Note

The user guide articles linked to this article are meant for all Airbridge users regardless of their contracted plans.

The Trend Report is a time series report that visualizes data in a chart and table format. With the Trend Report, you can easily identify trends, seasonality, and irregularities in the queried data over time.

The Trend Report is available in [Reports]>[Trend] on the Airbridge dashboard. Owners and In-house Marketers have free access to the Trend Report. Agency users can view Trend Reports that fellow Agency users have saved from the same agency.

Configure the granularity, metric, GroupBy, and filter to create a report view.

The Trend Report shows the metric data measured during the set date range. Use the calendar filter to configure the date range. The report offers 4 granularity options: hourly, daily, weekly, and monthly.

• Data provision period: 5 years (applied from February 1, 2023)

• Maximum period that can be configured for a report view: 15 days (Hourly), 92 days (Daily, weekly, monthly)

Select the granularity option and then set the date range.

The date range conditions available in the calendar filter are as follows.

You can select the time zone of your choice for creating the report view. The default time zone is the same as the Airbridge App time zone.

The data collected through tracking links, Airbridge SDK, and ad channels can be viewed in the Trend Report based on the selected metrics. Up to 8 metrics can be configured to create a report view. Refer to this article to view all available metrics.

The metric data is grouped by the selected GroupBys. Up to 4 GroupBys can be configured. Refer to this article to view all available GroupBys.

Filters can be configured to display specific data in the chart and table. Select the filter option, operator, and value to configure a filter. Properties collected at least once are available as the filter option.

Attention

Only data that has been collected by Airbridge at least once can be set as filter targets. Data that has never been collected by Airbridge cannot be found in the search results for filter targets.

The Trend Report provides the data in chart and table format. The report can be exported as a PNG or CSV file. You can also save your trend report settings to revisit the same report whenever needed.

Attention

The Trend Report chart displays the metric data in count or sum units. If the value gap between the items is too wide, the chart may not display them correctly due to the difference in results. To avoid such errors, it is recommended not to query items with value gaps expected to be too wide.

The Trend Report displays the metric data in a line chart, with the data series visualized in different colored lines. By default, 8 datasets identified with the top total revenue appear on the chart. You can add or remove specific datasets from the chart by checking or unchecking the checkboxes next to the dataset names in the table.

You can customize the chart by clicking on the legend labels and adding or removing specific datasets.

Hovering over a specific area in the chart will display the data points.

By selecting an area on the chart with your mouse cursor, you can zoom in on that area. You can then revert to the original chart view by clicking Reset.

From the table, you can check or uncheck the checkboxes next to the dataset names to add or remove the data from the chart. Click the top checkbox to check or uncheck all 8 datasets at once.

The table displays the data in the selected granularity. For example, when selecting "Hourly," the hourly data will be displayed.

Airbridge reports support various features, from saving reports to sharing them with others.