Airbridge Plans, Plan Limit, and Payment

    At Airbridge, you can select a plan for your organization and determine the pricing unit, bucket, volume, and data points through consultation with sales.

    Airbridge Plan

    Airbridge offers the Growth Plan and DeepLink Plan.

    Growth Plan

    The Growth Plan is the all-inclusive plan ideal for organizations that run multiple campaigns and need accurate attribution and ad performance tracking. Growth Plan users can collect data through tracking links and integrations with ad channels and third parties, visualize ad performance data in various Airbridge reports, export raw data, and configure attribution rules.

    To learn about feature details supported by the Growth Plan, go to this page.

    The DeepLink Plan is the essential plan ideal for organizations that need deep linking for frictionless user journeys. DeepLink Plan users can create tracking links with deep linking capabilities, customize tracking links for consistent branding, and view the tracking link results in real-time reports.

    To learn about feature details supported by the DeepLink Plan, go to this page.

    Plan comparison

    Below is a quick comparison table between the Growth Plan and the DeepLink Plan.

    Feature

    Growth Plan

    DeepLink Plan

    Tracking link generation and management

    O

    O

    Attribution

    O

    X

    Reporting

    All types of Airbridge reports are available

    Only the Actuals Report and Trend Report are available

    Raw data export

    O

    X

    Ad channel integration

    O

    X

    Audience management

    O

    X

    Plan Limit

    The plan limit is the contracted Airbridge usage limit. The Airbridge usage is calculated across all apps registered within Airbridge. The plan limit is determined by the pricing bucket, pricing unit, usage limit, and data points consulted with sales. Check the details below for the Growth Plan and DeepLink Plan.

    Growth Plan

    DeepLink Plan

    Pricing Bucket

    1 month or 1 year

    1 month

    Pricing Unit

    MAU (App) or Attributed Install

    MAU

    Usage Limit

    To be negotiated with sales
    (e.g. 1M Attributed Installs)

    To be negotiated with sales
    (e.g. 10K MAU)

    Data Point

    To be negotiated with sales
    (e.g. 10,000,000)

    N/A

    Plan Limit

    - Usage limit only
    - Usage limit and data point limit

    - Usage limit only

    For sample use cases, refer to this section of this article.

    Pricing bucket

    The pricing bucket is the time unit used to measure the Airbridge usage within the contract period. It can be either a month or a year. For example, you can agree on a 1-year contract period while setting the pricing bucket to 1 month.

    Pricing unit and usage limit

    Airbridge offers the Monthly Active User (MAU) and the Attributed Install as pricing units. Read on to learn how they are used to measure your Airbridge usage.

    Monthly Active User (MAU)

    When selecting MAU as the pricing unit, the number of unique users who have engaged with your app or apps more than once during each calendar month (UTC) is used to measure your Airbridge usage. Users who uninstall the app without any engagement are not counted.

    The unique user is determined by the Airbridge device ID.

    Note

    Airbridge Device ID is a Universally Unique ID used to identify devices. As a default, App Set ID for Android and IDFV for iOS are used. When GAID or IDFV are not collected or unavailable, the Random Generated ID generated by the Airbridge SDK is used.

    Attributed Install

    When selecting Attributed Install as the pricing unit, the number of app installs attributed to an ad channel or confirmed by SKAN during each calendar month (UTC) is used to measure your Airbridge usage. The specific aggregation method varies depending on the SKAN version and settings used.

    Data Points

    Data points are used to determine the maximum number of app events that can be collected within the contract period. When 1 app event is collected, 1 data point is consumed. The total number of data points is the maximum number of events that Airbridge can collect across all apps within your organization. It is calculated by multiplying the contracted data points per pricing unit by the contracted usage limit.

    When the pricing unit is MAU

    Airbridge offers 100, 200, 300, 400, 500, or 600 data points per Monthly Active User. The total number of data points within the contract period is calculated as follows.

