000, 3,000, 4,000 |
Item | Description |
|---|---|
Pricing bucket | Monthly or yearly. The time period used to measure your usage. |
Pricing unit | MAU or Attributed Install. The unit used to measure your usage. |
Usage limit | The maximum amount of your pricing unit allowed per pricing bucket. |
Data points | The maximum number of app events you can collect. Calculated as: usage limit × data points per pricing unit. |
Payment method | Free usage period | When free usage runs out |
|---|---|---|
Not registered | 30 days from organization creation | Free trial ends |
Registered | 1 year from organization creation | Pay-as-you-go billing starts |
Billing unit | Price | Included |
|---|---|---|
1 Attributed Install | $0.05 | 100 data points included |
Field | Description |
|---|---|
Contract ID | Your contract ID (Example: ABR-PAYG-000000) |
Airbridge Plan | Core |
Status | Free trial, Free subscription, Subscription |
Trial start date | The date your free trial started |
Payment method | Your registered payment method, or '+ Add card' if not registered |
Item | Description |
|---|---|
Pricing bucket | Monthly. The time period used to measure your usage. |
Pricing unit | MAU. The unit used to measure your usage. |
Usage limit | The maximum MAU allowed per month. |
Item | Description | Example |
|---|---|---|
Contract ID | The contract ID is displayed next to “Plan Details,” as stated in the current Airbridge usage contract. | ABR-000000 |
Airbridge Plan | This is the Airbridge plan the organization is currently using. | · Growth Plan |
Support Plan | The contracted pricing unit is used to measure the Airbridge usage. This is the support plan the organization is currently using. | · MAU · Standard |
Pricing Bucket | The time unit used to measure the Airbridge usage is consulted with sales. | · Monthly |
Pricing Unit and Usage Limit | The contracted usage limit per month or year is consulted with sales. | · MAU 5M |
Data Point | The maximum number of app events allowed to be collected is consulted with sales. Data points = (Contracted data points per pricing unit) * (Contracted usage limit) | 10M |
Contract Period | The start and end date of the current contract. | Nov 24, 2024 - Nov 23, 2025 |
Contract Period Progress Bar | The progress bar displays how much of the contract period has passed (%). | 10% of the contract period has passed |
Name | Description | Example |
|---|---|---|
Contract ID | The ID of the current active contract. | ABR-PAYG-000000 |
Airbridge Plan | The type of Airbridge plan the organization is using. | Core |
Pricing Unit and Usage Limit | The unit used to measure usage and the maximum free usage provided to the organization. | · Attributed Install 15k |
Status | The current status of the plan. | · Free trial |
Trial start date | The date the Core Plan free trial started. | Feb 2, 2026 |
Payment method | The registered payment method. If not registered, the '+ Add card' button is displayed. | Add card |
Name | Description | Example |
|---|---|---|
Attributed Install | The number of Attributed Installs used against the free allowance. | 1,200/15k (23%) |
Data Point | The number of events collected against the free allowance. | 1,100,300/1.5M (80%) |
Contract Status | Description |
|---|---|
Current | Active contract. |
Upcoming | Contract yet to begin. Will start after the current contract. |
Terminated | Contract past its end date. |
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