This document is an onboarding guide designed to support customers who are onboarding to Airbridge for the first time. Through this guide, we aim to help you implement Airbridge smoothly and efficiently.
Airbridge is a Mobile Measurement Partner (MMP) that enables unified analysis of advertising performance across mobile apps and websites.
With Airbridge, you can:
Analyze marketing performance using last-touch attribution and multi-touch attribution
Measure app and web performance together within a single platform
Leverage advanced features such as:
Deeplinking
Audience Manager
Ad fraud detection
Raw data export
By adopting Airbridge, you can accurately measure campaign performance and maximize the effectiveness of your advertising channels. This allows you to develop stronger marketing strategies while optimizing costs.
Many customers are already achieving meaningful results with Airbridge. You can explore detailed examples through the links below:
This section provides an overview of the expected timeline, required stakeholders, and key stages of the Airbridge onboarding process.
Minimum: Approximately 2 weeks (depending on internal resources)
Typical: 4–8 weeks
MMP migration cases: 8–12 weeks
The following roles are typically involved during the onboarding process:
Register the Airbridge app
Connect advertising channels
Design conversion events
Invite and configure dashboard users
Install the Airbridge SDK
Configure deeplinks
Implement event tracking
Install additional SDKs if required
Deploy the app
Airbridge onboarding generally consists of three main stages, outlined below.
Tasks that marketers should complete in advance before development begins.
▶ For more details, refer to 1. Preparing for Airbridge Implementation.
Step | Owner | Task | Notes |
|---|---|---|---|
1.1 | Marketer | Register the Airbridge app | Register the service app. A development app can also be registered if needed. |
1.2 | Marketer | Plan advertising channel operations | Identify the advertising channels to be used and request integration if required. |
1.3 | Marketer | Design events to be tracked | Define conversion events and related properties for performance measurement. |
1.4 | Marketer / Developer | Decide on optional feature development (Optional) | Review and determine whether additional Airbridge features are required. |
SDK-related development tasks handled by developers.
▶ For more details, refer to 2. Performing Airbridge Development Tasks.
Step | Owner | Task | Notes |
|---|---|---|---|
2.1 | Developer | Install the Airbridge base SDK | Download and install the SDK. |
2.2 | Developer | Configure iOS IDFA collection | Implement IDFA collection on iOS. |
2.3 | Developer | Configure deeplinks | Set up deeplinks to route users to specific in-app pages. |
2.4 | Developer | Send events | Collect conversion events to measure campaign performance. |
2.5 | Developer | Install additional SDKs (Optional) | Complete any additional SDK integrations if required. |
2.6 | Developer / Marketer | Test the SDK | Verify that the SDK has been installed and configured correctly. |
2.7 | Developer | Deploy the app | Release the app version with the Airbridge SDK installed. |
Dashboard setup required for marketers to track and analyze advertising performance.
▶ For more details, refer to 3. Getting Started with the Airbridge Dashboard.
Step | Owner | Task | Notes |
|---|---|---|---|
3.1 | Marketer | Connect Self-Attribution Network (SAN) channels | Integrate SANs such as Meta Ads, Google Ads, and Apple Search Ads. |
3.2 | Marketer | Create tracking links | Generate tracking links to measure advertising performance. |
3.3 | Marketer | Configure postbacks | Set up postbacks for campaign optimization and reconciliation. |
3.4 | Marketer | Review performance reports | Monitor campaign performance using Airbridge reports. |
3.5 | Marketer | Manage advertising performance (Optional) | Use additional Airbridge features to manage and optimize performance. |
You can review your Airbridge plan limits and current usage using the link below:
Yes. The Airbridge SDK performs several critical functions:
Collects essential attribution data required for performance analysis
Enables deeplinking by routing users to specific in-app pages
Collects in-app conversion events generated by user actions
To fully utilize all Airbridge features, installing the SDK is required.
Once the app version containing the Airbridge SDK is deployed, Airbridge can collect:
App installs
Deeplink opens
App opens
Other conversion events
However, the point at which Airbridge can be used most effectively depends on the type of campaign being run.
Campaigns can be launched immediately after deploying the SDK-enabled app.
For rewarded install campaigns, it is recommended to allow sufficient time after deployment before launching campaigns.
▶ Why does Airbridge record more install events than internal data after deployment?
Stable retargeting requires a sufficiently high proportion of users to be on an app version that includes the Airbridge SDK.
Conversion events from users on older app versions without the SDK cannot be accurately tracked.
If rapid retargeting is required, consider encouraging app updates or enforcing a mandatory update.
Resource | Description |
|---|---|
Guidance on how to use the Airbridge dashboard effectively | |
Instructions for SDK installation and configuration | |
Documentation for Airbridge APIs | |
Access to handbooks and case studies | |
Educational videos covering Airbridge fundamentals |
This concludes the overview of the Airbridge onboarding process.
Please proceed to the next document to continue your onboarding journey:
👉 1. Preparing for Airbridge Implementation
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