    • Data points = (Contracted data points per Monthly Active User) * (Contracted usage limit)

    When the pricing unit is Attributed Install

    Airbridge offers 1,000, 2,000, 3,000, or 4,000 data points per Attributed Install. The total number of data points within the contract period is calculated as follows.

    • Data points = (Contracted data points per Attributed Install) * (Contracted usage limit)

    Sample Cases

    Below are sample cases to help you understand how Airbridge usage and total data points are calculated.

    How to View the Airbridge Plan and Usage Data

    Note

    Only Airbridge users with the Admin or Manager organization role can access the [Plan & Usage] menu.

    Your organization’s current Airbridge plan and usage data can be found on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.

    Details of the current Airbridge plan

    On the [Organization]>[Plan & Usage] page in the Airbridge dashboard, you can view the details of the current Airbridge plan in the [Current Plan] tab under the “Plan Details” section.

    The following information can be found under “Plan Details.”

    Item

    Description

    Example

    Contract ID

    The contract ID is displayed next to “Plan Details,” as stated in the current Airbridge usage contract.

    ABR-000000

    Airbridge Plan

    This is the Airbridge plan the organization is currently using.

    Growth Plan or DeepLink Plan

    Support Plan

    The contracted pricing unit is used to measure the Airbridge usage.

    This is the support plan the organization is currently using.

    MAU or Attributed Install

    Standard or Professional

    Pricing Bucket

    The time unit used to measure the Airbridge usage is consulted with sales.

    Monthly or Annual

    Pricing Unit and Usage Limit

    The contracted usage limit per month or year is consulted with sales.

    MAU 5M or Attributed Install 10M

    Data Point

    The maximum number of app events allowed to be collected is consulted with sales.

    Data points = (Contracted data points per pricing unit) * (Contracted usage limit)

    10M

    Contract Period

    The start and end date of the current contract.

    Nov 24, 2024 - Nov 23, 2025

    Contract Period Progress Bar

    The progress bar displays how much of the contract period has passed (%).

    10% of the contract period has passed

    Monitoring the Airbridge usage

    The usage data is visualized in the chart and table below the “Plan Details” section in the [Current Plan] tab on the [Organization]> [Plan & Usage] page in the Airbridge dashboard.

    Note

    The data in the usage chart and table are not updated in real time. For accurate reporting, the usage data is updated after adjustments that may take up to 8 days. The updated data is applied to the dashboard at 3:00 PM (UTC) daily.

    The contracted pricing unit, the MAU or Attributed Install, is used to measure your organization’s Airbridge usage. If your usage is measured using units other than MAU or Attributed Install, contact sales or the Help Center for inquiries about your Airbridge usage.

    If your contract includes a data point limit, you will see under "Airbridge Usage" 2 tabs: 1 tab that shows your Airbridge usage based on the pricing unit, and 1 tab that shows your data point usage.

    Usage chart

    Click Total Usage to view the total Airbridge usage or click Usage by App to view the usage by app registered within your organization in Airbridge.

    Usage table

    In the usage table, you can find the detailed usage data, including monthly usage, usage limit, and any overages. Clicking on the monthly period will show the monthly usage measured per app added to Airbridge. The overage data will appear in red.

    Usage history

    Note

    Only contracts that started after February 1, 2023, will be displayed in the [Usage History] tab.

    The details of the contracts that started after February 1, 2023, and the usage history can be found in the [Usage History] tab on the [Organization]>[Plan & Usage] page in the Airbridge dashboard.

    The contract status is displayed as follows.

    Contract Status

    Description

    Current

    Active contract.

    Upcoming

    Contract yet to begin. Will start after the current contract.

    Terminated

    Contract past its end date.

    For “Current” and “Terminated” contracts, you can find the usage data measured by the contracted pricing unit when clicking on the contract period. The overages appear in red. For “Upcoming” contracts, you can only find the usage limit information.

    Clicking Details of each contract will open a side panel that lists the contract details in full.

    Payment

    For detailed information on pricing, payment dates, and payment methods, contact sales.

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