• The SKAN Overlap Installs (App) metric measures the SKAN installs that are also attributed by Airbridge using IDFA. When using this metric and selecting SKAN Is Also Attributed by Airbridge (IDFA) as a GroupBy, only “true” will show as a value.

• The SKAN Dedup Installs (App) metric shows the SKAN installs that are only attributed via SKAN. When using this metric and selecting SKAN Is Also Attributed by Airbridge (IDFA) as a GroupBy, only “false” will show as a value.

When selecting SKAN Is Also Attributed by Airbridge (IDFA), the following values will show.

• true: Attributed by SKAN and also attributed by Airbridge using IDFA

• false: Attributed by SKAN only

• no value: The “Attribution Overlap” component is not included in the conversion value mapping, or the install is attributed to Meta Business. For more details, refer to this

  article.

Select SKAN {event name} User (App) as a metric to view the number of users who performed certain events.

Select any GroupBy from the GroupBys available for all measurement components to create a report view that suits your marketing needs.

However, when selecting SKAN Event Count Range as GroupBy, only 1 will show as a value because this GroupBy shows the number of events performed per set range, which is meant to be used for engagement tracking.

Select SKAN {event name} Count (App) as a metric to view the number of certain event occurrences. The total number of event occurrences per range is calculated by multiplying the median value of a range with the number of users who fall into the range. When the event occurrence falls out of the set ranges, it is counted in the last range.

In the Actuals and Trend report, the SKAN {event name} Count (App) metric will always show the total number of event occurrences of all ranges, and as in the following case, “500” will be shown as value.

The SKAN {event name} Count (App) metric uses the median value and therefore is unable to show the accurate number of event occurrences. If you want to track the number of event occurrences more accurately, create lots of ranges with smaller intervals.

Caution

If your iOS campaigns are mostly on Meta Business, the SKAN {event name} Count (App) metric may show inaccurate results. This is because Meta Business does not support engagement tracking via SKAN, and the SKAN {event name} Count (App) metric will show only 1 as a value regardless of how the conversion value is configured.

When measuring your Meta campaigns via SKAN, use the SKAN {event name} User (App) metric and measure the number of users who performed certain events.

Select the SKAN Event Count Range as a GroupBy to view the number of event occurrences per range. If you edit the range settings in the conversion value mapping, you will see the values of all ranges in the report. Be mindful when editing the ranges for engagement tracking.

Select the SKAN {event name} Revenue (App) as a metric to view the revenue. The total revenue per range is calculated by multiplying the median value of a range with the number of users who fall into the range. Revenue amounts that fall out of the set ranges are counted in the last range.

In the Actuals and Trend report, the SKAN {event name} Count (App) metric will always show the total revenue of all ranges, and as in the following case, “500,000” will show as a value.

The SKAN {event name} Revenue (App) metric uses the median value and therefore is unable to show the accurate revenue. If you want to track the revenue more accurately, create lots of ranges with smaller intervals.

Select the SKAN Revenue Range GroupBy to view the revenue by ranges. If you edit the range settings in the conversion value mapping, you will see the values of all ranges in the report. Be mindful when editing the ranges for revenue tracking.

Select the SKAN Retention (App) metric.

Select the SKAN Retention Range to view the retention value per range. This GroupBy can be applied to SKAN 4.0 data only.

If you edit the range settings in the conversion value mapping, you will see the values of all ranges in the report. Be mindful when editing the ranges for revenue tracking.