If you have properly installed the Airbridge SDK, Airbridge tracks the Install(App) event without any additional event settings. However, the Install (App) event is aggregated only when the app is opened after the install. If the app is installed but not opened, it will not be aggregated as an Install (App) event.
The data in the Actuals Report may be updated due to the following reasons.
Data correction to fix missing data issues
Varying query results based on Date Option settings
Read on for more details.
The major causes for missing data issues are as follows.
Unstable user network environments: This can lead to delays in event aggregation.
App backgrounded or closed shortly after event occurrence: The event may be sent to the Airbridge server before the app is sent to the background or closed.
Airbridge performs daily data correction at 9:00 PM UTC to prevent missing data. This correction process adds any missing events from the previous two days (24 hours). As a result, some metrics in the Actuals Report may increase due to data correction.
Therefore, most data will stay unchanged for the query date, while data from two days prior (D-2) may be adjusted.
Example
Let's say you are querying data in the Actuals Report on January 3rd, 11:00 PM (UTC).
The data from January 1, 3:00 PM (UTC) to January 2, 11:00 PM (UTC) is not finalized yet.
The data collected before January 1, 3:00 PM is finalized.
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