Airbridge supports integration with Microsoft Advertising. With the integration, you can track and measure the performance of your Microsoft Advertising campaigns in Airbridge.
Navigate to [Integrations]>[Ad Channel Integration] and select Microsoft Advertising. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Microsoft Advertising campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Postback configuration required
To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.
If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.
The data collected through the tracking links used in the Microsoft Advertising campaign may be displayed as acronyms. Refer to the following table.
Microsoft Ads | Airbridge | Description | Acronyms displayed in Microsoft Advertising |
|---|---|---|---|
Network | Sub ID | The channel type the ad was displayed | - o: search results of owned and operated Bing, AOL, Yahoo |
Device | Sub ID 1 | The device type the touchpoint occured | - m: mobile device |
Match Type | Sub ID 2 | The keyword matching type of the ad | - e: exact |
Bid Match Type | Sub ID 3 | The bidding matching type set for the ad keyword | - be: bidded exact |
For more details, refer to the Microsoft Advertising documentation.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Microsoft Advertising campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to the article below.
Note
Airbridge only sends app install event data as postback to Microsoft Advertising.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.
Manage the access permissions of the agencies and have control over which agency has access to your Microsoft Advertising campaign data.
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