The Revenue Report allows you to monitor key revenue metrics such as ROAS and ARPU to analyze your revenue data in depth.

Refer to the articles below to learn how to configure and read the Revenue Report and monitor revenue metrics at the granularity you need.

• Creating a Revenue Report

• Calculation Method Applied in the Revenue Report

• FAQ - Revenue Report

The Revenue Report provides the Predictive Lifetime value (pLTV) feature, which allows marketers to build and optimize campaigns based on the user’s future potential to drive revenue.

• Predictive Lifetime Value (pLTV)